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The Ray White Group across New Zealand during the past 12 months have achieved a market share rise of 1.2%, which has lifted the Group’s market share in residential sales to 15% as at December 2014.  At the recent Ray White awards, market share was acknowledged as a key category for the success of an individual office and also for the Ray White Group. An individual market share number does not necessarily reflect the same results across each of the markets. Generally, market share is an outcome for a business of attraction that achieves increasing recognition from salespeople within the industry and also from clients appointing a leading agency within a particular area.

The growth for Ray White through regional areas has been substantial during the past 12 months and leading offices including Ray White Kaitaia, Ray White Te Awamutu, Ray White Whangamata, Ray White Wanganui, Ray White Golden Bay, Ray White Hokitika and Ray White Arrowtown were all acknowledged as the leading market share offices in their respective zones.

Owner of Ray White Golden Bay, Billy Kerrisk, said that market share is an important measure in her town as it shows the ongoing momentum for her business and the acceptance by clients within Golden Bay of the services that her office provides.

Business owner of Ray White Kaitaia, Gary Steed, in accepting his award, said market share becomes more important in regional areas given that clients want to know that they are dealing with a business who transacts with a higher level of clients in real estate mode. “Higher market share for our office in Kaitaia is not only measured by more sales, but just importantly we measure it by the appointment of more listings.”

Graeme Fraser, Head of Agency Operations for Ray White New Zealand, said that managing a high level of market share requires good process and structure.  The businesses who were acknowledged across New Zealand as the leading market share businesses ensure that all parts of their business, including compliance, are well integrated and this allows those businesses to continue to grow their capacity in market share continually.”

Written by Ray White New Zealand

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