Archive for the ‘Market share growth’ Category

The Ray White Group this week held their annual business owners symposium in Queenstown, which was attended by over 110 of the company’s franchise owners.

The symposium focused on the development of the Ray White New Zealand strategy for the group. In more recent times the Group has gone through a considerable growth phase, with a new office joining the network every month over the past two years and this has accelerated in more recent times.  The symposium also covered the area of opportunity for the business owners, with presentations from John Wall of Talent 2 and Steve D’Souza, the owner of the Kalamazoo Group.

Another topical presentation included a debate between Greg Hornblow, General Manager of APN, and Brendon Skipper, head of Trade Me Property.  The use of marketing platforms remains the main driver of lead generation for property sales and the value of both online and offline marketing is seen to be important in the total marketing mix.

During the Symposium, New Zealand Chief Executive Carey Smith detailed the growth plans for the Ray White Group, which is aligned with the current activity the Group is undertaking. He announced the company had more members join and commit to the Ray White Group than ever before; with seven offices opening in the next four weeks, including Sunnynook, Mt Albert, Hamilton City, Matamata, Whangarei, Bream Bay and Tutakaka. He also said that there was considerable interest from five other markets in which the Group is looking to have presence.

The overall commitment of the Ray White Group to growing market share was expressed as the real estate industry continues to polarise. Ray White see that providing the very best technology and business services to its franchise owners as the cornerstone of its continued success.

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The Ray White Group is pleased to announce the pending opening of our new Sunnynook branch on the North Shore of Auckland.  Business owner Tony Scheirlinck will be opening the office in early October in Sunnynook Road as part of a new development currently being completed.  The office is located at the front of the development and will be a state of the art fit-out that houses the latest displays for viewing property and the integration of the Ray White technology platform for salespeople.

Tony Scheirlinck, who is currently the co-business owner of Ray White Northcote, said the office in Sunnynook is a natural expansion. “The area is a diversified in property, with Sunnynook being one of the growth areas on the North Shore with the establishment of the transit bus link.”

Carey Smith, NZ Chief Executive of Ray White, said that the opening of a new office at Sunnynook was exciting. “Tony is one of our key leaders in the group who has demonstrated ongoing enthusiasm to grow his business and the new office fits in perfectly. We have a well established business on the North Shore and the addition of Sunnynook will continue to grow our market share and provide the only real estate office in the Sunnynook area.”

For further information regarding the opening of Ray White Sunnynook please contact Tony Scheirlinck.

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Please click here for CEO Comments that are now posted for August 5, 2011

Past comments are filed here under Previous Comments.

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On 1^st July 2011 Re/Max Leaders in Christchurch became Ray White Unlimited Christchurch.  In a time of considerable upheaval in the Christchurch property market, the move by Re/Max Leaders to rebrand their leading South Island agency to Ray White has seen the Ray White Group grow in Canterbury by an additional 26 salespeople.

Rod Corbett, director of the new Ray White Unlimited Christchurch office said that the move away from Re/Max was undertaken in the best interests of the sales team.   He said “The commitment to continue in Christchurch was unquestioned and that the future for the office to be part of a vibrant business to provide a platform to the next level and also to be part of the number one agency throughout Australasia were key reasons for their decision to change to Ray White.”

The business located on Stanmore Road in Linwood has always had a considerable advantage.  The individual salespeople are dedicated professionals who have, particularly during the past period, taken on the challenges of the marketplace and been able to assist the community to move forward with confidence in their real estate making decisions.

Carey Smith, Chief Executive of Ray White New Zealand, said that the new Ray White Unlimited team, headed up by Mike Wilson, sales manager, will provide Ray White with additional marketplace strength and credibility.  “Our Group is positioned as one of the market leaders in Christchurch and the vote of confidence of the management team to join Ray White has allowed the Group to consolidate its position in Christchurch and the broader Canterbury region. With the team coming on board, it will add a large amount of current listings which will give clients and customers of Ray White more choice in their property considerations.”

For more information regarding Ray White Unlimited Christchurch please see their website or contact the sales manager, Mike Wilson, at mike.wilson@raywhite.com or 0274 320 333.

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Two of the most familiar names in the Ray White Group will come together on 29^th July at Eden Park to present a full day that is described as the ‘Holy Grail of Real Estate’.

Simon Damerell, co-principal of Ray White Ponsonby, and Darryl Spense, a multiple Elite performer, will provide practical advice, skills and tools which will put those who attend on a path to riches and personal satisfaction.

For further information on the programme and seminar schedule please click here. Please see here for booking information.

The Locals Limited, who are known as Ray White Kingsland, have recommitted with the Ray White Group for their second term.  Just over five years ago, Chris and Lesley Hawes opened their office in Kingsland and from the start have maintained market shares which have been recognised and awarded in the Ray White Group.  The past five years has seen exceptional growth for the Kingsland business. It has gone from strength-to-strength, with Lesley Hawes consistently maintaining a top position in our national awards and more recently in March, both Lesley and Ruth Hawes were awarded individually the number one salespeople nationally for Ray White.

The business realigned with a new company name – The Locals Limited – and this embellishes the continued community involvement Ray White Kingsland has.  Chris Hawes said that their business had undergone considerable positive change to reflect their desire to add value to the community. He said “We pride ourselves on our involvement supporting events and fundraisers throughout our trade area.  Our business has grown to have a high market share in residential sales and we have also established a highly successful property management business.”

Carey Smith, Chief Executive of Ray White New Zealand, said that the Kingsland office has a strong family orientation.  “This sits alongside perfectly with the Ray White family values.  The way that the individuals come together as a team at Ray White Kingsland is unmatched, potentially within the industry. The volume of sales produced by Lesley and Ruth is consistently recognised and they are the current joint number one sales operators for our group.  Their new company name reflects their continued drive towards lifting market share in their local trade area.  Everything that they do is about delivering the highest standards.”

The Ray White Kingsland team are situated at 437 New North Road, Kingsland.  Their website is rwkingsland.co.nz.

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After a very challenging six month period, the Prier Manson Group have restructured their business to now operate from their main office at Opawa.  After lengthy consideration, the Prier Manson Group brought their operation together in view of the short term position of the residential markets in the Eastern Suburbs area of Christchurch.  This has now combined the 19 strong sales force together as well as the property management team, who have a portfolio of 220 properties.

Along with the decision to restructure their business for the immediate term, Craig Prier and Rae Manson have further committed with Ray White to the Eastern Suburbs of Christchurch through the signing of a renewed agreement.

Craig Prier said “We are aware of the challenges that the Eastern Suburbs face but in saying that our strong community relationships have been built over many years in Sumner and Redcliffs and we are determined as a company to be a community business that assists property owners in our area.  While our move to Opawa is a short term outlook, we definitely will be making early moves back into Redcliffs and potentially Sumner when the timing is appropriate.”

The Prier Manson Group have a consistent market share of over 50% in the Eastern Suburbs of Christchurch and while sales numbers have dropped because of the recent devastation of the earthquakes, the market share for the Prier Manson Group has risen.  The property management portfolio is the largest in the Eastern Suburbs and co-owner Rae Manson said that their property management business is now back in growth mode.

Carey Smith, Chief Executive of Ray White New Zealand, said “Having Rae and Craig on our Ray White team is a strong sign of the Group’s continuing commitment to Christchurch.  Both Craig and Rae have long term associations in the Sumner, Redcliffs and Opawa areas and while they have experienced a change to their business model, it is remarkable how they have continued to grow their business against a backdrop of recent adversity. Craig Prier has been awarded my personal CEO Cup and the role that Craig continues to play within our Group is a credit to his personal standing in the industry.”

The Ray White Eastern Suburbs team are based at Opawa.  Their website is rwopawa.co.nz.

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Just over 10 years ago the Ray White Group entered into the Dunedin market with Peter McCrea, who took over the business known as Kindleys Real Estate.  Earlier this month, Peter made the decision to continue with the Ray White Group for his offices in Dunedin and Mosgiel.

He said that the combination of his leadership style and the values of Ray White fit perfectly.  “The progress that is continually made with technology is the best in the industry and that is consistently demonstrated on all levels within the Group.”  He went on to say that Proven Realty Limited has experienced strong growth over the last 12 months and this has positioned the business to look further into growth strategies going forward.

Carey Smith, Chief Executive of Ray White New Zealand, said “Peter’s business is a very important one for the Ray White Group. The Dunedin and Mosgiel areas have shown consistent turnover in a diversified market.  The way Proven Realty has been structured fits with the market sales for the area. Peter is looking for further growth in the area and this aligns with our growth policy across our group.”

Ray White Dunedin and Mosgiel have a collective team of 25.  As part of the new website developments they have both of their local sites enabled rwdunedin.co.nz and rwmosgiel.co.nz.

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The Ray White Group is proud to welcome the new franchise owners of Ray White Epsom, being Core Group Realty Limited with shareholders Margaret Simpson, Robin McDowall and Linda Galbraith.  The shareholders of Core Group Realty Limited have come together from varying real estate backgrounds and the combination and experience they bring is expected to reposition Ray White Epsom to a new level.

Margaret Simpson, licensee agent for Core Group Realty Limited, said that they are excited to take on the ownership of Ray White Epsom. “The experience of the leadership team will allow the business to focus on the marketing and selling of real estate throughout Epsom, Parnell and surrounding suburbs. Having Robin and Linda as shareholders and active salespeople will add a further dimension to our business.”

Robin McDowall has a highly experienced sales background throughout the inner eastern suburbs.  Linda Galbraith has been operating as a high profile salesperson for over 20 years, consistently achieving successful results in the high-end market.

Carey Smith, NZ Chief Executive, said he welcomed the new owners to the Group.  “Having Margaret, Robin and Linda as franchise owners with the Ray White Group will allow for further growth in sales throughout the Epsom, Parnell and surrounding suburbs.  Linda Galbraith in particular has a high profile in the high-end market and will add to the strengths that both Robin McDowall and Margaret Simpson bring to the leadership team of Ray White Epsom.”

The Ray White Epsom franchise was under the previous ownership of Pat and Mary Taylor, who will continue as Ray White members through the rental division.  The new ownership of the Ray White Epsom office takes place on 1^st June 2011.

The Ray White Group recently held their quarterly zone awards throughout the country. The awards recognise the top salespeople, property managers and administrators throughout New Zealand together with top referring salespeople to our Loan Market Group. Offices are also recognised in the category of sales turnover, business growth and marketing. In total the Group recognised 40 salespeople as well as just on 20 offices. The company also recognises the success of the Loan Market Group, with referring salespeople and offices recognised.

This quarter in Auckland breakfasts were held on the North Shore and in Central Auckland.  The Central and Lower North Island came together in Taupo. In the South Island; Canterbury celebrated with an awards night in central Christchurch, with the Upper South Island and the Lower South Island having localised awards for their zones.

Pictured above is City Apartments business owner Phil Horrobin, the recipient of the number two sales turnover and business growth office in Auckland.

Corinna Mansell, National Performance Manager said “Awards are an important part of the Ray White culture; they recognise quality and results for each of our members. Our Group continually strives to achieve excellence in our sales and property management businesses and the awards go part way in the measurement of that recognition.”