Archive for the ‘Ray White International’ Category

Ray White Group wins EY inaugural Family Business Award 2015

EY Entrepreneur Of The Year Awards

L-R: 2007 Australian Entrepreneur Of The Year winner, from, Greg Roebuck; Matt White; Ben White; Paul White; Brian White; past EY Entrepreneur Of The Year Champion and Global Judge, from Competitive Foods, Jack Cowin; Sam White; Dan White.


The Ray White Group has been named as Australia’s inaugural winner of the Family Business Award at the 2015 EY Entrepreneur Of The Year Awards, held at The Star, Sydney on Thursday 15 October.

The Family Business Award is not new to EY internationally, with the award handed out in over 20 countries in 2014. The award recognises family businesses that have successfully managed to grow and transition the business through multiple generations.

This year, the Family Business Award was introduced in Australia at the annual EY national finals in Sydney on Thursday 15 October. Brian White, joint-Chairman representing the Ray White Group will now sit in the company of members of family businesses across the globe.

The EY Entrepreneur Of The Year program is considered the world’s most prestigious business award and is held in more than 145 cities and over 60 countries worldwide.

In selecting the recipient of this award, EY gathered information on all the large family businesses in Australia which are in the third or later generation of ownership.

“The wonderful thing about this award is the recognition that across Australia, what we have done over four generations has been something worthy of acknowledgment,” said Brian.

“This award has been in existence in Europe for some years, where family businesses have been in operation for generations.”

Tony Johnson, EY Oceania Managing Partner and CEO said family businesses face unique challenges.

“The White family has navigated these challenges with great success for three generations. Ray White Group is a testament to the economic and social value that entrepreneurial families contribute,” he said.

For Ray White, the award means more than just acknowledging the White family.

“EY’s recognition that we have really attempted to preserve family values through succeeding across generations is fantastic for our company,” said Brian White.

“Our company is a collection of families, and together we represent family values – which was critical in the assessment of the inaugural winner.”

“It is a thrill to hear stories from people joining our company that one of the reasons they chose to join Ray White is the fact that we are a strong family owned and led company. One of the joys is seeing families have their own succession – businesses started by couples are now in some cases being taken over by their children. This is reality, and we are determined that it continues.”

With winners around the globe, including Europe, the United States, the Middle East and Asia, The Family Award has seen winners from some of the world’s biggest companies including Bibby Line Group, LEGO, Faber-Castell, Sattler and Messer Group.

Video: Watch Brian’s acceptance speech

Video: See what this award means to Ray White

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Ray White New Zealand Members Acknowledged at International Awards

Rem-AwardsThe Ray White Connect Conference took place recently on the Gold Coast. 2,000 members of the Ray White Group (including Ray White, Loan Market, Concierge, White & Partners and Living Here) gathered on the Gold Coast for what was the most ambitious event in the Groups history.

For the first time, Ray White Remuera in New Zealand has claimed the top spot as the top performing office internationally within the Ray White Group based on settled commission, at the Ray White Connect Conference International awards night on Monday 3 August.

It is the first time a New Zealand office has taken the top spot, which has been dominated by Australian businesses since the inception of the International Awards over 20 years ago.

Ray White joint-Chairman Brian White was proud to see the top position go to Remuera.

“It’s encouraging to see Ray White Remuera thrive in the New Zealand market, where the Ray White brand has enjoyed strong success in its 21 year history. To achieve such a high accolade within the group speaks volumes for Megan Jaffe and her team,” he said.

The evening also saw the Remuera office also win an accolade for achieving one of the highest Net Promoter Scores within the group internationally.

Ray White New Zealand CEO Carey Smith said the international award received by Megan and her team is a direct reflection of the growth in market share and her dedication to customer focus.

In receiving the award Megan Jaffe acknowledged the support of her team and the way in which the business has been able to develop on the platform of the client’s interest at heart.

Megan said that while the business continues to evolve ensuring that customer satisfaction is a key outcome for the business will ensure the value for all stakeholders.

See the full list of New Zealand winners below.

Ray White International Awards

Top 10 International Offices

Number 1 Office – Remuera

Number 4 Office – City Apartments

Number 7 Office – Ponsonby

Top 10 Selling Principals

Number 2 – Rohan Thompson (Royal Oak)

Number 3 – Heather Walton (Epsom)

Top 10 Sales Performers

Number 4 – Marie Raos (Howick)

Top 10 Customer Satisfaction – Offices

Number 5 Office – Ponsonby

Number 8 Office = Ellerslie

Number 8 Office = Remuera

Number 10 Office – Metro

Top 10 Customer Satisfaction – Individuals

Number 1 – Rebecca Toone (Metro)

Number 6 – Ruth Hawes (Kingsland)

Number 8 – Nicola Chambers (Motueka)

Number 9 – Richard Withy (Metro)

Number 10 – Angela Saunders (Ponsonby)

Ray White Rising Star

Jared HardsMangere Bridge

Garry SinghManurewa

Loan Market Businesses

Number 1 – Bruce Patten Group

Number 4 – Scott Charlesworth & Stuart Matheson Group

Loan Market Rising Star

Simon Maule

Loan Market Broker of the Year

Number 4 – Bruce Patten

Number 5 – Irene Zheng

Number 9 – Robyn Ashkettle

Insurance Market NZ Advisor of the Year

John Schell

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Happy Chinese New Year for 2015

The Ray White Group wish the Chinese community and members a Happy Chinese New Year for 2015.

2015 is defined as the Year of the Goat (or Sheep). In Chinese terms the symbol for the Year of the Goat reflects three Goats and the meaning of the year provides for peace, harmony and good fortune.

Ray White in New Zealand has good representation of Chinese members, with over 140 in the area of sales, property management and administration. The Ray White Group has developed partnerships with and to ensure New Zealand property is widely marketed across China. Ray White members also have access to the Ray White China Desk in Sydney and the newly formed Ray White office located in Beijing. Ray White New Zealand has a number of documents translated into Mandarin.

With the continued globalisation of property, New Zealand remains high on the list for Chinese consideration as a good investment linked with security and continued capital growth.

Ray White New Zealand Chief Executive, Carey Smith, said “The Chinese New Year is an important time for our Asian members to celebrate and Ray White New Zealand wishes everyone within the Chinese community a very happy new year.”

Please see below video message from Carey Smith, Ray White New Zealand Chief Executive.

YouTube Preview Image

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Ray White Browns Bay put properties on international stage at Chinese property expo


Ray White Browns Bay put New Zealand properties in the spotlight at the 5th Guangzhou International Quality Lifestyle & Property Expo held in China last week.

The Guangzhou International Quality Lifestyle & Property Expo (QLP 2014), is South China’s largest and most prestigious overseas property and investment fair showcasing projects from around the world – including the United States, Canada, United Kingdom, Australia, Singapore – and more than 30 other countries. Organized by Mainland Corporation Pte Ltd the event was held at the Poly World Trade Expo Centre over three days. Two Ray White Browns Bay team members flew over to the event and had two local Ray White salespeople also join them at the expo.  With a prime corner site, set next to the main stage, the team capitalised on the opportunities this presented them – making many good contacts from the event.

“Chinese interest in New Zealand property is strong”  says Yin Xiaoxu, Director of Ray White Browns Bay “we chose to attend the expo to get first hand information about this emerging market, and are really pleased with the results.”

Guangzhou is the capital and largest city of Guangdong province in South China. Located on the Pearl River, about 120 km north-northwest of Hong Kong and north-northeast of Macau, Guangzhou is a key national transportation hub and trading port.  Marketed as the the ideal platform to explore the cosmopolitan lifestyle and to meet real estate experts the Guangzhou International Quality Lifestyle & Property Expo’s primary aim is to link China’s emerging rich to overseas lifestyle and investment opportunities.  The event showcases international lifestyles and promotes not only properties but also provides information on areas of  immigration, study, financial matters, and business and professional expansion – as well as providing information for businesses wishing to expand into China.

“China is New Zealand’s largest source of offshore property buyers, with 25 per cent of all offshore sales.  We are proud of the work Ray White Browns Bay have put in to profiling Auckland’s North Shore, and indeed New Zealand, at this event – having recognised the importance of this ever growing market.” says Carey Smith, CEO of Ray White New Zealand.

In September this year Ray White partnered with – the No.1 Chinese International property portal. Ray White now markets all residential, commercial and rural real estate listings on the website. – Read more about Ray White’s partnership with Juwai here.


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Ray White partners with number one Chinese property portal Juwai


The Ray White Group announced earlier this month that it has signed a strategic partnership agreement to market all of its residential, commercial and rural real estate listings in New Zealand, Australia and Indonesia in the Chinese language exclusively on, the No. 1 Chinese international property portal.

This is a significant strengthening of the existing ties between Ray White and Besides tying Ray White exclusively to, it provides every Ray White office with extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing, professional translation and Chinese-language brochures, websites and mobile websites. now has Chinese-language marketing partnerships with each of the four largest real estate networks in Australia and New Zealand to be the exclusive portal marketing their listings in Chinese – Ray White having the largest network of offices across the region.

Carey Smith, CEO of Ray White New Zealand, says this agreement makes an exclusive Chinese partner, and will lead to new transactions and better outcomes in Ray White offices across the country.  “China is New Zealand’s largest source of offshore property buyers, with 25 per cent of all offshore sales… We will channel all of our China marketing efforts through, because it is the leader in audience, product and results” he said.

With 1.5 million users, has the biggest audience and has been the market leader in online real estate since 2010. Baidu, China’s online search giant, gives a page rank of four, but gives and soufun’s international property website together a combined page rank of only two.

“Vendors now know that, when they work with Ray White, their property is marketed on the leading website in China, so that no stone is left unturned in getting the best possible price” Mr Smith explains.

Andrew Taylor, co-CEO of, said: “This is another example of Ray White’s innovative leadership in the real estate industry.  While the majority of our consumers are in China, we are also the preferred Chinese site for Chinese speakers residing in New Zealand.”

Over the past year, New Zealand moved up the ranks with Chinese buyers, from their 10th most popular country to their fifth most popular. That’s the biggest improvement of any of the top 10 countries. “We see sustained and growing interest in New Zealand by Chinese buyers. Queenstown is one of the top three destinations for Chinese property enquiries in the country” says Mr Taylor.

The Ray White network’s listings went live on as of 1 September 2014. In addition to the basic listing package, provides every Ray White office with extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing, professional translation and Chinese-language brochures, websites and mobile websites.

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Chinese interest in NZ property ‘unprecedented’

ChinaNew Zealand has only seen the “tip of the iceberg” of wealthy Chinese wanting to buy houses, commercial buildings and land in Auckland, a real estate agency says.

Ray White Real Estate’s commercial arm says in the last year, more than half its Auckland business has come from high net-worth resident and non-resident Chinese and Chinese investment companies, who bought 15 properties worth $249m.

In the previous year, only 22 per cent of the agency’s business was from offshore, and none of the buyers were from China.

Ray White Auckland City Commercial’s managing director Bruce Whillans said commercial property sales by his agency had more than doubled to $300 million in the first quarter of this year.

Sixty-four per cent of the sales were to resident Chinese or new entrant Chinese companies, ”reflecting the huge capital inflow from this region.’’

It was so strong that the agency had appointed an Asian desk headed by a Mandarin and Cantonese-speaking architect who could help Asian land developers interested in New Zealand.

Ray White analyst Brendan Keenan said the scale and speed of Chinese capital flowing into the New Zealand commercial property market was “unprecedented”.

Commercially, Chinese investors were most interested in land, either for development or landbanking, Auckland office buildings and landmark CBD sites.

It was ‘’largely an Auckland phenomenon’’ because Auckland was perceived to be the biggest centre of economic growth and also where most Chinese lawyers and professionals were based.

Keenan said New Zealand had always been well regarded by the Chinese as an immigration destination alongside Canada, Australia, England, Singapore and the United States.

But several new factors were now fueling that trend, including China’s slowing economy, the prospect of a property bubble, liberalisation of its foreign investment rules and a growing resentment of its elite.

The Chinese liked New Zealand’s education and environment, its relatively cheap property market, and were facing toughening immigration rules in other Western countries.

The UK and US were not easy destinations, and Canada had recently rescinded a decision to grant permanent residency to wealthy foreigners individuals who lent the Canadian goverment C$800,000 for five years.

In April, Keenan said, the South China Morning Post labelled New Zealand the “next Canada,” because of its policy of allowing those who NZ$10 million over a three- year period to gain residency.

Another category grants residency for those who speak English and invest NZ$1.5 million over four years.

‘’With much of the western world closing its doors or making it harder to immigrate, New Zealand is quickly becoming a preferred destination for China’s wealthy, and we believe that we have only just begun to experience the tip of this very large iceberg.’’

Keenan said there were parallels to the ‘’Australian asset grab’’ in the early 2000s and the south-east Asian investment boom of the 1990s, in the sense that they were not driven purely by financial decision making.

The current influx of Chinese investment underpinning Auckland’s property market was also not purely driven by finances but it was driving up prices on selected assets.

‘’Where previously there has been a collective industry notion of what an asset should be worth, these new entrants are blowing the traditional thinking on value out of the water and setting new pricing benchmarks.’’

High profile purchases by Chinese investors include a prime but long-vacant site in Auckland’s Albert St for a 53-storey tower building by New Development Group, backed by Chinese magnate Furu Ding.

A half stake in twin tower buildings at 205 Queen St were recently sold to an Australian company which Keenan says has Chinese backers.

Chinese developer Fu Wah Group has partnered with the Auckland Council to build a 200-room hotel at Auckland’s Wynyard Quarter, although it will not own the land.

Not all the fresh interest in Auckland’s commercial property market is from China. Real estate agents have noted increasing enquiry from Singapore and from Australians looking to place capital here, despite the strong Kiwi dollar.

‘’With the growth of business confidence in New Zealand being well reported over their side of the Tasman, it would appear that Australia is no longer ‘the lucky country,’’ said Whillans.


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Ray White takes customer satisfaction to the world stage

customerIn an era where purchasing decisions are empowered by the information available at your customer’s fingertips, we believe that leading the way in great customer service is vital to our business.

Our commitment to knowing our customers, understanding why they choose Ray White over our competitors and how we sustain, build and promote that relationship has seen our driving force in customer satisfaction, Shelley McDowell from our Ray White marketing team, invited to present recently at the 2014 New Zealand Customer Conference.

The conference showcased 25 unique perspectives on customer service innovation and is the ultimate presentation of customer-centricity in action. “Shelley’s invitation is testament to Ray White’s focus on and progress in customer satisfaction.” says Carey Smith, Chief Executive Officer of Ray White New Zealand.

At the conference, Shelley presented and discussed a range of topics from how Ray White have established a real-time customer experience program, the challenges of changing an industry wide view of the customer experience, and switching from a reactive to a proactive customer relationship driver. Shelley went on to talk about the collective strength and benefits of building momentum through internal culture changes and how Ray White have gained, and retained, a world class Net Promoter Score (NPS).

The Net Promoter Score (NPS) is an international customer service monitoring tool, and  is calculated as: the percentage of Promoters minus the percentage of Detractors.  Customers respond to the simple question: ‘How likely are you to recommend your Ray White Agent to your family and friends?’ on a 0 to 10 rating scale and results are categorised as follows: Promoters 9 and 10 score; Passives 7 and 8 score; Detractors – 0 to 6 score.   Our customers are contacted electronically after an unconditional sale inviting them to take part in the survey. Through a series of structured metrics the results are calculated and feedback is then made available to the team – enabling individuals and offices to not only assess their performances, but also identify opportunities for service improvements and growth in their business.  “This programme is part of our business growth strategy and our dedication to keeping the customer at the heart of everything we do. Through Harvard research and Bain & Co. Consultancy we know that business growth and profitability are closely linked to better customer service” says Shelley. 

The Ray White Customer Satisfaction Programme is a tool which will continue to drive our behaviour as the market leader in customer service. The programme collects customer feedback enabling us to capitalise on word of mouth as well as identify opportunities for service improvement and growth.  “Ray White have adopted, across our business, the Customer Satisfaction Program to drive our behaviours as the market leader in customer service” Carey Smith, CEO Ray White New Zealand states.    Informed by this data, the new financial year will see us improve our training and review systems, working on areas of improvement identified through the surveys to date, and of course launching more surveys to our customers.

Following on from our earlier blog post on our customer service satisfaction program – here are a few fast facts on our Ray White Customer Satisfaction Programme:

  • 32,000 surveys have been sent out internationally
  • 81% of survey respondents have been promoters (giving Ray White Agents a 9 out of 10 score)
  • Australia and New Zealand are currently showing a Net Promoter Score of 73


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Ray White Release Chinese Marketing Toolkit

ChinaThe Ray White Group in New Zealand has released a specialised Chinese Marketing Toolkit which is available for all members as part of the acknowledgement of the growing increase in Chinese buyers and sellers throughout New Zealand. The toolkit has contributions from the BNZ, Statistics New Zealand, and Brian White, the Chairman of the Ray White Group.

Within the Chinese Marketing Toolkit the BNZ survey suggests that Chinese buyers were the second largest group of overseas investors to New Zealand, accounting for 20% of growing sales registered to overseas buyers. Other media reports show that New Zealand is rapidly becoming one of the top destinations for Chinese people looking to buy properties overseas as quoted by Fairfax New Zealand News.

With the release of the Toolkit, Brian White, Chairman of the Ray White Group, said that Ray White is committed to the ‘Asia Century’ and recognises the importance of increasing integration between the economies of New Zealand and Asia.

The breakdown of the Chinese population in New Zealand shows that 61% live in Auckland and over 90% live in the major cities of New Zealand, including Auckland, Wellington, Christchurch, Dunedin and Hamilton. Chinese (including Yue Chinese and Mandarin) is now the third most spoken language in New Zealand.  Mandarin showed one of the biggest increases in New Zealand’s top 38 languages – growing to 52,263 residents speaking Mandarin Chinese at home (with an additional 44,625 peaking Yue Chinese followed by a further 42,753 peaking other Chinese dialects).  Other interesting facts include that 64% of Chinese who reside in New Zealand own their own property and that the average age of a Chinese person in New Zealand is 35.

Along with the release of the Chinese Marketing Toolkit, Ray White have also announced the multi-lingual desk team which is led by Sen Wang who co-ordinates the promotion between New Zealand and Asia together with the new Ray White Asian headquarters led by Marcus Ng with offices in Beijing, Hong Kong, Malaysia, South Korea and Singapore which will be opened later in 2014.

Ray White New Zealand are proud to have 138 Chinese members on staff – 133 of whom speak Mandarin.

For more information relating to the promotion and sale of New Zealand property to the Asian market please click here to contact Ray White New Zealand


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Property Managers Join Together

The Ray White Property Management conference was held this week at SkyCity Convention Centre with over 200 property managers from around New Zealand attending.

Zac Snelling, National Group Property Management Executive, co-ordinated the day of high profile speakers including Michelle Delaney and Gerri Keays from Ray White Australia. Jason Gunn presented as a keynote speaker together with other speakers including Annette Tan, Michael Abbott and Susan Ratana. Phil Thompson also presented a session to our members around handling conflict.


 Zac Snelling said that the event was a marvellous success. “The resources that the Ray White Group has now around property management extend to high level development training, skills based sessions and also necessary compliance along with conferences and group meetings such as these.” Zac went on to say “The continued growth in the group’s property management portfolio was a direct reflection of the confidence our members have in the area of property management.”

The presentations today further emphasise the skill that is required in the area of property management and the sessions, while being centered on property management also looked at the broader integration of agency between sales and property management as well as the cross pollination of databases with the associated offerings of the Ray White Group through the area of property management.

The day closed with the announcement of the Ray White Apmasphere strategic planning retreats which will focus on Hyper Growth in Agency, Machine-like Agency, Run Lean Type Agency and Other Priorities Type Agency.  These specialist programmes are designed to assist Ray White Group members build capacity in property management.

For further information on Ray White Property Management learning and development programmes please click here to contact Zac Snelling.


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Head of Ray White China Presents in Auckland

 MarcusNg Focus-on-Chona-Growth-for-Ray-White-2

Marcus Ng,  head of Ray White China, recently presented to Ray White Auckland business owners and sales members on the opportunity that is available through Ray White China. In his presentation Marcus talked about the commitment Ray White has to the Asian region, with offices in Malaysia, South Korea, Singapore and Hong Kong.

The new office in Beijing recognises the increasing importance of the integration between the Asian economies and New Zealand and Australia. Marcus will be connecting Chinese buyers to Ray White New Zealand businesses.

Ray White was the largest exhibitor at the renowned Beijing Property and Investment Exhibition held late last year. There were approximately 100,000 visitors and Ray White displayed several Auckland properties directly through the Expo and also on Chinese television.

China-Beijing-ExpoThe combined activity generated a large amount of enquiry and this has now moved to the next level, with Marcus Ng opening his office and Ray White having a multilingual China desk team led by Sen Wang who will be providing dedicated resources and services to add value to Chinese sellers and buyers and this will include translated marketing material, websites, compliance information and one-on-one multi-lingual services to assist in all property transactions.

During the presentation Marcus also released marketing packages, which include a broad range of Asian distribution points through web and media. This was accompanied by listing presentation material, a Chinese information fact sheet and the listings which are shortly to be released on

For further information regarding the Ray White China desk please click here to contact Sen Wang.


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