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The April results for the Ray White Group showed a strong lift on the previous month’s sales and were consistent with the sales numbers for the same period in 2010.  The key indicator of turnover was similar in the majority of the zones; with Auckland showing consistent trading as did the Central and Lower North Island.  The Upper South Island showed an increase of 12% on March, with the Lower South Island seeing the highest lift with a 40% increase.  The Canterbury region showed an increase on last month however is still 35% down on the previous 12 months.  The Canterbury marketplace is showing good steps to recovery.

While there has been an increase in sales, there has been a slight decrease in the overall new listings that have come onto the market which has in turn resulted in days on market decreasing and prices holding and increasing in most of the markets.

The top office for the Ray White Group was Ponsonby who completed just on $19 million in sales.  They recorded their highest success rate for auctions at just over 85% in the last 12 month period.  Ray White Queenstown also had a strong month with $16.5 million in sales.  Back in Auckland, Ray White Ellerslie completed $11 million in traded sales and listed 41 properties through their office.  Throughout provincial New Zealand; Papamoa achieved $7.3 million in traded sales; Ray White Hamilton $6.9 million, with excellent sales results also coming from Ray White Palmerston North in the Lower North Island and in the Upper South Island Ray White Stoke.  In Canterbury, Ray White Metro and Ray White Rolleston also recorded strong sales.  Overall the Group listed 1,400 controlled properties for the month; down 7% on the previous month.

The continuing record low interest rates and the increased confidence in the marketplace are expected to deliver higher sales results in May. It is believed that sellers should have increased confidence in listing their properties for sale given the current market conditions.

This month we welcome new offices in Napier, Swanson and the 16th of May, Manukau.

The recent activity in the real estate market throughout provincial areas has been subdued.  In many instances the sales numbers are less than 50% of what they were just two years ago.  This has brought changes that are continuing in the industry and it is those businesses which make decisions based on their future that will continue to grow and establish a market viable position.

In Putaruru the Ray White office has merged with the Waikato Real Estate office to make it the leading office in the Putaruru district.  The offices coming together combines the strengths of the businesses and brings together a number of significant salespeople which will grow the team in both the rural and residential sectors.  Jeff Green, General Manager for the Waikato Real Estate Group, said that “Merging the two businesses together and bringing the brands under Ray White allows us to establish a dominant position with market share in the Putaruru area.  Our leading rural salesperson, Don McKenzie, has a highly successful track record in Putaruru rural sales and with him joining the Ray White office it will strengthen the already existing rural sales team which is headed up by Phil Wickham.  The property management divisions will come together and this will give the office a portfolio of 135 properties which will be the leading property management business in the area.”

The Putaruru office is located on Tirau Street in Putaruru.  The office actively markets online and their listing portfolio can be seen at www.rwputaruru.co.nz

The first quarter reflected this confidence with 14,500 sales.  Our group market share hit a new high and this set a platform for what we felt was going to be a year that saw the industry return to better times.  In April the Government started to mute on the basis of changes to LAQCs and also personal taxation advantages.  Their dissertation behind this was to make property less friendly and steer people towards personal saving with the benefit of tax deductions and a higher awareness of Kiwi Saver. In the midst of all this came two interest rate increases.  These were minor but enough to move property into an unfriendly position and to again be questioned as to its value from an investor point of view. 

The second quarter plummeted. Sales were almost 30% down on the previous year and close to mirroring the numbers of 2008.  Our group was acclimatised to these conditions, but you got the feeling this was going to set in for some period of time.  In June we had our third interest rate rise which was enough to send the signal to the market that property sales were going to go into hibernation.  Most in the industry understand that to have buyers you need to have sellers.  Sellers come to the market when there is confidence that they can market their property to receive a satisfactory return on the price that they may have originally paid.   The lack of confidence from sellers then began to domino towards the buying market. 

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Ray White is pleased to announce the opening of Ray White Stonefields, the 16^th new office for the Group in 2010.  Hayden Broadbelt is the franchise owner of the new office situated in this high growth area of Auckland.  To see the full story on the opening of Ray White Stonefields, please click here.

The Ray White Group is pleased to acknowledge the renewal of the franchise agreement with Ted Ingram, the owner of Ray White Papakura.  The office first became a member of Ray White through the transition period of United Realty to Ray White in 1997. The business grew market share steadily and in November 2005 Ted Ingram, who was a member of the Harcourts Group, purchased the office and since that time the market share has grown consistently.

In re-committing to the Ray White Group, Ted Ingram said that his business being partnered with Ray White is a natural choice. He said “The focus on auctions, technology and growth is a continued part of our business model and with Ray White leading the field in these areas, our business remains strong.  The other area that we are developing is our property management and we wish to continue to grow this during 2011.”  Carey Smith, Chief Executive for the Group, made comment that “The Papakura office is one of our best in the country and is well led by business owner Ted Ingram.”  He went on to say that the growth plans Ted has for the office will see the business continue to be the market leader in the area.

The Papakura office has approximately 20 on staff, including sales, property management and administration.  Please see the website for the Ray White Papakura team.

Helene Brownlee, the Principal of Ray White Beach Haven, recently accepted the award as the top growth business on the North Shore for Ray White.  The growth award recognises a business that has increased its turnover on the same period in the previous year.  The award is a true measure of productivity and performance within the business given that it is measured on the same benchmark as the previous year.  The 2009 market was 21% better than the current market of 2010, which makes the award very poignant for these times.

In accepting the award Helene Brownlee recognised the team work within her office.  She said that Beach Haven provides a diversified market for buyers and is recognised for its value and proximity to the lower North Shore.  She went on to say “That team work is the biggest strength within her business and also the fact that she has been able to combine management with her own personal high level of sales.”

The Beach Haven office currently is number three in the growth award for Ray White New Zealand.

Carey Smith, Ray White Chief Executive said “It is a credit to the Beach Haven team, who have not only been recognised for their growth in 2010, but also the high level of market share the office continues to achieve.  It is a clear market leader in the Beach Haven area and the leadership shown by Helene Brownlee reflects the results that the office has achieved in 2010.”

The Ray White Group in New Zealand is pleased to recognise the recent award given to Corinna Mansell at the annual Ray White franchisors Crow’s Nest conference.

The Challenge Cup was won by Corinna Mansell, the New Zealand Business Performance Manager.  The Cup recognises dedication to salespeople and sales teams.  Corinna is a previous multi franchise owner for the Ray White Group in the Coromandel region.

In receiving the award Corinna recognised the corporate team in New Zealand and also noted the support that she receives from the entire network.  She said that we have just over 1,350 salespeople and ensuring that each of their needs, from new salespeople through to our most experienced Elite members, is met is a goal of hers and the business development team.  She went on to say that during the past 12 months the structure and process within the performance team has seen an increase in market share and that ultimately positions the Ray White Group in New Zealand as a clear challenger for market leadership.  Corinna has been part of the New Zealand corporate team for the past five years.

To see Corinna’s profile please click here

After a delayed start the Ray White Group is pleased to announce the opening of a new office in the Christchurch central business district known as Christchurch City Living with  franchise owner, Kim Franklin. To see the full story please New Office Page

The Ray White Group is pleased to announce the opening of their 134th office, with the long established property group Burdett Real Estate officially becoming a member of Ray White. Burdett Real Estate has offices in Ashburton and also at Methven near Mt Hutt Ski Resort. To read the full press release please click here.

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