Archive for the ‘trade me’ Category

Each year the Ray White Group provide exclusively to our vendors marketing opportunities through our key partners the New Zealand Herald, Property Press, Suburban and Outlook.  These media partners, in conjunction with Ray White through our individual sales members offer a range of incentives for all vendors who are currently listed or who are considering listing with a Ray White Group member.

These marketing incentives are in place over the first two weeks of November and are available for any individual property that is promoted through a Ray White  media partner.

For further information please contact any individual Ray White salesperson, who will provide full details of the marketing incentives available.

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Ray White recently launched its new national website together with 135 local office websites in mid May 2011.  The recent Google analytics report for the collective Ray White websites showed that during the past month there have been a total of 241,228 visits to our sites.  Of those 35% came from direct traffic, 19% came from referring sites, with the balance coming from search engines.

One of the changes to the referring sites shows that Facebook is now the highest referrer for the Ray White Group for individual properties that are visited from a primary referral source.  During the past 12 months Facebook has consistently moved up the rankings and is now a clear number one referrer to our company website.  Another area of interest in 2010 for the same period the average visitor viewed 3.3 pages and stayed on our site 2.59 minutes.  In a snapshot that was taken last week for the same period, our total visitors has increased by 33%, with the average pages viewed just under doubling to 6.37 and the average time on our site has also increased substantially to 4.32 minutes.

Collectively this shows the consistent and ongoing optimization that the Ray White Group has been putting into their web platform to maintain one of the leading positions in the industry.

Keith Ashkettle, head of technology for Ray White New Zealand, said that two key indicators for visitors were the speed of the site and the rich content of their experience when they come to the site. “Our property display now has integrated features which include school zones, a full suite of mapping and community information.  This has translated into the visitor spending more time on our site to get much greater detail of the property they are showing interest in.”  He went on to say that the enquiry rate from the local Ray White sites has also increased substantially and this has been a highlight in the response to our new platform.

The Ray White Group partner with Trade Me Property, realestate.co.nz and also have total membership to the Real Estate Institute of New Zealand.  The new web platform is designed to respond at a national, local and individual level and this has kept Ray White as one of the industry leaders in technology in the real estate agency business.

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Ray White Raglan have successfully completed the highest priced property sale in the area on Wainui Road, Raglan over looking Manu Bay for a price of $1.8 mil. With stunning Ocean views the property was described as anexceptional and superbly crafted designer home with six bedrooms and three living areas situated on 873m² of prime real estate with stunning views.

The property was marketed by Dave and Julie Hanna for Auction with an extensive marketing program which included the Waikato Times, premium placement on trademe, local radio advertising and an e-brochure distributed to 850 clients on the office database. Dave Hanna described the sale as being special, he said that in marketing the property there was a lot of interest but given the price indications and the level of interest, finding the actual premium buyer came down to the Auction process and the focused marketing. Given that it was a record sale price in Raglan in today’s environment it made the sale even more important and shows the confidence that Raglan continues to attract from buyers.

The vendor of the property, said it was a fantastic result, they were pleased to be able to get a sale after having the property on the market with several agents previously. They went on to complement the Ray White Raglan team, for their unassuming determination and their ability to negotiate the highest price for us. Ray White Raglan is the market leader in the area, with a market share now of just over 60% the office has already marketed 28 Auctions so far this year, and have a high success rate.

For further information regarding thi8s sale please contact Dave Hanna at Raglan Real Estate Ltd, on 09 825 8669.

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Ray White City Apartments are considered the leaders in apartment selling through the Auckland CBD area.  As part of their sales strategy they have a high success with auction marketing and this is shown in their recent clearance figures, which have been in excess of 70% during the past quarter.

Damien Piggin and Daniel Horrobin, who work together as a partnership, have shown how the combination of marketing and auctions come together in subdued market conditions to give vendors, in most cases, a better than expected sales result.

Co-business owner Phil Horrobin said “The concept of marketing auctions does require a balance of print media and online marketing and this in many cases requires the vendors to consider a programme which will allow their property to be seen across a broad audience. The City apartment market is consistently active with buyers; however given the amount of stock that is available we request vendors consider taking their property to the next level of marketing with our company, who have a proven success rate with auction marketing.”  He went on to say “This is proven with two of their Elite salespeople Damien Piggin and Daniel Horrobin, who work in a very successful partnership, and have consistently shown the value of marketing through their high success rates.”

Ray White City Apartments have the highest level of marketing each weekend in the New Zealand Herald and also dominate the Trade Me feature market to ensure vendors not only get the best value from their marketing but also have a broad range offering in the online and print media areas.

The Ray White Group would like to publicly acknowledge the business partners and suppliers who have openly supported our Canterbury members on request after the devastation of the September 4^th earthquake.  These companies have gone out of their way to provide our members a collective relief package that we believe will enable our offices and sales teams to continue to trade through this most difficult period.

Our relief package has been made possible through our direct business partners MyDesktop, Trade Me Property, Ray White Technology, Ray White Online, Google Mapping, Agreement Writer, IDI and Campaign Track. Other supplier businesses that are part of our relief package include Property Press, Terralink, Fuji Xerox, Vodafone and Telecom.  These partners provide essential services to the continuation of marketing property for sale on behalf of Ray White clients.

We thank all the above suppliers and ask that, where possible, we provide support to them in return.

More on the meeting in Canterbury and the release of Ray White Relief package can be seen in this weeks CEO comments.

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Thank you for your interest however this offer has now closed.

Please see the Ray White NZ Company update looking at the results in August and upcoming outlook for September.

Just over a year ago D&D Realties Limited became a member of Ray White.  During that time the office has grown its market share through providing the highest level of service into the marketplace.  Jackie Rooney, a strong believer in technology which enables property in Opotiki to be exposed to a broader audience, has recently developed a local e-book which is available for their client database and also for distribution through social media. 

In talking with Jackie Rooney, the owner of Ray White Opotiki, said “It is difficult on occasions to broaden the marketing platform of property in Opotiki but with the support of Ray White through Trade Me Property, our own local website, social media and our e-book, it gives us wide distribution that is not matched by any other company.”  Jackie went on to say that the team are utilising the technology and print media of Ray White with the latest Herald on Sunday lift-out having a good response. After 10 years in the business, Jackie said that integrity and excellent customer service is what they offer and this gives outstanding results when combined with Ray White marketing. 

To see a copy of the latest Ray White Opotiki e-book please click here.

The Ray White Group are proud founding members of  Trade Me Property and since 2005 has provided all of their vendors with an online listing on Trade Me Property as an essential part to the Ray White  marketing mix. 

In the latest survey by Nielsen Net Ratings Online, July 2010 shows that Trade Me Property had more than 10 times the total viewing time of any other of the websites ranked; with its nearest competitor being realestate.co.nz. and 40 times more than the next property website.

To see the graph showing the July viewing time on property websites please click here.

Carey Smith, Chief Executive of the Ray White Group in New Zealand, said that since joining Trade Me Property in 2005 it has provided Ray White vendors with a distinct advantage over many of the other real estate companies who do not give their vendors a choice in regards to the websites in which they appear.  “Each of our vendors are offered a Trade Me Property listing as part of the Ray White marketing advantage and not only does this increase buyer response, but also ensures that each individual property listed by Ray White has the greatest exposure online.” 

Ray White is the number one real estate company on Trade Me Property with just over 13,000 properties currently displayed.

The Ray White Group in New Zealand is proud to announce our 2010 marketing and promotion campaign.  The campaign is designed to give all Ray White clients, with the assistance of their local Ray White Real Estate Office, the ability to market their property and to increase profile, presentation and buyer response within a targeted period with upgraded promotion and also subsidised rates. 

2010 so far has shown properties that are well marketed through controlled concepts, both online and through media, have very good buyer response.  This campaign, through national and local media together with online marketing and property promotion, is designed to maximise buyer response to each and every property that Ray White is currently marketing as well as for those clients who are considering listing their property with Ray White. 

The campaign will run during September and each Ray White licensee salesperson has information on the campaign. We believe supporting our clients with increased buyer response will inevitably lead to more success for property sales on behalf of Ray White clients. 

For further information please contact anyone of our 134 Ray White offices, who will provide information on our 2010 marketing and promotion campaign.