850 Ray White members joined together for the main national conference day, which begins early with exhibitors.
The conference itself was headlined by keynote speakers including Dr Libby Weaver, who spoke on health/life balance and gave insights into maintaining disciplines around personal aspects of life. Dr Libby also had autographed books available for members.
Willie Apiata VC enthralled the audience with captivating insights into his life when he was part of the New Zealand Special Air Services in Afghanistan. He spoke of his time overseas and also the homecoming ceremony held in his home town of Te Kaha. He went on to talk about the donation of the Victoria Cross medal to the NZSAS Trust so the medal would be protected for future generations.
Steve Hansen, Ray White New Zealand Global Brand Ambassador, spoke around key components of his connection with Ray White and the particular synergies that are similar to sport. He spoke of teamwork built on integrity and honesty, how attitude plays a significant part in getting results, and, most importantly, he described the importance of teamwork and how outcomes are achieved right up until the very end in both sport and business.
During the day Carey Smith, Chief Executive of Ray White New Zealand, spoke on reputation and covered the New Zealand Strategy which shows the company’s alignment to customer experience. This was highlighted by the 23% increase in the customer experience promoters that the Group has had in the last 12 months. He also acknowledged the excellent work of the Ray White Group members in collectively being awarded the New Zealand Quality Service Award through the Readers’ Digest.
In the third quarter of 2017 Ray White New Zealand will undertake a refresh in branding position. Jen Parker together with Larissa Tuhaka, who head marketing overviewed the brand enhancement, discussed how the company will now identify particularly with property, agent and agency marketing. The presentation amplified the need for outstanding commitment to brand excellence and how well the new brand is being received across the Ray White Group.