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The REINZ Property Press Auckland Superstars Breakfast was held at the Ellerslie Event Centre on Tuesday morning, featuring Rohan Thompson from Ray White Royal Oak.  Rohan is currently number 2 for Ray White.  Other speakers included Craig Smith from LJ Hooker Titirangi, Blair Haddow from Bayleys Real Estate, Matty Ma from Harcourts Albany and Sherran Vause of Crockers Property Management.

After the opening address, the questions turned to the use of technology within the business of a high performing agent. Rohan Thompson commented that technology is an increasingly important piece to the success of marketing and communicating in real estate, but there still needs to be a high face-to-face rate linked with telephone communication. Within his business Rohan has two personal assistants who look after much of the email enquiry, which frees him up to offer a greater personal service. Craig Smith from LJ Hooker Titirangi talked about reputation and technology. He made the observation that salespeople are being Googled before they meet face-to-face with potential clients and their reputation can be predetermined from whatever the search results offer.

The panel’s questions moved onto providing service. Matty Ma from Harcourts Albany spoke about her continued persistence of being able to deliver immediate service to her clients and customers. Where possible she will meet customers within a 10 minute time frame if they want to look at property. Rohan Thompson said the cornerstone to his service was ringing his vendors’ everyday to keep them up to date before they need to be kept up to date.

There were over 250 attendees from within the industry and Ray White would like to congratulate Rohan Thompson on his outstanding presentation at the Superstars Breakfast.

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Written by Ray White New Zealand

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