The Ray White Group has 14 offices in the Central Auckland zone and this group of business owners meet every fortnight to discuss their collective marketing and their drive to gain market share in their respective trade areas.  The past 12 months has seen our Central market share lift and this has been on the back of increased marketing through ACP and APN, together with new offices in Royal Oak, Mt Eden Village and just opened in Sandringham.  Last Friday we released our first 1/4 market share results and the Group now has 16 trade areas above 25%.  The following areas show where Ray White has market share above 25% in the central area of Auckland.

Kingsland 50.7%
Orakei 42.9%
Freemans Bay 42.3%
Mt Albert 37.2%
Avondale 36.5%
Ellerslie 34.2%
Ponsonby 34.2%
Grey Lynn 33.3%
St Marys Bay 33.3%
Pt Chevalier 31.2%
Herne Bay 30.0%
Auckland Central 28.7%
Sandringham 28.4%
Westmere 27.3%
Onehunga 26.3%
Kohimarama 25.4%

These collective markets total $1.65 billion and for the Ray White Group this is an increase in real terms of 15%.  The largest market in Auckland for sales numbers is Auckland Central and takes in all of the city apartment market where Ray White City Apartments is considered to be the market leader.  For the month of April 2010 the Ponsonby office completed in excess of $20 million in sales with the Kohimarama and Ellerslie offices featuring in the top five national Ray White offices.

Ray White has developed real time market information for buyers and sellers across all areas of New Zealand.  Each Ray White office has access to this information and it can be provided on request.  Ray White has 133 offices throughout New Zealand with 1,345 salespeople and 183 property managers.  To request real time market information please email


Written by Ray White New Zealand

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