Archive for the ‘Market share growth’ Category

After a very challenging six month period, the Prier Manson Group have restructured their business to now operate from their main office at Opawa.  After lengthy consideration, the Prier Manson Group brought their operation together in view of the short term position of the residential markets in the Eastern Suburbs area of Christchurch.  This has now combined the 19 strong sales force together as well as the property management team, who have a portfolio of 220 properties.

Along with the decision to restructure their business for the immediate term, Craig Prier and Rae Manson have further committed with Ray White to the Eastern Suburbs of Christchurch through the signing of a renewed agreement.

Craig Prier said “We are aware of the challenges that the Eastern Suburbs face but in saying that our strong community relationships have been built over many years in Sumner and Redcliffs and we are determined as a company to be a community business that assists property owners in our area.  While our move to Opawa is a short term outlook, we definitely will be making early moves back into Redcliffs and potentially Sumner when the timing is appropriate.”

The Prier Manson Group have a consistent market share of over 50% in the Eastern Suburbs of Christchurch and while sales numbers have dropped because of the recent devastation of the earthquakes, the market share for the Prier Manson Group has risen.  The property management portfolio is the largest in the Eastern Suburbs and co-owner Rae Manson said that their property management business is now back in growth mode.

Carey Smith, Chief Executive of Ray White New Zealand, said “Having Rae and Craig on our Ray White team is a strong sign of the Group’s continuing commitment to Christchurch.  Both Craig and Rae have long term associations in the Sumner, Redcliffs and Opawa areas and while they have experienced a change to their business model, it is remarkable how they have continued to grow their business against a backdrop of recent adversity. Craig Prier has been awarded my personal CEO Cup and the role that Craig continues to play within our Group is a credit to his personal standing in the industry.”

The Ray White Eastern Suburbs team are based at Opawa.  Their website is rwopawa.co.nz.

.

Just over 10 years ago the Ray White Group entered into the Dunedin market with Peter McCrea, who took over the business known as Kindleys Real Estate.  Earlier this month, Peter made the decision to continue with the Ray White Group for his offices in Dunedin and Mosgiel.

He said that the combination of his leadership style and the values of Ray White fit perfectly.  “The progress that is continually made with technology is the best in the industry and that is consistently demonstrated on all levels within the Group.”  He went on to say that Proven Realty Limited has experienced strong growth over the last 12 months and this has positioned the business to look further into growth strategies going forward.

Carey Smith, Chief Executive of Ray White New Zealand, said “Peter’s business is a very important one for the Ray White Group. The Dunedin and Mosgiel areas have shown consistent turnover in a diversified market.  The way Proven Realty has been structured fits with the market sales for the area. Peter is looking for further growth in the area and this aligns with our growth policy across our group.”

Ray White Dunedin and Mosgiel have a collective team of 25.  As part of the new website developments they have both of their local sites enabled rwdunedin.co.nz and rwmosgiel.co.nz.

.

The Ray White Group is proud to welcome the new franchise owners of Ray White Epsom, being Core Group Realty Limited with shareholders Margaret Simpson, Robin McDowall and Linda Galbraith.  The shareholders of Core Group Realty Limited have come together from varying real estate backgrounds and the combination and experience they bring is expected to reposition Ray White Epsom to a new level.

Margaret Simpson, licensee agent for Core Group Realty Limited, said that they are excited to take on the ownership of Ray White Epsom. “The experience of the leadership team will allow the business to focus on the marketing and selling of real estate throughout Epsom, Parnell and surrounding suburbs. Having Robin and Linda as shareholders and active salespeople will add a further dimension to our business.”

Robin McDowall has a highly experienced sales background throughout the inner eastern suburbs.  Linda Galbraith has been operating as a high profile salesperson for over 20 years, consistently achieving successful results in the high-end market.

Carey Smith, NZ Chief Executive, said he welcomed the new owners to the Group.  “Having Margaret, Robin and Linda as franchise owners with the Ray White Group will allow for further growth in sales throughout the Epsom, Parnell and surrounding suburbs.  Linda Galbraith in particular has a high profile in the high-end market and will add to the strengths that both Robin McDowall and Margaret Simpson bring to the leadership team of Ray White Epsom.”

The Ray White Epsom franchise was under the previous ownership of Pat and Mary Taylor, who will continue as Ray White members through the rental division.  The new ownership of the Ray White Epsom office takes place on 1^st June 2011.

The Ray White Group recently held their quarterly zone awards throughout the country. The awards recognise the top salespeople, property managers and administrators throughout New Zealand together with top referring salespeople to our Loan Market Group. Offices are also recognised in the category of sales turnover, business growth and marketing. In total the Group recognised 40 salespeople as well as just on 20 offices. The company also recognises the success of the Loan Market Group, with referring salespeople and offices recognised.

This quarter in Auckland breakfasts were held on the North Shore and in Central Auckland.  The Central and Lower North Island came together in Taupo. In the South Island; Canterbury celebrated with an awards night in central Christchurch, with the Upper South Island and the Lower South Island having localised awards for their zones.

Pictured above is City Apartments business owner Phil Horrobin, the recipient of the number two sales turnover and business growth office in Auckland.

Corinna Mansell, National Performance Manager said “Awards are an important part of the Ray White culture; they recognise quality and results for each of our members. Our Group continually strives to achieve excellence in our sales and property management businesses and the awards go part way in the measurement of that recognition.”

Ray White Raglan have successfully completed the highest priced property sale in the area on Wainui Road, Raglan over looking Manu Bay for a price of $1.8 mil. With stunning Ocean views the property was described as anexceptional and superbly crafted designer home with six bedrooms and three living areas situated on 873m² of prime real estate with stunning views.

The property was marketed by Dave and Julie Hanna for Auction with an extensive marketing program which included the Waikato Times, premium placement on trademe, local radio advertising and an e-brochure distributed to 850 clients on the office database. Dave Hanna described the sale as being special, he said that in marketing the property there was a lot of interest but given the price indications and the level of interest, finding the actual premium buyer came down to the Auction process and the focused marketing. Given that it was a record sale price in Raglan in today’s environment it made the sale even more important and shows the confidence that Raglan continues to attract from buyers.

The vendor of the property, said it was a fantastic result, they were pleased to be able to get a sale after having the property on the market with several agents previously. They went on to complement the Ray White Raglan team, for their unassuming determination and their ability to negotiate the highest price for us. Ray White Raglan is the market leader in the area, with a market share now of just over 60% the office has already marketed 28 Auctions so far this year, and have a high success rate.

For further information regarding thi8s sale please contact Dave Hanna at Raglan Real Estate Ltd, on 09 825 8669.

.

.

Ray White Taranaki opened their business in July 2009.  In their first year of operating in their local trade area they took their market share to in excess of 25%.  In doing so they were recognised as the top New Start office for that year in the Ray White Group.

Mark Ferguson, owner of the Ray White Taranaki office, said that the business plans are taking shape for the business to grow further, with the consideration of expansion currently in their thoughts.

To see the success story of Ray White Taranaki please view the attached article entitled ‘Out of the Blue’ written by Emma Smith.

.

.

The Ray White Ponsonby office through agent Jan George and Aaron Haabjoern, recently completed a sale at 23 Cowan Street, Ponsonby which resulted in a record sale price in excess of $2.3 mil. The property was market by Auction and is a 19th century traditional villa with 21st century architecture designed by local architect Ken Crosson and sat on a section size of 758m². The property features five bedrooms with two bathrooms and a four car garage. The property included a generous area for entertainment, and came complete with a pool and separate spa.

In being marketed by Auction the property was feature displayed in the New Zealand herald, together with internet marketing on trademe and realestate.co.nz. The home was viewed by 230 groups over a 3 week marketing campaign. The Auction night saw 8 registered bidders with 5 0f those bidders participating up to a bidding level of $2.3 mil.

Simon Damerell co-owner of Ray White Ponsonby said that the sale reflected the continuing desire for people to live in the Ponsonby area in a quality home. We have strived over a long period of time to ensure the success of our Auction programmes and with our complete focus on our team getting more for vendors, this is a result of that team effort.

.

.

 Bruce Whillans of Ray White Commercial has produced his Auckland Commercial first quarter 2011 market update, the report also covers the activities in which are occurring in the Central Business District of Auckland. The report includes vacancy rates,  yield and rental return. Analyst Brendan Kennan looks at the area of Auckland housing and also profiled are a number of significant properties that are currently being marketed by Ray White Commercial Auckland.

For further information regarding the report please contact Bruce Whillans on: 021 985 619  bruce.whillans@raywhite.com

To see the first quarter Auckland commercial market update pleas click here

.

.

Ray White City Apartments have been the undisputed leader in the CBD residential field for three years.  They maintain a consistent market share of 25% to 30% in apartment sales and have just over 700 properties under management with Chas Wilson Rentals.

This week we are pleased to announce a significant merger which will further enhance the market share of Ray White City Apartments.  The long established agency of Roebucks has merged their sales division with Ray White City Apartments.  This will grow the overall sales team to 41 and increase the current listing portfolio of Ray White City Apartments.   Ray White City Apartments and Roebucks will continue to operate their property management businesses as they do today, with the only change in the property management being the branding.

The current premises of Roebucks will continue to be utilised by both companies, however it will be re-branded in the Ray White livery.

Principal Officer of Roebucks, Brad Roebuck, said “The merger of our sales division with Ray White will ensure that the market share that Roebucks had successfully built up over the past three years is enhanced.”  He went on to say that “Roebucks have a strong integrated business and with that we have built have a database which when applied to the Ray White systems will maximise its outcome.  The property management of Roebucks will remain as an independent business providing the same personalised service but we will have the border reach of Ray White for our property management business.”

Phil Horrobin, co-owner of Ray White City Apartments, said that the merger was fantastic news. “We have strived to position our business as a market leader in the area of city apartments and having the Roebucks team join, along with a number of other successful salespeople who have recently joined, will give us that lift in market share and ultimately provide a stronger presence in the area of city apartments. The new Britomart based office will allow a further 12 salespeople to become part of our team and that will give us over 40 salespeople together with a strong property management base.”

Carey Smith, New Zealand Chief Executive of Ray White, said that Ray White has always had a strong presence in city apartments.   “The merger with Roebucks is significant and will allow further growth to take place in the sales area while giving property management a boost with the presence of the Roebucks portfolio.  Ray White City Apartments is one of the top offices for Ray White in sales and this growth will see them move to the top office in their core trade area.”

For further information in regards to the merger please contact Phil Horrobin on 021 924 300 or through their website www.rwcityapartments.co.nz

.

.

As part of the 4th NZ Herald Property Report to be published on the 7th of March 2011 – Ray White has developed real time market reports through every area of New Zealand. To request your real time Market Review please email kashkettle@raywhite.com.

Please see sample report of the inner western suburbs of Auckland

Please see the add that Ray White place in the Property Report

.

.