Archive for the ‘marketing’ Category

Ray White Raglan have successfully completed the highest priced property sale in the area on Wainui Road, Raglan over looking Manu Bay for a price of $1.8 mil. With stunning Ocean views the property was described as anexceptional and superbly crafted designer home with six bedrooms and three living areas situated on 873m² of prime real estate with stunning views.

The property was marketed by Dave and Julie Hanna for Auction with an extensive marketing program which included the Waikato Times, premium placement on trademe, local radio advertising and an e-brochure distributed to 850 clients on the office database. Dave Hanna described the sale as being special, he said that in marketing the property there was a lot of interest but given the price indications and the level of interest, finding the actual premium buyer came down to the Auction process and the focused marketing. Given that it was a record sale price in Raglan in today’s environment it made the sale even more important and shows the confidence that Raglan continues to attract from buyers.

The vendor of the property, said it was a fantastic result, they were pleased to be able to get a sale after having the property on the market with several agents previously. They went on to complement the Ray White Raglan team, for their unassuming determination and their ability to negotiate the highest price for us. Ray White Raglan is the market leader in the area, with a market share now of just over 60% the office has already marketed 28 Auctions so far this year, and have a high success rate.

For further information regarding thi8s sale please contact Dave Hanna at Raglan Real Estate Ltd, on 09 825 8669.

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The Ray White Ponsonby office through agent Jan George and Aaron Haabjoern, recently completed a sale at 23 Cowan Street, Ponsonby which resulted in a record sale price in excess of $2.3 mil. The property was market by Auction and is a 19th century traditional villa with 21st century architecture designed by local architect Ken Crosson and sat on a section size of 758m². The property features five bedrooms with two bathrooms and a four car garage. The property included a generous area for entertainment, and came complete with a pool and separate spa.

In being marketed by Auction the property was feature displayed in the New Zealand herald, together with internet marketing on trademe and realestate.co.nz. The home was viewed by 230 groups over a 3 week marketing campaign. The Auction night saw 8 registered bidders with 5 0f those bidders participating up to a bidding level of $2.3 mil.

Simon Damerell co-owner of Ray White Ponsonby said that the sale reflected the continuing desire for people to live in the Ponsonby area in a quality home. We have strived over a long period of time to ensure the success of our Auction programmes and with our complete focus on our team getting more for vendors, this is a result of that team effort.

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The first quarter reflected this confidence with 14,500 sales.  Our group market share hit a new high and this set a platform for what we felt was going to be a year that saw the industry return to better times.  In April the Government started to mute on the basis of changes to LAQCs and also personal taxation advantages.  Their dissertation behind this was to make property less friendly and steer people towards personal saving with the benefit of tax deductions and a higher awareness of Kiwi Saver. In the midst of all this came two interest rate increases.  These were minor but enough to move property into an unfriendly position and to again be questioned as to its value from an investor point of view. 

The second quarter plummeted. Sales were almost 30% down on the previous year and close to mirroring the numbers of 2008.  Our group was acclimatised to these conditions, but you got the feeling this was going to set in for some period of time.  In June we had our third interest rate rise which was enough to send the signal to the market that property sales were going to go into hibernation.  Most in the industry understand that to have buyers you need to have sellers.  Sellers come to the market when there is confidence that they can market their property to receive a satisfactory return on the price that they may have originally paid.   The lack of confidence from sellers then began to domino towards the buying market. 

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Ray White City Apartments are considered the leaders in apartment selling through the Auckland CBD area.  As part of their sales strategy they have a high success with auction marketing and this is shown in their recent clearance figures, which have been in excess of 70% during the past quarter.

Damien Piggin and Daniel Horrobin, who work together as a partnership, have shown how the combination of marketing and auctions come together in subdued market conditions to give vendors, in most cases, a better than expected sales result.

Co-business owner Phil Horrobin said “The concept of marketing auctions does require a balance of print media and online marketing and this in many cases requires the vendors to consider a programme which will allow their property to be seen across a broad audience. The City apartment market is consistently active with buyers; however given the amount of stock that is available we request vendors consider taking their property to the next level of marketing with our company, who have a proven success rate with auction marketing.”  He went on to say “This is proven with two of their Elite salespeople Damien Piggin and Daniel Horrobin, who work in a very successful partnership, and have consistently shown the value of marketing through their high success rates.”

Ray White City Apartments have the highest level of marketing each weekend in the New Zealand Herald and also dominate the Trade Me feature market to ensure vendors not only get the best value from their marketing but also have a broad range offering in the online and print media areas.

The Ray White Group in New Zealand is pleased to recognise the recent award given to Corinna Mansell at the annual Ray White franchisors Crow’s Nest conference.

The Challenge Cup was won by Corinna Mansell, the New Zealand Business Performance Manager.  The Cup recognises dedication to salespeople and sales teams.  Corinna is a previous multi franchise owner for the Ray White Group in the Coromandel region.

In receiving the award Corinna recognised the corporate team in New Zealand and also noted the support that she receives from the entire network.  She said that we have just over 1,350 salespeople and ensuring that each of their needs, from new salespeople through to our most experienced Elite members, is met is a goal of hers and the business development team.  She went on to say that during the past 12 months the structure and process within the performance team has seen an increase in market share and that ultimately positions the Ray White Group in New Zealand as a clear challenger for market leadership.  Corinna has been part of the New Zealand corporate team for the past five years.

To see Corinna’s profile please click here

The Ray White Group in NSW through NSW Chief Auctioneer Sam Kelso and Chief Executive Officer Stephen Nell are proud to announce the first ever property auction that will be undertaken at the Sydney Opera House on 8 November 2010.

The auction will be simulcast through raywhite.com, with 11 of the finest properties on the East Coast of Australia to be put under the hammer at the iconic Sydney Opera House.

An auction of this calibre has never been seen before in Australia and the Ray White Group, who is the market leaders throughout

Australia, is pleased to be offering this portfolio to the market. In combination with online media the Group presented a 16 page broadsheet lift-out in the Australian which is also recognised widely as the number one media source throughout Australia.

The feature saw each property displayed on a full page with a dedicated website being www.rwla.com.au.  To see the writings by Stephen Nell introducing the lift-out please click here.

Through the NZ Herald Property Report the Ray White Group is pleased to be able to offer real time market information for all market areas across New Zealand.

This report shows area turnover, price bands, days on market, and sale price average mediums until the end of July 2010.

If you wish to receive a report via email please enquire here swatson@raywhite.com with your email address and the suburbs you wish to receive the report on.

The report will be sent to email address within 60 minutes during business hours.

Just over a year ago D&D Realties Limited became a member of Ray White.  During that time the office has grown its market share through providing the highest level of service into the marketplace.  Jackie Rooney, a strong believer in technology which enables property in Opotiki to be exposed to a broader audience, has recently developed a local e-book which is available for their client database and also for distribution through social media. 

In talking with Jackie Rooney, the owner of Ray White Opotiki, said “It is difficult on occasions to broaden the marketing platform of property in Opotiki but with the support of Ray White through Trade Me Property, our own local website, social media and our e-book, it gives us wide distribution that is not matched by any other company.”  Jackie went on to say that the team are utilising the technology and print media of Ray White with the latest Herald on Sunday lift-out having a good response. After 10 years in the business, Jackie said that integrity and excellent customer service is what they offer and this gives outstanding results when combined with Ray White marketing. 

To see a copy of the latest Ray White Opotiki e-book please click here.

Ray White is pleased to announce that they have further strengthened their business performance team with the appointment of Rex Bignell. 

Rex commenced in the industry at the age of 17. After a short qualifying period, he quickly moved to being a good performing salesperson and during the past years has worked alongside his father Geoff in their real estate agency situated in Maraetai Beach, Auckland.

Rex’s appointment brings the Ray White business performance team to five.  Corinna Mansell, NZ Business Performance Manager, said “Rex’s appointment was important given the growth that our company has achieved, with 14 new offices joining so far this year.  The growth in market share, particularly in Auckland, has required us to provide more skills to continue to ensure that we continue to gain market share going forward.”  

To read Rex Bignell’s profile please click here.

The Ray White Group are proud founding members of  Trade Me Property and since 2005 has provided all of their vendors with an online listing on Trade Me Property as an essential part to the Ray White  marketing mix. 

In the latest survey by Nielsen Net Ratings Online, July 2010 shows that Trade Me Property had more than 10 times the total viewing time of any other of the websites ranked; with its nearest competitor being realestate.co.nz. and 40 times more than the next property website.

To see the graph showing the July viewing time on property websites please click here.

Carey Smith, Chief Executive of the Ray White Group in New Zealand, said that since joining Trade Me Property in 2005 it has provided Ray White vendors with a distinct advantage over many of the other real estate companies who do not give their vendors a choice in regards to the websites in which they appear.  “Each of our vendors are offered a Trade Me Property listing as part of the Ray White marketing advantage and not only does this increase buyer response, but also ensures that each individual property listed by Ray White has the greatest exposure online.” 

Ray White is the number one real estate company on Trade Me Property with just over 13,000 properties currently displayed.