Archive for July, 2010

Market Share and Industry Sales Update

2010 has been an inconsistent year for sales numbers in the New Zealand real estate industry. After hitting highs of over 90,000 sales per annum in 2007, sales dipped considerably to just over 55,000 in 2008.  2009 saw a recovery in part to 69,000 sales. 

During the first two months of 2010 the market showed signs it was going to continue to make up for lost ground, however this has not occurred. The second quarter of 2010 recorded one of the lowest sales months since records were taken and this was emphasised with the release of June residential sales numbers, being 4,517.  Year to date sales numbers total 29,468 which, if replicated in the second half of the year, would indicate annual sales of 58,000.  As this is similar to 2008 it may cause some changes within the industry and the way we operate.  It has long been held that the real estate industry is one that is vulnerable to market conditions, and towards the end of 2008 there were real estate offices which needed to retract and many did so and even closed their operations. 

For the Ray White Group and the way we react to these times is important.  We measure our performance on market share and this is determined by our listings and sales for each of the areas across New Zealand.  In June we produced a record result for the Auckland market with 21.7% market share being achieved by Ray White members.  Across New Zealand our market share also continues to grow, Read the rest of this entry »

New Office on Waiheke Island

Ray White is proud to announce the opening of their 134th office which will be located on Waiheke Island.  

Matthew Smith Real Estate will be joining the Ray White Group on the 1st of August in a move that will see a successful brand and business becoming part of the Ray White Group in New Zealand.

To read the press release on Matthew Smith Real Estate becoming part of Ray White New Zealand please click here

Bucklands Beach Office Upgrades

Ray White Bucklands Beach has continually been recognised as an award winning office within the Ray White Group.  Licensee salesperson Ellen Ming, who operates from this community office, has overseen the refurbishment of the office. 

As a long term resident of Bucklands Beach, Ellen has developed a large database of clients and has an in-depth knowledge of the Eastern Beaches region.  Her International Elite status qualifies her in the top 2% of Ray White salespeople throughout the Group and is testament to the outstanding service and professional advice she offers to clients and customers.

Ellen commented that she is extremely proud of the office in Bucklands Beach. “Being located within the centre of the community” she said “is an important part of her service to be able to have a local office that shows property and the area in the best way possible.” 

The office at Bucklands Beach is now in its 12th year of trading and Ellen has been a recognised award winning member for 11 years.  Those who are thinking about buying and selling through the Eastern Beaches area can have confidence in Ellen as one of the leading licensee salespeople in the area.

Herald on Sunday lift out 1st August

Ray White Herald on Sunday Lift out

The Ray White  Group is pleased to present, in conjunction with APN, our 40 page property lift-out that will be appearing in the Herald on Sunday this weekend 1st August 2010. This is the seventh of our feature lift-outs and has 108 properties displayed on behalf of our vendor clients throughout New Zealand.

Alongside the lift-out we present the Ray White e-book link which is available for our agency business and their clients to distribute through to databases, family and friends. Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases.

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 352,000. We welcome all enquiries to be part of these outstanding marketing opportunities.

RMHA enjoy a Supper Club Auction

Ray White continues to be a proud community supporter of Ronald McDonald House Auckland.  Every year Ronald McDonald House Auckland assists over 9,000 Kiwis who need to call the House ‘home’.  The House provides shelter and support for New Zealand families who must travel to Auckland for potentially lifesaving treatment for their sick children. 

Ronald McDonald House has made a recent addition of a Family Room located inside Starship Hospital, for times when being even five minutes away from a sick child is too far. 

Last Saturday evening Ronald McDonald House Auckland held their annual Supper Club Auction, which raised in excess of $37,000.  Pictured here is Mark Te Whare (Ray White Chief Auctioneer) and Wayne Howett (CEO of Ronald McDonald House) with a cheque representing the funds that were raised from the auction. 

Ronald McDonald House relies heavily on funding support from key partners, grant bodies, donations and bequests from the wider New Zealand community.   Ray White is proud to be a Business Club Supporter of Ronald McDonald House.

 

Herald on Sunday Cover

We are pleased to announce the cover for our upcoming lift out of the NZ Herald on Sunday edition to be published on Sunday 1st August 2010.

The cover is taken of Mount Ruapehu in the North Island. Please click here to view the cover.

 

July White Paper Released

We are please to have available the White Paper for distribution to the community.

To view the White Paper please click here

Trade Me Email Enquiry sets new Record

The Ray White Group in New Zealand has had a foundation association with Trade Me through their property portal which began in June 2005.  At the outset the Ray White and Trade Me partnership saw the Group develop a total network presence at that time of approximately 8,000 properties.  In the first month that Trade Me Property launched we received in excess of 500 email enquiries.  Today the Ray White Group presents 14,000 properties through Trade Me Property and for the month of June 2010 has received a record amount of email enquiry of 8,234. 

The commitment the Ray White Group has to ensuring that property is well marketed is clearly evident by the email enquiry that our members receive.  We feel as a company that it is important to be able to offer vendors the leading online and off-line property displays.  Trade Me Property is clearly the number one property website, with over 1.2 million unique visitors per month – three times the nearest competitive website in New Zealand.  In addition to this, Ray White also has 133 individual office websites which display property and enables the highest quality presentation at a community level for each vendor that markets with our company. The Group also has national and international websites, being www.raywhite.co.nz and www.raywhite.com.  The overall email enquiry for the Group topped 11,000 and this works out to be an average of 366 email enquiries per day on property. 

Trade Me Property recently celebrated their fifth birthday and as the leading property website in New Zealand, Ray White is proud to be a founding partner with Trade Me Property.

Ray White Opens Gurgaon – India

Ray White International is pleased to announce the opening of their fifth office being Ray White Gurgaon in Delhi, India.  The office is owned and operated by Maria Midha and Ajay Midha and is located in a high profile main retail and financial centre. 

Gurgaon has proved a favourable destination for many multi-national companies setting up.  The vibrant culture of Gurgaon and its proximity to New Delhi and the new international airport, has made it home for companies such as BMW, Coca-Cola, Citibank, IBM and Microsoft.  Being a city that is ranked the eighth largest in India, it is estimated that close to 20% of the city’s population is involved in the construction industry as Gurgaon continues to show positive growth in the numbers of people coming to the city.

The Ray White office in Gurgaon specialises in the sale of development and project property as well as having substantial land banks and private housing available for sale. They offer sales, leasing and also property management services. They post regular real estate information on website

In addition to this, the business owners have developed their web platform through their own individual website www.raywhitegurgaon.com which works together with the suite of international websites including www.raywhite.com, www.raywhite.co.nz and www.raywhite.co.id.

The Ray White Group will continue to grow its presence throughout India, with franchise opportunities available through many centres.  The Ray White Gurgaon office joins the international network at a time when expediential growth continues to occur with Ray White opening new offices through the UAE, South East Asia and the continuing expansion of the Australian and New Zealand networks.

 

Ray White’s New Zealand Sales Down Slightly

The Ray White Group in New Zealand reported slightly lower sales last month following the first increase in official interest rates in more than a year. 

Ray White New Zealand CEO Carey Smith said while there was a four per cent increase on the previous month’s sales, the results were down 10 per cent on the June, 2009, figures. The Reserve Bank of New Zealand last month lifted the official cash rate to 2.75 per cent and Mr Smith said rates were forecast to go up over the remainder of 2010. “Our overall sales turnover would indicate that given listings are increasing and actual sales numbers are decreasing, then days on market will lengthen as will the overall success rate of property coming onto the market,” he said.  

Mr Smith said Ray White’s top office for June was Botany Town Centre, in East Auckland, which completed $16 million in sales. He said the number two office was Ponsonby, closely followed by Manukau and Howick with Kohimarama office completing Ray White’s five top NZ businesses. 

Other offices to produce a good sales month in June included Whangarei in Northland as well as Remuera, Pinehill and Royal Oak in Auckland. 

“In the Central North Island, Hamilton City, Papamoa and Bayfair recorded outstanding results while the Lower North Island zone saw Palmerston North and Taranaki complete better than expected results,” Mr Smith said. 

“The Richmond office was the leading business in the Upper South Island, while Redcliffs, Lincoln and Rolleston all had a successful sales month in Canterbury.  Arrowtown led the Lower South Island, with another good result from Queenstown.”   

Other key indicators saw controlled listing lift by 5% to 1532 with media marketing also increasing by 3%. Online enquiry surpassed 12,500 this month which was a further increase on last month which was 11,900. There has been some decline noted in open home attendees.In summary Carey Smith said “that it is balanced market with indications that buyers are prepare to make offers on properties that are inline with market value”

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