Archive for the ‘Market share growth’ Category

The Ray White Group is proud to announce the opening of its new Sunnynook office on the North Shore of Auckland. Business owner, Tony Scheirlinck, said that the new office at Sunnynook is the only real estate agency in the area that will serve the local suburbs of Sunnynook, Forrest Hill and Totaravale. He said “The growth in these locations gives us confidence that our new office will continue to grow the existing market share which has been established by our sales team. The diverse range of property in the area makes it attractive for buyers who are looking for property at each end of the buying spectrum.  He went on to say “We have several properties which fit into the first home buyers category, right through to family homes and high-end property also.”

The team consists of 10 licensee salespeople, with the business also providing services in property management.

Graeme Fraser, Auckland Performance Manager for Ray White New Zealand, said “The new Sunnynook office is a natural progression for Ray White on the North Shore. The company market share throughout the region has grown during the past 12 months and we see, with Tony’s guidance in the Sunnynook office, further market share growth in this region.”

For further information regarding Ray White Sunnynook please contact Tony Scheirlinck on 0272 465 890 or rwsunnynook.co.nz.

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2011 has been a year of spectacular growth for the Ray White Group. We have welcomed a new office every 10 working days; culminating in 20 new businesses joining and starting up across the country. We have also effectively had 10 new business owners purchase existing Ray White offices.

Our Group stands at 131 offices with just over 1,180 salespeople, 220 property managers and 145 administrators. This year our sales turnover increased by 12%, which saw us transact $3.895 billion in property sales. Our property management portfolio has grown beyond 14,000 and our market share, particularly in the last quarter, has shown good growth across many of the areas we trade.

The number of sales that will occur within the industry will be 58,000 for the year and will be in line with 2010. The amount of property that has been marketed for sale has dropped by 10% during the year. This has effectively resulted in lower days on market and price increases across most centres throughout New Zealand. Productivity levels for our top 20 businesses increased by 23.8%. There was one interest rate reduction of .5% in March. The official cash interest rate has remained at 2.5% during 2011 and is expected to remain at the same level throughout 2012.

During the year we remained committed to the three pillars of our business growth, being marketing, personal skills and growth. Our marketing platform has seen us redesign our online presence and we have applied a number of superior applications which sees us continue to lead the industry.  Personal websites were also introduced during the year.  We have rebranded our marketing through the media to present further enhanced property presentation. This is now fully integrated with all publishers.

The growth of the company has been evident with the number of new offices that have joined and there have also been several high profile salespeople join Ray White from other companies.

Within this year’s Christmas message we make reference to the significant events that occurred in 2011 throughout New Zealand. To our people and their communities who have been affected by these events, we pay tribute to you.

Our Group will finish the 2011 year in very good shape. The industry continues to polarise.  The significant reinvestment that is required to be a leader in this market is our commitment. 2012 will be a year of continued growth as we enable our plan for genuine leadership.

On behalf of the Ray White corporate team and the White Family, we wish all of our members and their families a relaxed Christmas break and look forward to a successful 2012.

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Please click here for CEO Comments that are now posted for November 25, 2011

Past comments are filed here under Previous Comments.

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Wellington City Real Estate Ltd has this week joined Australasia’s largest real estate group, Ray White. The office located in Taranaki Street is an award winning office under the leadership of business owner Vicki Collins.

In making the change to Ray White, Vicki said “The Ray White Group provides industry leading technology and gives us the ability to be able to communicate successfully with our community. Our office has a team approach to our real estate success and in our considerations of partnering with Ray White; we made the decision that in offering the finest service to our clients that we would also offer Australasia’s leading real estate brand.”

Wellington City Real Estate Ltd has a sales team of 14. The team have consistently been awarded for their high quality service and this is reflected in the number of sales they  achieve throughout the marketplace.

Carey Smith, Chief Executive of Ray White New Zealand, said that in welcoming Vicki that her team approach to real estate was certainly a successful model. “There is a good mixture of youth, enthusiasm and experience which now makes up the dynamic team for Ray White in Wellington City.” He also said that Vicki’s leadership and drive for success is widely recognised and that transfers to her business as she sets the highest standards for her office.

 Ray White Wellington City provides services in residential sales, property management and commercial leasing. Their office website provides information on their current listings, properties available for rent, investment properties and information on preparing your home for sale and details of the Wellington City area.

For further information please contact Vicki Collins on 0275 389 574  or visit their website at rwwellingtoncity.co.nz.

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The Ray White Group in Auckland comprises 50 offices with just over 900 sales members. Last night awards were held for the Auckland region, which is identified in two zones being the City-Side and North Shore. Also during the evening the new Elite and Premier members were recognised for their outstanding sales results for the calendar year to date.

Graeme Fraser, Auckland Business Performance Manager, presented the City-Side zone awards. In his address he made comment about the growth of the Group on the city side, particularly the top offices which include City Apartments, Ponsonby, Remuera, Royal Oak and Central Auckland Commercial. These businesses have lifted their market share consistently during the year, with the top business on the city-side, being City Apartments, having a market share in excess of 40% for the first time ever. He also recognised Bruce Whillans from Central Auckland Commercial as being the number one salesperson for sales turnover; Marie Raos from Howick as the leading salesperson for business growth; and Damian Piggin and Daniel Horrobin from City Apartments for auction marketing.

Carey Smith presenting Lesley Hawes NZ 2012 Elite Member

Corinna Mansell, National Business Performance Manager, presented the North Shore awards. The top business in the categories of sales turnover and business growth was Pinehill; Whangaparaoa were the leading marketing office.  Individually Darryn Laskey was recognised as the top salesperson for property sales and he was also recognised as number one in business growth.

Carey Smith, Chief Executive of Ray White New Zealand, in his address spoke about the relevance of individual licensee salespeople. “There is a strong belief within the Ray White Group that the salesperson is the one who becomes the choice of the vendor.”  He said that the Group is ensuring our salespeople are well profiled, have outstanding marketing material and also have industry leading technology.

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Ray White Hamilton City officially opened last week to a gathering of close on 150 people, who celebrated Sue Hall and her business partner Richard Jacobsen opening their new Ray White office on Mill Street. During the evening there were a number of speeches held which reflected on where the business was today in such a short period of time.

The Ray White Hamilton City office now has over 40 listings and has completed eight sales in its first month of trading.

Sue Hall, the co-owner of the new Hamilton City office, said that it was a proud moment for her to have many of her friends and clients attend the opening of the new office. She went on to say there has been great confidence from her existing clients to support the business and this has resulted in a new property listing being taken every day for the office. She also commented that to have the support of her business partner and six experienced salespeople already was ahead of her expectations.

Carey Smith, Chief Executive of Ray White New Zealand, said that the new Hamilton City office was a watershed moment for the Group. “Sue Hall is one of the highest achieving individual salespeople in New Zealand and to have her on board with Ray White will not only give a great lift to our company but also to her new office.”

To see the opening night speech from Carey Smith, please click here.  Information regarding the new Hamilton City office can be seen at rwhamiltoncity.co.nz.

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The recent activity in the Northland region for Ray White has seen the Group grow to be the largest in the region. In Dargaville, the Ray White Group is pleased to announce the opening of their latest office with Jean Johnson Realty Limited.

 The office is in a high profile location that was previously trading with another group. Jean Johnson herself is a leading salesperson in the Dargaville region. Having traded in the area for close to 20 years, the office has grown to have a market share of close to 50% and Jean has been acknowledged as the leading salesperson in the Northland region through the REINZ on two occasions during the past five years.

Dargaville is located 55 kilometres south-west of Whangarei and has a population of approximately 4,500.  The area is known mainly for Kauri logging together with being a hub for many significant transport businesses.

Jean Johnson Realty also undertakes property management and has one of the largest rental portfolios in the region.

Jean Johnson, owner of the business, said that her and her team are very excited about the move to Ray White. “The Group’s presence, the technology and the marketing were the standout reasons as to why we have decided to change brands and join Ray White.  It will give us a true coverage locally, nationally and internationally.”

Sarah Pearce, Growth Executive for Ray White New Zealand, said “Jean Johnson joining our group adds further to our Northland strength. Jean’s business is one of the leading offices in Dargaville and her belief in personal service and commitment to results fit perfectly with Ray White.”

The office has been rebranded and the commencement date is 3^rd November 2011.  The office website is rwdargaville.co.nz and Jean can be contacted at jean.johnson@raywhite.com.

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The Ray White Group is pleased to welcome our 131^st office, with the re-branding of Allens Tutukaka to Ray White Allens Tutukaka. The office is the only real estate agency in the Tutukaka and Ngunguru region and has been trading for just over 7 years.  The office holds almost 70 percent of property available within the region.

Leading salesperson, Peter Vink, said the Tutukaka Coast is a special location that has always had a high attraction particularly for Aucklanders, being just under two hours in travel and providing a relaxing family environment to enjoy. In regards to the re-brand to Ray White Allens, Peter said the marketplace had already reacted positively and that he personally saw opportunity for his buyers and sellers to utilise the Ray White marketing system, both online and through print media, to attract more awareness about the Coast and the property available.

The Ray White Allens Tutukaka office is part of Goode Leith Realty Limited. Peter Vink and Chris Windust are available to be contacted on 09 434 3034, with their properties being displayed through their local website rwtutukaka.co.nz.

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The Ray White Group, in partnership with Allens, is proud to announce the opening of  Ray White Allens Bream Bay.  The office is located directly across the road from the waterfront on One Tree Point Road.

The coastal strip of One Tree Point, Marsden Point and Bream Bay have seen continued development over the past years that has provided growth for housing construction in the owner/occupier and holiday home sectors. The area has a mixture of pricing for established property, with an average sale price of $355,000.

The Ray White Bream Bay office has several exclusive listings currently available and these can be seen on the website rwbreambay.co.nz.

Co-director of Ray White Allens Bream Bay, Allan Sykes, said that the Bream Bay office will benefit from its rebrand to Ray White Allens, giving vendors a broader reach into the marketplace through wider exposure within the Ray White Group. “It is a wonderful area to live and we have Allan O’Shannessey and Tina Subritzky, who are both highly committed salespeople, in the local marketplace.”

To contact the new Ray White Allens Bream Bay Office please phone  09 433 0334.

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Ray White is pleased to welcome one of the highest performing licensee salespeople in Hamilton – Sue Hall – to the Group.  Sue and her business partner, Richard Jacobsen, have joined the group as franchise owners for their business known as Hamilton City and which is located on Willoughby Street in Hamilton.

Sue has an extensive background in real estate, with 14 years of experience in dealing with properties in and around the Hamilton area. Sue was not only the No1 sales consultant for the Harcourts Hamilton group but was also consistently ranked as one of the top 20 sales agents for Harcourts in New Zealand.

In joining the Ray White Group with her own office, Sue said this was a natural career step that she has been considering for some time. “Being able to own our own business is something that we have been working towards and with the assistance of Ray White, we have been able to achieve. I have been fortunate to have a high performing real estate career and this has given me the step up into office ownership.”

Richard Jacobsen, who is co-owner with Sue Hall, said “Opening a new office with Ray White will enable Sue to share her skills in leadership and sales amongst a high performing team. We are thrilled to be part of the Ray White Group and with their systems, technology and back up, we are sure to be able to make a success of this business.”

Carey Smith, NZ Chief Executive for Ray White said that “Sue Hall in her time in real estate has achieved numerous accolades and is recognised as one of the top performers of the industry. Her level of skill, knowledge and dedication to the industry has seen her achieve the highest levels.  Sue and Richard join us as co-owners and they are an exciting addition to our growth in the Hamilton region.”

Sue has a team of three who continue to support her ongoing listings and sales. The new office is currently being fitted out and is expected to be open for trading from 1 October 2011.  In the meantime Sue Hall is now listing and selling property and can be contacted on 0800 783 425 or sue.hall@raywhite.com.

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