Archive for the ‘market review’ Category

Ray White Herald on Sunday Lift out

The Ray White  Group is pleased to present, in conjunction with APN, our 40 page property lift-out that will be appearing in the Herald on Sunday this weekend 1st August 2010. This is the seventh of our feature lift-outs and has 108 properties displayed on behalf of our vendor clients throughout New Zealand.

Alongside the lift-out we present the Ray White e-book link which is available for our agency business and their clients to distribute through to databases, family and friends. Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases.

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 352,000. We welcome all enquiries to be part of these outstanding marketing opportunities.

The Ray White Group is pleased to be able to offer real time market information for all market areas across New Zealand.

This report shows area turnover, price bands, days on market, and sale price average mediums until the end of June 2010.

If you wish to see a sample report of the Remuera and surrounding areas please click here - this report is 3MB.

If you wish to receive a report via email please enquire here swatson@raywhite.com with your email address and the suburbs you wish to receive the report on.

We are pleased to announce the cover for our upcoming lift out of the NZ Herald on Sunday edition to be published on Sunday 1st August 2010.

The cover is taken of Mount Ruapehu in the North Island. Please click here to view the cover.

The Ray White Group in New Zealand reported slightly lower sales last month following the first increase in official interest rates in more than a year. 

Ray White New Zealand CEO Carey Smith said while there was a four per cent increase on the previous month’s sales, the results were down 10 per cent on the June, 2009, figures. The Reserve Bank of New Zealand last month lifted the official cash rate to 2.75 per cent and Mr Smith said rates were forecast to go up over the remainder of 2010. “Our overall sales turnover would indicate that given listings are increasing and actual sales numbers are decreasing, then days on market will lengthen as will the overall success rate of property coming onto the market,” he said.  

Mr Smith said Ray White’s top office for June was Botany Town Centre, in East Auckland, which completed $16 million in sales. He said the number two office was Ponsonby, closely followed by Manukau and Howick with Kohimarama office completing Ray White’s five top NZ businesses. 

Other offices to produce a good sales month in June included Whangarei in Northland as well as Remuera, Pinehill and Royal Oak in Auckland. 

“In the Central North Island, Hamilton City, Papamoa and Bayfair recorded outstanding results while the Lower North Island zone saw Palmerston North and Taranaki complete better than expected results,” Mr Smith said. 

“The Richmond office was the leading business in the Upper South Island, while Redcliffs, Lincoln and Rolleston all had a successful sales month in Canterbury.  Arrowtown led the Lower South Island, with another good result from Queenstown.”   

Other key indicators saw controlled listing lift by 5% to 1532 with media marketing also increasing by 3%. Online enquiry surpassed 12,500 this month which was a further increase on last month which was 11,900. There has been some decline noted in open home attendees.In summary Carey Smith said “that it is balanced market with indications that buyers are prepare to make offers on properties that are inline with market value”

The Ray White Group saw a reduced number of sales for May 2010 of 18% in comparison to the May results in 2009.  In comparison to last month, property sales fell by 9%. 

The top office for the month was Manukau  who completed close to $20 million in sales turnover and listed over 160 properties for the month. Ponsonby were No 2 with Remuera, Albany and Howick featuring as National Top 5 businesses.  Offices that achieved the highest zone area increase included Mangawhai, Hamilton City, Palmerston North, Motueka, Christchurch Commercial and Queenstown. Our marketing presence increased by 18% and this is measured on the overall presence in key media throughout New Zealand. 

The lower volume of sales is attributed to the budget announcement and a general lack of confidence in the investment sector of property. The results in the listing stock saw an increase from 12 months ago of 18%  and ahead by 3% on April 2010.  The number of new listings linked to the lower level of sales volume continues to show a consistent market for buyers and for sellers.  Days on Market are expected to increase while available proeprty levels grow. The Ray White Group results were better than the industry with reporting from realestate.co.nz which has shows in their Property Report for May 2010 that listings fell by 4% to 11,733 from last month and from the same time last year increased by 17%.

The Ray White Group in New Zealand has had 3 new offices opened during the past month. The new offices are Wanganui and Kapiti in the Lower North Island with Sandringham opening in Auckland. The Group now has 134 Offices with 1408 Salespeople and 184 Property Managers.

Ray White Herald on Sunday Lift Out

The Ray White Group is pleased to present, in conjunction with APN, our 48 page property lift-out that will be appearing in the Herald on Sunday this weekend 30th May 2010. This is the sixth of our feature lift-outs and has 130 properties displayed on behalf of our vendor clients throughout New Zealand.

Alongside the lift-out we present the Ray White e-book  which is available for our agency business and their clients to distribute through to databases, family and friends.  Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases.

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 382,000. We welcome all enquiries to be part of these outstanding marketing opportunities.

We are pleased to advise the cover of our upcoming lift out of the NZ Herald on Sunday edition to be publish on Sunday the 30th of May 2010.

The cover is taken from Milford Sound in the South Isalnd of New Zealand. Please click here to view the cover.

The Ray White Group has 14 offices in the Central Auckland zone and this group of business owners meet every fortnight to discuss their collective marketing and their drive to gain market share in their respective trade areas.  The past 12 months has seen our Central market share lift and this has been on the back of increased marketing through ACP and APN, together with new offices in Royal Oak, Mt Eden Village and just opened in Sandringham.  Last Friday we released our first 1/4 market share results and the Group now has 16 trade areas above 25%.  The following areas show where Ray White has market share above 25% in the central area of Auckland.

These collective markets total $1.65 billion and for the Ray White Group this is an increase in real terms of 15%.  The largest market in Auckland for sales numbers is Auckland Central and takes in all of the city apartment market where Ray White City Apartments is considered to be the market leader.  For the month of April 2010 the Ponsonby office completed in excess of $20 million in sales with the Kohimarama and Ellerslie offices featuring in the top five national Ray White offices.

Ray White has developed real time market information for buyers and sellers across all areas of New Zealand.  Each Ray White office has access to this information and it can be provided on request.  Ray White has 133 offices throughout New Zealand with 1,345 salespeople and 183 property managers.  To request real time market information please email swatson@raywhite.com

The sales figures released by the NZ Real Estate Institute for February 2010 showed that 5,029 properties were sold during the month.  This figure was the lowest for February sales reported since data began being taken in 1992.  In comparison to the February sales in 2009 it was a further decline of 3.8%.  These numbers were not consistent with the Ray White group which showed February sales increased by 9.7% in comparison to the previous 12 months. 

There may be two factors which play a part in the above differences that being the increased marketshare that the Ray White has shown in the past 12 months together with the questions of the potential accuracy of the NZ Real Estate Institute statistics.  February traditionally is one of the stronger months for sales and for our group it has been the third or fourth most active month for sales in the year.  Beyond the actual sales volume number, controlled listings increased substantially by 41% on the previous 12 months.  The New Zealand Property Report released by realestate.co.nz for February showed that there was a 5000 property increase – 33% in listings across their website during February. 

In addition to this the Real Estate Institute have produced their seasonally adjusted sales figures which shows sales have fallen to an 18 year low with the total sales being 53,540.

The Ray White group see the continued polarisation from an industry point of view with these continued figures halting any potential revenue increase for individual agencies.  Marketshare and dominance of property sales will be important to the vendors as they choose their agency in potentially more challenging market conditions.  The Ray White group are proud to be able to offer to vendors real time market reports for every area across New Zealand.  These reports detail the numbers of sales, turnover, days on market, and price differences.  This can be also provided and split into housing and units.  These are available from the 132 Ray White offices across New Zealand.

Lesley Hawes, of Ray White Kingsland, says: “The last three months of 2009 were remarkably good, with excellent sales numbers and results for our owners. Most of the properties had multiple offers on them and the popular theory among the media was that a recovery/boom was occurring. In my opinion, this was definitely not so. The apparent lift in the sales volume and shorter days on the market were caused, quite simply, by a lack of supply.”

This is the  Ray White Market Report for Kingsland, Arch Hill and Eden Terrace

Hawes has been in real estate for 16 years and with Ray White for 12 of those. For the past six years, she has been helped by her daughter Ruth and they cover city fringe suburbs, selling about 100 properties a year priced from $200,000-plus to $2.3 million.

Hawes adds: “Naturally what has happened since Christmas is that the good news has spread; house owners have become interested in selling again because of the excellent results achieved in late-2009.

“My prediction is ‘steady as she goes’ for the next three months, with plenty of choice for buyers and still very reasonable interest rates.”