Archive for the ‘marketing’ Category

Just over a year ago D&D Realties Limited became a member of Ray White.  During that time the office has grown its market share through providing the highest level of service into the marketplace.  Jackie Rooney, a strong believer in technology which enables property in Opotiki to be exposed to a broader audience, has recently developed a local e-book which is available for their client database and also for distribution through social media. 

In talking with Jackie Rooney, the owner of Ray White Opotiki, said “It is difficult on occasions to broaden the marketing platform of property in Opotiki but with the support of Ray White through Trade Me Property, our own local website, social media and our e-book, it gives us wide distribution that is not matched by any other company.”  Jackie went on to say that the team are utilising the technology and print media of Ray White with the latest Herald on Sunday lift-out having a good response. After 10 years in the business, Jackie said that integrity and excellent customer service is what they offer and this gives outstanding results when combined with Ray White marketing. 

To see a copy of the latest Ray White Opotiki e-book please click here.

Ray White is pleased to announce that they have further strengthened their business performance team with the appointment of Rex Bignell. 

Rex commenced in the industry at the age of 17. After a short qualifying period, he quickly moved to being a good performing salesperson and during the past years has worked alongside his father Geoff in their real estate agency situated in Maraetai Beach, Auckland.

Rex’s appointment brings the Ray White business performance team to five.  Corinna Mansell, NZ Business Performance Manager, said “Rex’s appointment was important given the growth that our company has achieved, with 14 new offices joining so far this year.  The growth in market share, particularly in Auckland, has required us to provide more skills to continue to ensure that we continue to gain market share going forward.”  

To read Rex Bignell’s profile please click here.

The Ray White Group are proud founding members of  Trade Me Property and since 2005 has provided all of their vendors with an online listing on Trade Me Property as an essential part to the Ray White  marketing mix. 

In the latest survey by Nielsen Net Ratings Online, July 2010 shows that Trade Me Property had more than 10 times the total viewing time of any other of the websites ranked; with its nearest competitor being realestate.co.nz. and 40 times more than the next property website.

To see the graph showing the July viewing time on property websites please click here.

Carey Smith, Chief Executive of the Ray White Group in New Zealand, said that since joining Trade Me Property in 2005 it has provided Ray White vendors with a distinct advantage over many of the other real estate companies who do not give their vendors a choice in regards to the websites in which they appear.  “Each of our vendors are offered a Trade Me Property listing as part of the Ray White marketing advantage and not only does this increase buyer response, but also ensures that each individual property listed by Ray White has the greatest exposure online.” 

Ray White is the number one real estate company on Trade Me Property with just over 13,000 properties currently displayed.

The Ray White Group is proud to announce the opening of its 134^th office in New Zealand with the official commencement of the office at Wairoa. 

For the full storey on the opening of Wairoa please click here

Read the Press Release

Ray White Manukau celebrated being named one of the finalists of Westpac Manukau Business Excellence Awards, which were recently held at Villa Maria Winery in Auckland.  The awards, which are recognised as one of the most prestigious business awards programmes in the country for small to medium sized business, attracted over 150 high calibre entries.  Ray White Manukau (Don Ha Real Estate Limited) received the award for excellence in service delivery.  Don Ha said “The award was a great achievement and reflected the growth of Don Ha Real Estate during the past 12 months.”  He went on to say “There have been many challenges in the real estate industry and it has been great for our company to make a success of our business in the area of sales and property management.  Providing real estate services to those within our community is what we continue to strive to achieve excellence in.”  

The Ray White Manukau office is currently the leading office for Ray White New Zealand.  Carey Smith, Chief Executive of the Group, wished to congratulate all the finalists, but in particular Don Ha and his team. He said “This is an outstanding achievement that celebrates hard work and the opportunity for success.  To receive such a qualitative award reflected the efforts of Don and his team in agency practice.”  

The grand final of the Westpac Manukau Business Excellence Awards will be held on 17 September 2010 at the Telstra Pacific Events Centre.  Tickets are available by contacting Enterprise Manukau or visiting www.bizawards.co.nz.

Celebrating their one year birthday, Ray White Taranaki, through owners Mark and Rachel Ferguson, have been acknowledged as the New Start Business of the Year for Ray White.  When Mark undertook his commitment to Ray White in Taranaki it was a new area for him.  Their ongoing support of Ronald McDonald House and the local food bank in Taranaki has been recognised by the way their business has become part of the community. 

The office completed 71 sales in its first 12 months and has a market share in their local trade area of 26%.   Mark Ferguson said “Being part of the Ray White Group enabled the business to quickly gain momentum and adding a superior service level helped in positioning the business as a market leader in the local trade area.”  He went on to say “The work in the community through charity auction events has been rewarding and is a case of making sure that our business gives back the best way it can.” 

Ray White CEO, Carey Smith, said “Mark and Rachel started their business with service in mind and they have continued to deliver with results that are unmatched for a business which is just over 12 months old.”  Mark has further plans to grow the agency but wants to ensure the Inglewood business is a clear market leader before growing further within Taranaki.   To see the website for Ray White Taranaki please click here. To read an Interview on the start success of Ray White Taranaki please click here

Ray White is pleased to confirm the re-commitment of Joe and Diane Voordouw with their business at Te Atatu.  The partnership between the Voordouw’s and Ray White is now in its 11^th year.  Initially when they purchased the business it was as part of a complete re-structure of the West Auckland business for the Ray White Group.  During the past 10 years the office at Te Atatu has steadily grown its market share to be considered a market leader.  Diane Voordouw commented that when they made the move to Ray White their ability to attract sales staff increased significantly and in 2005 “it gave us the confidence to move to new premises in Te Atatu Peninsula.  In addition to this we have also built a strong rent roll which has become an important part of the services that we offer.”  

The Te Atatu office ranks in the top 20 businesses for the Group in New Zealand and has a market share of 23% within their trade area.  Carey Smith made comment “The Te Atatu business has continued to develop its market share of sales through continued innovation and embracing Ray White marketing strategies. The West Auckland area has seen substantive growth for the group and Joe and Diane Voordouw have been an integral part of that growth over the past decade.” 

The Ray White Te Atatu office is located on Rhone Avenue in Te Atatu.

The Ray White Group in New Zealand is proud to announce our 2010 marketing and promotion campaign.  The campaign is designed to give all Ray White clients, with the assistance of their local Ray White Real Estate Office, the ability to market their property and to increase profile, presentation and buyer response within a targeted period with upgraded promotion and also subsidised rates. 

2010 so far has shown properties that are well marketed through controlled concepts, both online and through media, have very good buyer response.  This campaign, through national and local media together with online marketing and property promotion, is designed to maximise buyer response to each and every property that Ray White is currently marketing as well as for those clients who are considering listing their property with Ray White. 

The campaign will run during September and each Ray White licensee salesperson has information on the campaign. We believe supporting our clients with increased buyer response will inevitably lead to more success for property sales on behalf of Ray White clients. 

For further information please contact anyone of our 134 Ray White offices, who will provide information on our 2010 marketing and promotion campaign.

Ray White Herald on Sunday Lift out

The Ray White  Group is pleased to present, in conjunction with APN, our 40 page property lift-out that will be appearing in the Herald on Sunday this weekend 1st August 2010. This is the seventh of our feature lift-outs and has 108 properties displayed on behalf of our vendor clients throughout New Zealand.

Alongside the lift-out we present the Ray White e-book link which is available for our agency business and their clients to distribute through to databases, family and friends. Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases.

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 352,000. We welcome all enquiries to be part of these outstanding marketing opportunities.

The Ray White Group is pleased to be able to offer real time market information for all market areas across New Zealand.

This report shows area turnover, price bands, days on market, and sale price average mediums until the end of June 2010.

If you wish to see a sample report of the Remuera and surrounding areas please click here - this report is 3MB.

If you wish to receive a report via email please enquire here swatson@raywhite.com with your email address and the suburbs you wish to receive the report on.