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The Ray White Group in New Zealand continue to build out their strategy across lead generation, which will continue to assist clients of the Ray White Group in attracting an increased buyer pool for property that is marketed through its agents.

Ray White New Zealand currently has a portfolio of over 6,000 properties across its 159 offices throughout New Zealand.

The dynamic environment of marketing continues to be an evolution, whereby property is exposed to a wider audience through social media and the gathering of information.

In its pure form, the website homes.co.nz offers property owners and those who are interested in property purchasing to look at authenticated statistical sales information in respect of the past history of properties. It also allows other deeper information on particular properties where an owner has engaged with the website to claim their property.

Keith Ashkettle, Head of Ray White New Zealand Technology, said “The homes.co.nz website platform offers a distinct advantage for Ray White clients and agents alike. It allows our properties to be marketed alongside properties that have been sold. This is a unique offering that brings transparency, not only around property information but also gives owners the opportunity to assess our Ray White agents who have been involved in sales that are noted on homes.co.nz.”

Ray White New Zealand Chief Executive, Carey Smith, said “The Ray White Group continues to evolve its technology offering and sees that, while continuing to integrate print media, the need for property to be marketed alongside sold property gives customers and clients a better experience when they are interested in a particular property or a particular area. The way homes.co.nz displays property gives a look down on the market through unique mapping code that gives a better perspective of overall activity within a particular area.

Those who search homes.co.nz will now see Ray White property being displayed for sale given that the Group is now providing a direct feed to homes.co.nz.

Homes.co.nz has in excess of 300,000 unique visitors each month that are attracted by 2.4 million sales records and property for sale through Ray White and other agents.

Written by Ray White New Zealand

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