Archive for the ‘real estate comments’ Category

Please see the Ray White NZ Company update looking at the results in August and upcoming outlook for September.

Please click here for CEO comments that are now posted for September 1, 2010

Past comments are filed here under Previous Comments

2010 has been an inconsistent year for sales numbers in the New Zealand real estate industry. After hitting highs of over 90,000 sales per annum in 2007, sales dipped considerably to just over 55,000 in 2008.  2009 saw a recovery in part to 69,000 sales. 

During the first two months of 2010 the market showed signs it was going to continue to make up for lost ground, however this has not occurred. The second quarter of 2010 recorded one of the lowest sales months since records were taken and this was emphasised with the release of June residential sales numbers, being 4,517.  Year to date sales numbers total 29,468 which, if replicated in the second half of the year, would indicate annual sales of 58,000.  As this is similar to 2008 it may cause some changes within the industry and the way we operate.  It has long been held that the real estate industry is one that is vulnerable to market conditions, and towards the end of 2008 there were real estate offices which needed to retract and many did so and even closed their operations. 

For the Ray White Group and the way we react to these times is important.  We measure our performance on market share and this is determined by our listings and sales for each of the areas across New Zealand.  In June we produced a record result for the Auckland market with 21.7% market share being achieved by Ray White members.  Across New Zealand our market share also continues to grow, Read the rest of this entry »

Ray White Herald on Sunday Lift out

The Ray White  Group is pleased to present, in conjunction with APN, our 40 page property lift-out that will be appearing in the Herald on Sunday this weekend 1st August 2010. This is the seventh of our feature lift-outs and has 108 properties displayed on behalf of our vendor clients throughout New Zealand.

Alongside the lift-out we present the Ray White e-book link which is available for our agency business and their clients to distribute through to databases, family and friends. Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases.

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 352,000. We welcome all enquiries to be part of these outstanding marketing opportunities.

The Ray White Group is pleased to be able to offer real time market information for all market areas across New Zealand.

This report shows area turnover, price bands, days on market, and sale price average mediums until the end of June 2010.

If you wish to see a sample report of the Remuera and surrounding areas please click here - this report is 3MB.

If you wish to receive a report via email please enquire here swatson@raywhite.com with your email address and the suburbs you wish to receive the report on.

We are please to have available the White Paper for distribution to the community.

To view the White Paper please click here

Ray White Herald on Sunday Lift Out

The Ray White Group is pleased to present, in conjunction with APN, our 48 page property lift-out that will be appearing in the Herald on Sunday this weekend 30th May 2010. This is the sixth of our feature lift-outs and has 130 properties displayed on behalf of our vendor clients throughout New Zealand.

Alongside the lift-out we present the Ray White e-book  which is available for our agency business and their clients to distribute through to databases, family and friends.  Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases.

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 382,000. We welcome all enquiries to be part of these outstanding marketing opportunities.

Ray White Real Estate salesperson Marie Raos has taken home not only the Number One Supreme Salesperson Award at the 2010 Ray White Annual Awards, she was named the Number One Individual Growth Salesperson, which is measured by the increase in results from one year to the next. She is also #10 of more than 8,000 salespeople in the Ray White Group internationally, making her one of the top real estate salespeople in Australasia. For the full storey please see the press release

The Ray White Group has surpassed over 1.1 million views in one month of their properties on Trade Me.  Ray White is the first real estate company to surpass this mark, with average on 585 views per property. In addition to this, the Ray White Group also received over 6,500 emails enquiries on their properties during the month an average of over 300 per working day.

Ray White can attribute a high degree of its marketing success rate directly from Trade Me.  Our partnership  with Trade Me Property is developed on the basis that their real estate website receives in excess of 2.5 times the amount of any other composite website and 5 times the amount of any individual agency website.  Ray White has 100% of their stock with Trade Me and this provides Ray White vendors with a far greater exposure than any other individual real estate company in New Zealand.

Trade Me Property has a average visitor length of 21 minutes, with the highest from any individual agency being a mere 5 minutes.  This gives further emphasis to Ray White in regards to their properties exposure and the relevant display information. 

Complimentary to Trade Me Property is Ray White’s national site www.raywhite.co.nz.  This provides the user with integrated industry news together with 14,500 properties that all have satellite and hybrid mapping and fully featured photography which is enhanced by the slideshow display format.  The value of our national site is further enhanced through the 131 individual Ray White office sites which provide detailed information at a local level. 

Ray White has developed a complete web strategy which offers vendors and also purchasers the greatest audience of any New Zealand real estate company.  Each property that is listed through Ray White receives automatic listing on Trade Me Property, raywhite.com, raywhite.co.nz and the local office website.  This exposes Ray White properties to in excess of 1.125 million unique browsers per month, which is 6 times our nearest national competitor.

Trade me is recognised as the clear leader for online Real Estate marketing. Ray White is the number 1 Real Estate company on Trade Me.

The sales figures released by the NZ Real Estate Institute for February 2010 showed that 5,029 properties were sold during the month.  This figure was the lowest for February sales reported since data began being taken in 1992.  In comparison to the February sales in 2009 it was a further decline of 3.8%.  These numbers were not consistent with the Ray White group which showed February sales increased by 9.7% in comparison to the previous 12 months. 

There may be two factors which play a part in the above differences that being the increased marketshare that the Ray White has shown in the past 12 months together with the questions of the potential accuracy of the NZ Real Estate Institute statistics.  February traditionally is one of the stronger months for sales and for our group it has been the third or fourth most active month for sales in the year.  Beyond the actual sales volume number, controlled listings increased substantially by 41% on the previous 12 months.  The New Zealand Property Report released by realestate.co.nz for February showed that there was a 5000 property increase – 33% in listings across their website during February. 

In addition to this the Real Estate Institute have produced their seasonally adjusted sales figures which shows sales have fallen to an 18 year low with the total sales being 53,540.

The Ray White group see the continued polarisation from an industry point of view with these continued figures halting any potential revenue increase for individual agencies.  Marketshare and dominance of property sales will be important to the vendors as they choose their agency in potentially more challenging market conditions.  The Ray White group are proud to be able to offer to vendors real time market reports for every area across New Zealand.  These reports detail the numbers of sales, turnover, days on market, and price differences.  This can be also provided and split into housing and units.  These are available from the 132 Ray White offices across New Zealand.