Archive for the ‘real estate comments’ Category

The Prier Manson Group is proud to announce their fourth office opening through managers Marie Malone and Daisy Foldesi in the port town of Lyttelton.  Marie and Daisy have been active real estate sales agents in the market for many years.  Director of the Prier Manson Group, Craig Prier, said “In opening the office at Lyttelton it has provided additional reach for the group given their already strong offices in Redcliffs, Sumner and Opawa.”

The business will be able to gain from the market exposure of the Ray White Group throughout Canterbury as it enables property from Lyttelton to be exposed through marketing to the wider community.  He went on to say that “Although the market is small in the Lyttelton area, there is a need for a high level of service and marketing to ensure that sales continue to occur through the region.  “The managers we have in place, he said, are the best in the area and we are very pleased to have them as part of our team.”

Kyle Pitman, General Manager for the Ray White Group, said “Lyttelton is a market that has been developing over many years.  The strength of the port and the growth of the community have enabled the Prier Manson Group to open up the new office in Lyttelton with confidence.”  He went on to say that he expects the office to gain market share quickly as there is a need for a high profile real estate business in Lyttelton and the Ray White team, through managers Marie Malone and Daisy Foldesi, will ensure the success of the business.

The office becomes our 23rd business in the Canterbury region.

The Ray White Group in NSW through NSW Chief Auctioneer Sam Kelso and Chief Executive Officer Stephen Nell are proud to announce the first ever property auction that will be undertaken at the Sydney Opera House on 8 November 2010.

The auction will be simulcast through raywhite.com, with 11 of the finest properties on the East Coast of Australia to be put under the hammer at the iconic Sydney Opera House.

An auction of this calibre has never been seen before in Australia and the Ray White Group, who is the market leaders throughout

Australia, is pleased to be offering this portfolio to the market. In combination with online media the Group presented a 16 page broadsheet lift-out in the Australian which is also recognised widely as the number one media source throughout Australia.

The feature saw each property displayed on a full page with a dedicated website being www.rwla.com.au.  To see the writings by Stephen Nell introducing the lift-out please click here.

Through the NZ Herald Property Report the Ray White Group is pleased to be able to offer real time market information for all market areas across New Zealand.

This report shows area turnover, price bands, days on market, and sale price average mediums until the end of July 2010.

If you wish to receive a report via email please enquire here swatson@raywhite.com with your email address and the suburbs you wish to receive the report on.

The report will be sent to email address within 60 minutes during business hours.

Please see the Ray White NZ Company update looking at the results in August and upcoming outlook for September.

2010 has been an inconsistent year for sales numbers in the New Zealand real estate industry. After hitting highs of over 90,000 sales per annum in 2007, sales dipped considerably to just over 55,000 in 2008.  2009 saw a recovery in part to 69,000 sales. 

During the first two months of 2010 the market showed signs it was going to continue to make up for lost ground, however this has not occurred. The second quarter of 2010 recorded one of the lowest sales months since records were taken and this was emphasised with the release of June residential sales numbers, being 4,517.  Year to date sales numbers total 29,468 which, if replicated in the second half of the year, would indicate annual sales of 58,000.  As this is similar to 2008 it may cause some changes within the industry and the way we operate.  It has long been held that the real estate industry is one that is vulnerable to market conditions, and towards the end of 2008 there were real estate offices which needed to retract and many did so and even closed their operations. 

For the Ray White Group and the way we react to these times is important.  We measure our performance on market share and this is determined by our listings and sales for each of the areas across New Zealand.  In June we produced a record result for the Auckland market with 21.7% market share being achieved by Ray White members.  Across New Zealand our market share also continues to grow, Read the rest of this entry »

Ray White Herald on Sunday Lift out

The Ray White  Group is pleased to present, in conjunction with APN, our 40 page property lift-out that will be appearing in the Herald on Sunday this weekend 1st August 2010. This is the seventh of our feature lift-outs and has 108 properties displayed on behalf of our vendor clients throughout New Zealand.

Alongside the lift-out we present the Ray White e-book link which is available for our agency business and their clients to distribute through to databases, family and friends. Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases.

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 352,000. We welcome all enquiries to be part of these outstanding marketing opportunities.

We are please to have available the White Paper for distribution to the community.

To view the White Paper please click here

Ray White Herald on Sunday Lift Out

The Ray White Group is pleased to present, in conjunction with APN, our 48 page property lift-out that will be appearing in the Herald on Sunday this weekend 30th May 2010. This is the sixth of our feature lift-outs and has 130 properties displayed on behalf of our vendor clients throughout New Zealand.

Alongside the lift-out we present the Ray White e-book  which is available for our agency business and their clients to distribute through to databases, family and friends.  Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases.

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 382,000. We welcome all enquiries to be part of these outstanding marketing opportunities.

Ray White Real Estate salesperson Marie Raos has taken home not only the Number One Supreme Salesperson Award at the 2010 Ray White Annual Awards, she was named the Number One Individual Growth Salesperson, which is measured by the increase in results from one year to the next. She is also #10 of more than 8,000 salespeople in the Ray White Group internationally, making her one of the top real estate salespeople in Australasia. For the full storey please see the press release

The Ray White Group has surpassed over 1.1 million views in one month of their properties on Trade Me.  Ray White is the first real estate company to surpass this mark, with average on 585 views per property. In addition to this, the Ray White Group also received over 6,500 emails enquiries on their properties during the month an average of over 300 per working day.

Ray White can attribute a high degree of its marketing success rate directly from Trade Me.  Our partnership  with Trade Me Property is developed on the basis that their real estate website receives in excess of 2.5 times the amount of any other composite website and 5 times the amount of any individual agency website.  Ray White has 100% of their stock with Trade Me and this provides Ray White vendors with a far greater exposure than any other individual real estate company in New Zealand.

Trade Me Property has a average visitor length of 21 minutes, with the highest from any individual agency being a mere 5 minutes.  This gives further emphasis to Ray White in regards to their properties exposure and the relevant display information. 

Complimentary to Trade Me Property is Ray White’s national site www.raywhite.co.nz.  This provides the user with integrated industry news together with 14,500 properties that all have satellite and hybrid mapping and fully featured photography which is enhanced by the slideshow display format.  The value of our national site is further enhanced through the 131 individual Ray White office sites which provide detailed information at a local level. 

Ray White has developed a complete web strategy which offers vendors and also purchasers the greatest audience of any New Zealand real estate company.  Each property that is listed through Ray White receives automatic listing on Trade Me Property, raywhite.com, raywhite.co.nz and the local office website.  This exposes Ray White properties to in excess of 1.125 million unique browsers per month, which is 6 times our nearest national competitor.

Trade me is recognised as the clear leader for online Real Estate marketing. Ray White is the number 1 Real Estate company on Trade Me.