Archive for the ‘auctions’ Category

The Ray White Group has seen a substantive lift in auction listings during the past quarter of 26%.  In total the Group’s listings for auction increased from 460 to 607, on a back drop of overall decrease in listings coming to the market.  The three major centres to show substantive increases include Auckland, Central North Island and the Lower South Island.  During the past month Christchurch has also seen a substantive lift in auctions

Carey Smith, Chief Executive of Ray White New Zealand, said “Auctions are providing vendors with the ability to polarise the buyer pool into a set time frame. With the reduced amount of stock on the market, auctions are also showing an increased response rate from buyers attending open homes and also registering to bid for properties.  The under hammer success rate has gone from being 58% 12 months ago to 71%.  This also is an indicator of the reduced stock on the market and the confidence buyers have in purchasing by auction.  There have been specific examples of peeped up buyer demand where at a recent auction held by Ray White Ponsonby price expectations were exceeded by almost 20%. This was directly attributed to the auction form of marketing.”

The total number of listings currently are at their lowest level for the past decade but the continued relevance of auction marketing now shows that one in five properties are submitted to this form of process. The Ray White Group is appointed to over 20,000 controlled listings per annum and during 2011 14% of those have been by auction and during the last quarter, this has lifted to 21%.

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Ray White McPherson Group have released their Christchurch auction results for the period of April 2011 to the end of June 2011.   The results are based on a six week period from the time the property was first marketed for sale by way of auction.  The results show that 66.6% of properties marketed during the period have been successfully sold within the six week timeframe, with 24% of property still available and actively on the market.

Vanessa Golightly, sales manager of Ray White Metro, said that the results were particularly encouraging given the uncertainty of the marketplace.  “We have found that our auctions have been able to give vendors a high degree of certainty and has also allowed the properties to be presented to the buyers in a positive way.  There have been a number of properties that have sold under the hammer and these include properties at Shannon Place, Gregory Avenue and Charlcotte Street.  These properties had competitive bidding and this demonstrates how active the market is in some areas of Christchurch.”

The results by Ray White Metro are consistent with the broader Ray White Group in Christchurch, where properties marketed by auction have been highly successful.

Tony McPherson, head of the McPherson Group, said that “Auction is proving to be the best form of marketing in the current conditions; it gives both buyer and seller a high degree of certainty and this is reflected in our results.”

For further information regarding auction marketing with Ray White Metro please contact Vanessa Golightly on vanessa.golightly@raywhite.com.

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The Ray White Group has celebrated their quarterly awards across New Zealand during the past two weeks.  Individual salespeople and offices are recognised in the category of business growth, sales turnover and marketing.   For a full list of award winning recipients please click here.

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We are pleased to announce the continuing commitment to the Ray White Group of Ray White Ponsonby.  The office, under the ownership of Bryce Earwaker and Simon Damerell have renewed with a long term agreement with the group. The office continues to be one of the top three businesses in Ray White New Zealand.

After taking ownership in 1996, Bryce Earwaker, who was a significant salesperson with another brand, took what was then the United Realty office from number 72 in the network to number 12 in its first full year of trading.  This was the fastest growth that any office had achieved in our network. In late 1997 Simon Damerell joined Bryce Earwaker to form a partnership that is now recognised as one of the leading real estate offices in Auckland.  Consistently being awarded as the top market share, the top marketing and one of the top turnover offices in the Group, the office has an enviable position as the market leader.

The office market share is in excess of 35% in Herne Bay, St Marys Bay, Freemans Bay and Ponsonby. The office also holds in excess of a 20% market share in Grey Lynn and Westmere.

The culture of the office is set on a platform of marketing and service. Each year the business has grown on this ethos and now has a return client rate of over 70%.

In talking about the renewal with Ray White, Bryce Earwaker made comment that he believed the Group has continued to assist the business being at the forefront of technology, marketing and staff development.  He went on to say that the culture they have developed within their business works well with the family values of Ray White and the commitment of the Ray White Group to their members.

Simon Damerell, the co-owner of the office, talked about their plans for 2011.  He said the office is strengthening its management structure with a blend of youth and knowledge. Providing resources to the team and to the marketplace is the point of difference for the office.  He went on to say “The office has always had top sales consultants and property managers and ensuring the environment is the best in the marketplace enables the team to achieve outstanding outcomes for their clients.”

The Ray White Ponsonby office is now in its 15^th year of trading with the current owners.  The office embraces online marketing through its website www.rwponsonby.co.nz and also interacts through social media on Facebook and Twitter.

The office is located at 239 Ponsonby Road, Ponsonby.

Ray White City Apartments are considered the leaders in apartment selling through the Auckland CBD area.  As part of their sales strategy they have a high success with auction marketing and this is shown in their recent clearance figures, which have been in excess of 70% during the past quarter.

Damien Piggin and Daniel Horrobin, who work together as a partnership, have shown how the combination of marketing and auctions come together in subdued market conditions to give vendors, in most cases, a better than expected sales result.

Co-business owner Phil Horrobin said “The concept of marketing auctions does require a balance of print media and online marketing and this in many cases requires the vendors to consider a programme which will allow their property to be seen across a broad audience. The City apartment market is consistently active with buyers; however given the amount of stock that is available we request vendors consider taking their property to the next level of marketing with our company, who have a proven success rate with auction marketing.”  He went on to say “This is proven with two of their Elite salespeople Damien Piggin and Daniel Horrobin, who work in a very successful partnership, and have consistently shown the value of marketing through their high success rates.”

Ray White City Apartments have the highest level of marketing each weekend in the New Zealand Herald and also dominate the Trade Me feature market to ensure vendors not only get the best value from their marketing but also have a broad range offering in the online and print media areas.

The Ray White Group is pleased to acknowledge the renewal of the franchise agreement with Ted Ingram, the owner of Ray White Papakura.  The office first became a member of Ray White through the transition period of United Realty to Ray White in 1997. The business grew market share steadily and in November 2005 Ted Ingram, who was a member of the Harcourts Group, purchased the office and since that time the market share has grown consistently.

In re-committing to the Ray White Group, Ted Ingram said that his business being partnered with Ray White is a natural choice. He said “The focus on auctions, technology and growth is a continued part of our business model and with Ray White leading the field in these areas, our business remains strong.  The other area that we are developing is our property management and we wish to continue to grow this during 2011.”  Carey Smith, Chief Executive for the Group, made comment that “The Papakura office is one of our best in the country and is well led by business owner Ted Ingram.”  He went on to say that the growth plans Ted has for the office will see the business continue to be the market leader in the area.

The Papakura office has approximately 20 on staff, including sales, property management and administration.  Please see the website for the Ray White Papakura team.

The Ray White Group in NSW through NSW Chief Auctioneer Sam Kelso and Chief Executive Officer Stephen Nell are proud to announce the first ever property auction that will be undertaken at the Sydney Opera House on 8 November 2010.

The auction will be simulcast through raywhite.com, with 11 of the finest properties on the East Coast of Australia to be put under the hammer at the iconic Sydney Opera House.

An auction of this calibre has never been seen before in Australia and the Ray White Group, who is the market leaders throughout

Australia, is pleased to be offering this portfolio to the market. In combination with online media the Group presented a 16 page broadsheet lift-out in the Australian which is also recognised widely as the number one media source throughout Australia.

The feature saw each property displayed on a full page with a dedicated website being www.rwla.com.au.  To see the writings by Stephen Nell introducing the lift-out please click here.

We are proud to present Ray White New Zealand Positional Statement 2011

It was early on a Saturday morning that I went down to the news agency in Mt Albert to collect what was one of the first New Zealand Herald real estate sections in tabloid.  But what made this day more remarkable was the fact that our company had officially changed its name to the public through a White Out statement of 30 pages to now be known as Ray White Real Estate. Exactly 10 years ago we became Ray White.  There was a period of history before this that involved two brands; United and Ray White United.  But it really wasn’t until we were brave enough to run with Ray White that we started to get traction.  It was our sales team who drove the change to Ray White.  It gave them consistency in their presentations; it gave them the ability to draw from a greater history; and most importantly it offered a future to our salespeople when they were talking with vendors. 

At that time we had 71 offices and we were turning over just under $600 million a year.  Today we produce 10 times that turnover and our business has doubled adding 70 offices and 650 salespeople.   It is one of those moments where we can quietly reflect on our success as it is just a line in the sand.  The next 10 years we have so much to look forward to as the real estate industry redefines itself into a value and service offering that will be recognised in the community to be of greater need. 

Thank you to our foundation members and to all those who continue to entrust Ray White with their future career.  The best years are ahead of us.

Pip Nielsen Realty, Ray White Burnside has always had an association in support of the Cholmondeley Children’s Home in Governors Bay Christchurch, however recently that support was taken to a new level with the arranging of a highly successful charity auction.  The auction was held on a Friday evening at the Russley Golf Club and was attended by in excess of 90 bidders all competing for some exciting items. All of the staff approached clients and business contacts who generously donated a wide selection of items to be auctioned or raffled.  Auctioneer Craig Prier was kept on his toes taking bids for such items as hot laps in a Porsche, a pamper package in Christchurch for a day with luxury accommodation an added bonus for the evening, and a thrills weekend including accommodation in Hanmer. Other highly prized items included golf packages, original art, an Apple iPod and some great wine.  The event proved to be a great team building exercise and an opportunity to meet with past and potential clients. The staff were thrilled to raise in excess of $8,000 which we are sure will be put to good use helping children and parents in Canterbury through Cholmondeley.