Our new Ray White Lighthouse office have launched a quirky little campaign that is quickly taking flight out on East Auckland’s Pohutukawa Coast. Their weekly duck hunt, a social media campaign, launched by the team on 1 August has seen traffic to the Ray White Lighthouse Facebook Page grow substantially in the first few weeks alone.
Each Friday the team release a weekly clue on their Facebook Page as to their Ray White yellow duck’s whereabouts – enabling local school kids and families to then go on a weekend duck hunt with the first family finding the duck (and returning it to the Ray White Lighthouse office) receiving ice-creams from local business Pepperjacks Restaurant, Cafe & Bar.
The idea, thought up by the Ray White Lighthouse team, has since become a collective effort with clues and ideas being enthusiastically written and submitted now by not only team members, but also partners, friends and family. ”We are having a great time with the campaign, and get a kick out of writing and brainstorming the rhymes and riddles” says Karin Gillson from Ray White Lighthouse.
Their first week’s clue: Our Ray White Duck is lost somewhere in Pine Harbour Marina! Find him & post a pic of yourself in the location on our page to win! Return the Duck to our office & we’ll reward you with ice-creams for 4 at Pepperjacks Restaurant, Cafe & Bar! – Here’s a clue to get you started… “in Latin ‘Ros Marinus’ – meaning Dew of the Sea, scratch around in the undergrowth and you’ll be sure to find me!” Was then followed up with the additional clue – sent by private message to those who ‘liked’ and shared the post online: Time to put your culinary skills to the test..Roast duck wouldn’t work with this, lamb would be best… The Ray White duck was later found hidden in a rosemary bush right outside the Ray White Lighthouse office in the marina. – The above photo of week one’s winner with the duck was extremely popular in the local community!
Keith Ashkettle, Ray White New Zealand Head of Technology says “online engagement is showing increased benefits to local businesses and indeed our own Ray White offices – whether it be engaging people socially or via targeted advertising through social platforms. We have seen offices use social media to increase traffic to their own websites and indeed listings – and have seen enquiry rise as a direct result of such campaigns… We certainly commend our offices who continue to learn about, and engage in, this medium.”
Ray White Lighthouse‘s dedicated Facebook campaign has seen the team grow their online audience by approximately 23% (in terms of total page likes) – with the reach of their posts jumping dramatically and recent posts to their page now performing on average 95% better than previous posts by the team. Ray White Lighthouse have also just started advertising the promotion in their local Pohutukawa Coast Times lift-out with the aim of directing traffic to their page and increasing their online audience. “After just the first week, where a young girl from a local school found the duck , our audience grew substantially – as the girl had managed to engage and excite a large number of kids at her school – who were all then looking forward to the next weeks’ clue so that they too could take part” says Rex Bignell, of Ray White Lighthouse ”We have long been a part of the Pohutakawa Coast Community, and it really is rewarding to see little campaigns such as this yielding such enthusiasm and support from locals.”
To date the team have only one resident, and much loved, Ray White duck – but with the weekly duck hunt’s popularity growing, and with no end in sight, the team may just have to invest in a body-double duck (just in case).
Ray White New Zealand once again entered a team into the Sky Tower Stair Challenge held on Friday 1 August. This years team was once again led by CEO Carey Smith along with team members Wayne Maguire and Natasha Patel from Ray White Mission Bay, and Delanie Horrobin and John Tanner from Ray White Auckland City Apartment Rentals. Another of the Ray White offices, Ray White Pinehill, also got involved in this years event – led by team leader Stephen Burdett.
The Sky Tower Stair Challenge involved running up 51 stories of Sky Tower in support of the Leukemia and Blood Cancer Foundation of New Zealand (LBC). Every day six children and adults in New Zealand are diagnosed with a blood cancer like leukaemia, lymphoma and myeloma. This years event proudly raised over $250,000 for the charity. As LBC receives no government funding the funds will be used to help the charity grow their services – enabling them to support patients and their families across the country, as well as providing information and education sessions, support and funding for research, and raising awareness about the diseases and advocating on behalf of patients.
Wayne Maguire from Ray White Mission Bay, who also competed in the Ray White New Zealand team at last years event, said that the Sky Tower Stair Challenge remains an extremely demanding course. “We each had our own personal goals and took our training and the event quite seriously, but nothing can ever quite prepare you for running up 51 flights of stairs… It really is a unique opportunity, and it is an event and a charity that we are proud to be able to support each year.”
Carey Smith said that it was “wonderful to be able to engage the support of our Ray White members together with family, friends and other business associates, and also see fellow offices join in at this years event. “While the physicality of the challenge itself was something that we all enjoyed, it is the success of all the teams fundraising efforts that provides the most benefit for the community and we are once again proud to be a part of that.”
The office set up the Allens Education Foundation as a registered charitable trust in 2006 to encourage and assist young Northlanders who are aspiring to be the best they can be. Each year the offices award up to $2,000 in individual scholarships to eligible school-leavers who are looking to achieve their career goals through further education and training.
Last year four scholarship recipients were selected from an impeccable field of applicants representing schools and families from across Northland, and since inception the Ray White Allens Team have given away more than $66,000 in scholarships to over 43 young Northlanders via the trust.
With money coming from both the offices, and Ray White Allens salespeople, the initiative is well supported by the community-minded team who also hold an annual Ray White Allens Kids Triathlon – open to school aged children across the Northland district. “Our Education Foundation Scholarships are a reflection of our values and philosophies” says John Monteith Co-Director of Ray White Allens. ”We’re passionate about Northland and the region, and this is just one way we can give back to our local community.”
“It is always inspiring to see our offices giving back to their local communities – especially with our youth. We would certainly hope that these scholarships will give some young Northlanders that extra boost needed to kick-start their study and future careers – and judging by the scholarship recipients to date – the Ray White Allens Scholarships are certainly achieving this.” says Graeme Fraser, Auckland Business Performance Manager for Ray White New Zealand.
Read more about the scholarships, download and application form, and read about past years’ recipients here on the Ray White Allens website.
The Ray White Group are proud to welcome their 61st office throughout the Auckland region, being Ray White Epsom. The office will be open as part of the City Realty Group, with Alan White Elite sales member Heather Walton leading the new office at its high profile location on Manukau Road.
With more than 18 years of real estate experience, Heather Walton will lead the team at Ray White Epsom and will transfer from Ray White Broadway to ensure the success of the new joint venture with City Realty.
Phil Horrobin, owner of the City Realty Group, said that he was “thrilled to be able to provide a genuine career path through to ownership for those involved in the City Realty Group.” He said that it has been his “ambition for a long period of time to not only have a market leading business through the City, Newmarket and Epsom areas, but also to provide a genuine career path to leading contributors within the City Realty Group that allows those people to share in the success of our network and also be part of their long term growth as a member of Ray White.”
Graeme Fraser, Auckland Business Performance Manager for Ray White New Zealand, said that the new Ray White Epsom office would be another part of the very strong central region for Ray White. “Currently the Ray White offices have a market share of over 28% through the region and with the addition of the new Ray White Epsom office, further growth in market share is expected given the high profile location combined with the growth of Ray White, which is attracting leading sales members to the Group.”
The Ray White Epsom office will provide a highly personalised service through the sales team and will offer property management services as part of City Realty and SuperCity Rentals. The new office is located at 349A Manukau Road, Epsom and can be contacted through their dedicated website rwepsom.co.nz or telephone 09 638 8640.
Ray White are pleased to announce the opening of Ray White Russell through Dianne Wynyard and her team. Dianne has been a highly respected part of real estate sales in Russell for the past 10 years and has been operating an agency under a previous brand, which is now Ray White Russell.
Russell, in the Bay of Islands, covers a vast area of real estate including the local township, Apeka, Okiato, Orongo Bay, Te Wahapu, Paroa Bay, Parekura Bay, Waipiro Bay, Rawhiti, Bland Bay, Oakura and Whangaruru areas.
The office is located on the waterfront at Russell and has a wide variety of properties available from luxury waterfront estates right through to smaller budget properties.
Dianne Wynyard said that the change to Ray White will provide her agency with a much greater ability to be able to serve clients. “One of our key reasons for joining Ray White was their market leading technology which will not only allow us to market property through a much greater distribution level but will allow clients to be fully engaged in the process of selling their property through our office.”
Carey Smith, Chief Executive of Ray White New Zealand, said that “the new Russell office joins our leading network of businesses in Northland. We have 13 offices serving the area and this is the largest network in the region. The new Ray White Russell office, through Dianne and her team, will be a great boost to our coverage across the vast areas of the Bay of Islands. The office also specialises in holiday accommodation and property management so they are able to offer a service that is second to none to all clients who are looking for assistance in their real estate needs in Russell.”
The new Ray White Russell office has been changed from a previous brand, although all office contact details remain the same – with the office being located at 25 The Strand, Russell. Contact details are available through their dedicated website rwrussell.co.nz and via phone on 09 403 7769.
Adam said that in planning and opening the office that the Mangere Bridge region was an area they were beginning to have more market influence and given the location and success of their existing operation in Manukau, being part of the Mangere Bridge community with an office located within the township was a natural step to take.
Geoff Culley, the licensee agent of AT Realty Limited, said “Mangere Bridge is an active market with over 140 sales per annum. Having a local community office with dedicated services in sales and property management will allow not only for an increased focus on the actual area through the agency, but also allow for a strong local presence with the office having the opportunity to complete auction marketing programmes on site or locally at their office.”
Carey Smith, Chief Executive of Ray White New Zealand, said that the new office fits perfectly into the plan which Ray White associate their businesses with the local community. “Mangere Bridge has a great reputation, particularly for schooling. The area has good accessibility to both the city and the airport and has appreciated in value given the easy access to both main areas.”
The office is located at the roundabout on Coronation Road and has the latest Ray White digital window presentation. Within the office are a number of historical photos that capture the growth of the Mangere Bridge area over the past 50 years. The local Ray White team includes Jared Cooksley, Jared Hards, Marilyn Wassell and Victoria Dawson in sales. The property management team includes Kirsty Baxter, Kris Nicholson and Sophie Baxter.
Make a date for November 21 – the 2014 Wanganui Sports Awards, one of the most eagerly-anticipated events on the region’s sporting calendar.
The date for the popular awards night was announced yesterday, with real estate company Ray White Wanganui returning as principal sponsor.
The prestigious event sees Wanganui, Rangitikei and Ruapehu’s sporting communities come together to recognise and celebrate the achievements of sports people around our region.
The awards will again be held at the Wanganui Racecourse, and nominations will open in the next month, including an online nomination facility.
Last year 370 people attended the awards night and presentations were made in 13 categories from 87 nominations.
Always a highlight of the proceedings is the induction of members to the Wanganui District Council Hall of Fame, where outstanding Wanganui achievers from the past are acknowledged.
There is also the Sport Wanganui Roll of Honour which recognises those volunteers who have contributed 25 years of service.
Further information about the awards is available on the Sport Wanganui website www.sportwanganui.co.nz
Source: Wanganui Chronicle
Photo: Sport Wanganui chief executive Danny Jonas and Ray White Wanganui director Tim Hocquard are pictured in front of the Sport Wanganui Roll of Honour. Photo source: Gemma Bartley
The Ray White group in New Zealand is considered to be one of the leaders in the property industry; currently transacting $6.9 billion worth of property sales per annum through 142 franchise offices. In addition to this we manage over 14,700 properties and are involved with our financial division branded under the Loan Market. We also provide investment, commercial and rural services into the market place.
The position of South Island Business Performance Manager primarily involves the delivery of the Ray White Group Strategy. continue reading this post
The Ray White Group is proud to announce the opening of their 17th office in the Canterbury region. Ray White Merivale is part of the Town & Lifestyle Real Estate Limited group which is owned by Brendan Shefford.
Over the past years’ Merivale has repositioned as one of the key areas of Christchurch after the events of 2010 and 2011. Ray White have opened the office near to the location of the previous Ray White office, and within the high profile shopping precinct of Merivale.
Brendan Shefford said that the new office is part of the overall growth strategy of Town & Lifestyle Real Estate Limited. “We have a very strong platform with our office at Rolleston and having a genuine city link with all Ray White offices in Christchurch and also now in Merivale will give us additional coverage and strength in regards to serving our clients.”
Carey Smith, Chief Executive of Ray White New Zealand, said that he welcomed the return of Ray White to Merivale. “Our group has shown strong resilience and determination in the Canterbury zone over the past number of years and this has seen our business regrow in many areas throughout the region. Ray White Merivale is the latest of that growth plan and given that it will be under the guidance of Brendan Shefford who runs a very successful Ray White office currently, the business is well placed to respond to clients needs across the inner city market of Merivale and surrounding areas. The latest office adds to an already strong network across Canterbury and the Group will be announcing a further opening in the Christchurch region in the coming month.”
Ray White New Zealand completed property sales in excess of $487 million in the month of July 2014. These results were 12% up on last year and in comparison to last month saw an increase of 13%.
Chief Executive, Carey Smith said that the July results rebounded strongly given that there was a school holiday period throughout the month. “There was particularly strong trading across the South Island which saw each of the markets in the Upper South, Canterbury and Lower South regions increase by more than 30%. The average sale price for Ray White edged slightly higher again to $525,000. This is an 8% increase in comparison to last year. The number of new listings secured during July decreased by 5%, with the network securing 1,180 controlled appointments for the month.”
The top five offices in the Group combined for a record July result with aggregated sales of $130 million. Ray White Remuera completed over $34 million in property sales to be the leading office in New Zealand. Ray White Ponsonby continued their strong market share across the inner west zone, with sales totalling $26 million. Ray White City Apartments were the number three office and showed a good lift in their auction results. Ray White Auckland Central Commercial produced another outstanding month with sales about $43 million. Ray White Ellerslie also showed above average sales for the month, to be in the top five offices throughout New Zealand.
The Northland zone saw a decrease in their overall sales number in comparison to last year. Ray White Whangarei was the leading office, with Ray White Kerikeri and Ray White Paihia all recording good sales for the month.
Almost three quarters of the Group’s sales came from the Auckland region. The top offices included Ray White Remuera, Ray White Ponsonby, Ray White City Apartments, Ray White Auckland Central Commercial and Ray White Ellerslie. Other offices to have a strong month included Ray White Manurewa, Ray White Glen Eden and Ray White Orewa.
The leading office in the Central North zone was Ray White Hamilton. Ray White Papamoa and Ray White Bayfair completed good levels of sales in July. The Lower North Island featured another strong sales month from Ray White Wanganui. Ray White Paraparaumu had a record sales result of over $3.6 million. Ray White Palmerston North were the number three office in the Lower North Island.
In Canterbury Ray White Metro were the leading zone office. Ray White Rolleston reported sales of close to $14 million in the Selwyn District. Ray White Unlimited completed $9 million of sales. Ray White Christchurch Commercial again featured with strong sales results, completing over $12 million in commercial sales.
The Ray White Group will welcome five new offices during August. In Auckland, Ray White Mangere Bridge and Ray White Epsom. In Christchurch, Ray White Merivale and Ray White Papanui; while in the Northland region, Ray White will increase their coverage to have 14 offices with the opening of Ray White Russell.