Archive for the ‘Market share growth’ Category

Please click here for CEO comments that are now posted for September 1, 2010

Past comments are filed here under Previous Comments

Just over a year ago D&D Realties Limited became a member of Ray White.  During that time the office has grown its market share through providing the highest level of service into the marketplace.  Jackie Rooney, a strong believer in technology which enables property in Opotiki to be exposed to a broader audience, has recently developed a local e-book which is available for their client database and also for distribution through social media. 

In talking with Jackie Rooney, the owner of Ray White Opotiki, said “It is difficult on occasions to broaden the marketing platform of property in Opotiki but with the support of Ray White through Trade Me Property, our own local website, social media and our e-book, it gives us wide distribution that is not matched by any other company.”  Jackie went on to say that the team are utilising the technology and print media of Ray White with the latest Herald on Sunday lift-out having a good response. After 10 years in the business, Jackie said that integrity and excellent customer service is what they offer and this gives outstanding results when combined with Ray White marketing. 

To see a copy of the latest Ray White Opotiki e-book please click here.

Ray White is pleased to announce that they have further strengthened their business performance team with the appointment of Rex Bignell. 

Rex commenced in the industry at the age of 17. After a short qualifying period, he quickly moved to being a good performing salesperson and during the past years has worked alongside his father Geoff in their real estate agency situated in Maraetai Beach, Auckland.

Rex’s appointment brings the Ray White business performance team to five.  Corinna Mansell, NZ Business Performance Manager, said “Rex’s appointment was important given the growth that our company has achieved, with 14 new offices joining so far this year.  The growth in market share, particularly in Auckland, has required us to provide more skills to continue to ensure that we continue to gain market share going forward.”  

To read Rex Bignell’s profile please click here.

The Ray White Group is proud to announce the opening of its 134^th office in New Zealand with the official commencement of the office at Wairoa. 

For the full storey on the opening of Wairoa please click here

Celebrating their one year birthday, Ray White Taranaki, through owners Mark and Rachel Ferguson, have been acknowledged as the New Start Business of the Year for Ray White.  When Mark undertook his commitment to Ray White in Taranaki it was a new area for him.  Their ongoing support of Ronald McDonald House and the local food bank in Taranaki has been recognised by the way their business has become part of the community. 

The office completed 71 sales in its first 12 months and has a market share in their local trade area of 26%.   Mark Ferguson said “Being part of the Ray White Group enabled the business to quickly gain momentum and adding a superior service level helped in positioning the business as a market leader in the local trade area.”  He went on to say “The work in the community through charity auction events has been rewarding and is a case of making sure that our business gives back the best way it can.” 

Ray White CEO, Carey Smith, said “Mark and Rachel started their business with service in mind and they have continued to deliver with results that are unmatched for a business which is just over 12 months old.”  Mark has further plans to grow the agency but wants to ensure the Inglewood business is a clear market leader before growing further within Taranaki.   To see the website for Ray White Taranaki please click here. To read an Interview on the start success of Ray White Taranaki please click here

Ray White is pleased to confirm the re-commitment of Joe and Diane Voordouw with their business at Te Atatu.  The partnership between the Voordouw’s and Ray White is now in its 11^th year.  Initially when they purchased the business it was as part of a complete re-structure of the West Auckland business for the Ray White Group.  During the past 10 years the office at Te Atatu has steadily grown its market share to be considered a market leader.  Diane Voordouw commented that when they made the move to Ray White their ability to attract sales staff increased significantly and in 2005 “it gave us the confidence to move to new premises in Te Atatu Peninsula.  In addition to this we have also built a strong rent roll which has become an important part of the services that we offer.”  

The Te Atatu office ranks in the top 20 businesses for the Group in New Zealand and has a market share of 23% within their trade area.  Carey Smith made comment “The Te Atatu business has continued to develop its market share of sales through continued innovation and embracing Ray White marketing strategies. The West Auckland area has seen substantive growth for the group and Joe and Diane Voordouw have been an integral part of that growth over the past decade.” 

The Ray White Te Atatu office is located on Rhone Avenue in Te Atatu.

July 2010 Ray White NZ Market Update and Introduction of the Ray White NZ Client Advantage Spring Campaign.

Please see the attached Press release

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2010 has been an inconsistent year for sales numbers in the New Zealand real estate industry. After hitting highs of over 90,000 sales per annum in 2007, sales dipped considerably to just over 55,000 in 2008.  2009 saw a recovery in part to 69,000 sales. 

During the first two months of 2010 the market showed signs it was going to continue to make up for lost ground, however this has not occurred. The second quarter of 2010 recorded one of the lowest sales months since records were taken and this was emphasised with the release of June residential sales numbers, being 4,517.  Year to date sales numbers total 29,468 which, if replicated in the second half of the year, would indicate annual sales of 58,000.  As this is similar to 2008 it may cause some changes within the industry and the way we operate.  It has long been held that the real estate industry is one that is vulnerable to market conditions, and towards the end of 2008 there were real estate offices which needed to retract and many did so and even closed their operations. 

For the Ray White Group and the way we react to these times is important.  We measure our performance on market share and this is determined by our listings and sales for each of the areas across New Zealand.  In June we produced a record result for the Auckland market with 21.7% market share being achieved by Ray White members.  Across New Zealand our market share also continues to grow, Read the rest of this entry »

New Zealand’s number one commercial real estate specialist Bruce Whillans is joining with Australasia’s leading real estate firm Ray White to boost its presence in Auckland’s CBD.

Bruce Whillans who has sold in excess of $1 billion of commercial property in a career spanning 25 years will be the principal of Ray White Commercial (Auckland).

To read the rest of the storey please click here

To see the feature that appeared in NZ Herald please click here

In what is considered a major move for Ray White in the Southern Lakes region, the existing business known as Frankton Real Estate will become a member of the Ray White Group on 1^st July.  The office will be well known to those who visit the Southern Lakes District as it is located in a high profile location in the Frankton Shopping Centre, which forms the gateway to Queenstown and also to the international airport.

The current owner of the business Kath Cruickshank will be fully involved in the change-over to Ray White. For the full story please click here