Archive for the ‘Media’ Category

During the recent National Statement the Ray White Whangamata team ensured their profile through APN Coastal with a combined total of 16 pages which dominated their media during both weeks of the campaign. In addition to this, the Whangamata team also undertook a campaign to increase their web profile through Trade Me and had the first page of searches feature Ray White property in Whangamata.

Steve and Trish Morrison have owned the office for over five years and have been very particular in respect of their local community and the support that they have offered to projects, both locally and through the Coromandel. Trish Morrison was one of the first Ray White members to produce a localised listing kit built on the Ray White platform but based on local lifestyle photography from Whangamata and the local region.

As an extension of this, Steve Morrison said they had been thinking about branding a Ray White car in a similar format. The car, to everyone’s surprise, is a standout feature in the streets of Whangamata and Whitianga and is certainly well known throughout the towns. The car features a complete wrap of a Whangamata beach scene together with local housing. Steve said “The car with the Ray White surfboard was increasingly well known and it has been a high profile mobile billboard that we get many positive comments on.”

Blue Water Real Estate has offices in Whangamata and Whitianga and their properties can be viewed at www.rwwhangamata.co.nz and www.rwwhitianga.co.nz.

.

In 1997 Ray White New Zealand Chief Executive, Carey Smith, introduced the CEO Cup which is awarded each year to a member who has made a significant contribution to Ray White New Zealand and allowed the company to make definitive progress in line with the values that are shared by the members.

Throughout the last 15 years’ the CEO Cup winners have joined together on an annual basis and the group has now grown to be significant and today they joined together at the French Cafe in Symonds Street. Last year’s winner was the Canterbury zone and they were represented today by zone chairperson Brendan Shefford. Each year we talk about the previous year’s winner and this year it centred on the rebuild and confidence that our Canterbury members have and the success that they have achieved in repositioning their business over the last two year period.

Chairman of the Ray White Group, Brian White, also joined Carey Smith in hosting this year’s lunch. Brian made comment about the success of the New Zealand Group and how that each of the CEO Cup recipients has made our group a better environment for our members to succeed in. He said that “Each of the CEO Cup recipients has defined the journey of our New Zealand group towards leadership.”

Carey Smith said during his speech that the Group is well positioned and this is largely due to the success of the leaders that are represented at the CEO Cup Lunch. He went on to say that the Group’s market share has grown continuously over the last 20 years to be at its highest level ever and also during that period the company has experienced exponential growth which is matched by the success of each of the business owners and members in the Group.

.

The Ray White Group will join together on 14th March at the Rendezvous Hotel for a National Conference Day which will be headlined by Theresa Gattung, who is a high profile New Zealand business person with a professional background spanning financial services, telecommunications and agriculture.

Mike McRoberts will also present at the national conference day. Mike has had a career spanning more than 25 years in the media industry and is best known for reporting from some of the world’s most dangerous places and also his reporting on some of the high profile events across the world. In 2001 Mike moved to TV3 where he now reports and anchors their flagship 6o’clock news and current affairs show 60 Minutes.

Dion Nash, who is best known as one of New Zealand’s cricketing greats, is also part of the programme. Dion has a diverse background in business including his former roles at 42 Below in which he was Global Marketing Director. In more recent times Dion has launched his own cosmetic range known as Triumph and Disaster.

Mark McLeod who is the CEO for Ray White Growth has had a strong influence with our New Zealand business owners through his mentoring programme. Mark will share real estate trends and global insights to assist attendees to continue to grow their point of difference in the marketplace. Mark has spoken at many high profile real estate events including AREC and NAR.

The conference day also has an extensive trade and supplier display in which 25 of our partner businesses will have available to attendees their latest product and designs for both individuals and offices. Also during the afternoon of the national day conference the finals of the Auctioneering Championships will be held and will be awarded at the National Awards Evening to be held at SkyCity on the night of 14th March.

.

The Ray White Group has brought together substansive marketing incentives for vendors who are considering marketing their property during the two week period commencing the 15th of Sepetember 2012. Our principal partners include the New Zealand Herald, Property Press, Suburban News, APN Regional, Fairfax Regional, Trade Me Property and ABC Signs.

Ray White members have full details on the upgrade incentives available to our vendors who are currently on the market or considering putting their property on the market. These incentives will create a higher awareness to the currently active buyer pool for each particular area.

The Ray White Group is proud to continue, with its media partners, offering marketing value. We believe the success of a property sale is not only held in the hands of the licensee salesperson and agency, but also through the quality of print media and online marketing.

The New Zealand Herald has a broad readership and in the 15th September publication Ray White will display property from the front position.

The Christchurch Press is considered the leading publication in the South Island and all Ray White members throughout the South Island have details on exclusive upgrades available within this publication from the 15th September .

The Property Press has 19 publications throughout New Zealand and presents property at a local community level. Property Press upgrades will be available exclusively to Ray White clients from the week beginning 17th of September 2012.

APN Regional has given our offices that support their publications the opportunity to be involved in our National Statement with a commencement date of the 17th of September 2012.

Suburban News is also part of the media group providing upgrade marketing through their Western Homes, Southern Homes, North Shore Homes and Outlook publications. The Far North Real Estate guide is also involved in our marketing programme.

For further information on the Ray White National Marketing Statement please contact your local Ray White office.

The Ray White Group in New Zealand has continued to grow the network, which now stands at 133 offices and just over 1,900 team members. The Group this year is on target for a record turnover which is estimated to be in excess of $5.5 billion.

This year the Group has welcomed 10 new offices and has maintained a new office every 10 working days during the past two years. The Group will welcome a further four new offices over the next month.

As part of our online profile, Ray White produced our first Did You Know video in 2011. This was utilised throughout the Group and also placed on U-Tube and during the past two years received a high viewing rate. We are pleased to release our 2012/13 version of the Did You Know video clip. It adds in statistical information and updates key performance indicators for our group. One of the opening slides shows our New Zealand strategy and our values as a company.

On behalf of our members, we are proud to release our 2012/13 Did you know Video presentation.

.

Ray White New Zealand is proud to present our digital marketing packages which have been released to our network specifically to target online buyers on websites throughout the world. In addition, Ray White has added in Google search and the display campaigns allow our clients to showcase and promote their property directly to specified target segments on each website within the campaign.

It effectively enables our clients to reach a whole new world of buyers beyond current traditional online and media promotions. Ray White creates the ad and in partnership with realestate.co.nz, Trade Me Property and raywhite.com, properties are then enabled into National, South East Asia or International packages which on average can expect for the international package in excess of 2 million international impressions.

The Ray White international digital package houses nine countries and over 100 premium online sites, including Ebay, Yahoo, Forbes, American Express, Realtor, Sydney Morning Herald, BBC and Right Move.

We have a complete question and answer section in our digital marketing packages which are now available through each Ray White office throughout New Zealand.

.

The Ray White offices in Papamoa and Mt Maunganui launched a promotional campaign known as ‘The Event’ in late March.

The promotion provides an opportunity for vendors to showcase their properties through print media, digital media and radio in the lead up to an auction event being held on 27th April at Classic Flyers. A strong response from vendors and buyers has endorsed this campaign and will see a total of 24 properties going to auction on the 27th. The auction will be held in three ‘lots’ with 12 properties per lot. The first 12 properties will go to auction commencing midday, with the day expected to conclude at approximately 5pm.

Greg Purcell, business owner of Ray White Papamoa and Mt Maunganui, said that the public is now more educated in the real estate process and as a consequence vendors have seized the opportunity to participate in this unique marketing promotion and are seeing higher levels of interest as a result of the increased exposure. “We wanted to give vendors something special. In doing that, we have had a special response – visitor numbers are up and vendors are happy.”

The Ray White Group, in partnership with the New Zealand Herald, Property Press, Suburban News, Outlook and Far North Real Estate, have brought together substantive marketing incentives for vendors who are considering marketing their property during the two week period commencing 10th March 2012.

Each of our members in areas where each of our media partners have publications will have information on the upgrade incentives for vendors who are currently on the market or considering. These incentives will create a higher awareness to the currently active buyer pool for that particular area.

The Ray White Group in Auckland comprises 50 offices with just over 900 sales members. Last night awards were held for the Auckland region, which is identified in two zones being the City-Side and North Shore. Also during the evening the new Elite and Premier members were recognised for their outstanding sales results for the calendar year to date.

Graeme Fraser, Auckland Business Performance Manager, presented the City-Side zone awards. In his address he made comment about the growth of the Group on the city side, particularly the top offices which include City Apartments, Ponsonby, Remuera, Royal Oak and Central Auckland Commercial. These businesses have lifted their market share consistently during the year, with the top business on the city-side, being City Apartments, having a market share in excess of 40% for the first time ever. He also recognised Bruce Whillans from Central Auckland Commercial as being the number one salesperson for sales turnover; Marie Raos from Howick as the leading salesperson for business growth; and Damian Piggin and Daniel Horrobin from City Apartments for auction marketing.

Carey Smith presenting Lesley Hawes NZ 2012 Elite Member

Corinna Mansell, National Business Performance Manager, presented the North Shore awards. The top business in the categories of sales turnover and business growth was Pinehill; Whangaparaoa were the leading marketing office.  Individually Darryn Laskey was recognised as the top salesperson for property sales and he was also recognised as number one in business growth.

Carey Smith, Chief Executive of Ray White New Zealand, in his address spoke about the relevance of individual licensee salespeople. “There is a strong belief within the Ray White Group that the salesperson is the one who becomes the choice of the vendor.”  He said that the Group is ensuring our salespeople are well profiled, have outstanding marketing material and also have industry leading technology.

.

Each year the Ray White Group provide exclusively to our vendors marketing opportunities through our key partners the New Zealand Herald, Property Press, Suburban and Outlook.  These media partners, in conjunction with Ray White through our individual sales members offer a range of incentives for all vendors who are currently listed or who are considering listing with a Ray White Group member.

These marketing incentives are in place over the first two weeks of November and are available for any individual property that is promoted through a Ray White  media partner.

For further information please contact any individual Ray White salesperson, who will provide full details of the marketing incentives available.

.