Archive for the ‘trade me’ Category

The Ray White Group are proud founding members of  Trade Me Property and since 2005 has provided all of their vendors with an online listing on Trade Me Property as an essential part to the Ray White  marketing mix. 

In the latest survey by Nielsen Net Ratings Online, July 2010 shows that Trade Me Property had more than 10 times the total viewing time of any other of the websites ranked; with its nearest competitor being realestate.co.nz. and 40 times more than the next property website.

To see the graph showing the July viewing time on property websites please click here.

Carey Smith, Chief Executive of the Ray White Group in New Zealand, said that since joining Trade Me Property in 2005 it has provided Ray White vendors with a distinct advantage over many of the other real estate companies who do not give their vendors a choice in regards to the websites in which they appear.  “Each of our vendors are offered a Trade Me Property listing as part of the Ray White marketing advantage and not only does this increase buyer response, but also ensures that each individual property listed by Ray White has the greatest exposure online.” 

Ray White is the number one real estate company on Trade Me Property with just over 13,000 properties currently displayed.

The Ray White Group in New Zealand is proud to announce our 2010 marketing and promotion campaign.  The campaign is designed to give all Ray White clients, with the assistance of their local Ray White Real Estate Office, the ability to market their property and to increase profile, presentation and buyer response within a targeted period with upgraded promotion and also subsidised rates. 

2010 so far has shown properties that are well marketed through controlled concepts, both online and through media, have very good buyer response.  This campaign, through national and local media together with online marketing and property promotion, is designed to maximise buyer response to each and every property that Ray White is currently marketing as well as for those clients who are considering listing their property with Ray White. 

The campaign will run during September and each Ray White licensee salesperson has information on the campaign. We believe supporting our clients with increased buyer response will inevitably lead to more success for property sales on behalf of Ray White clients. 

For further information please contact anyone of our 134 Ray White offices, who will provide information on our 2010 marketing and promotion campaign.

The Ray White Group in New Zealand has had a foundation association with Trade Me through their property portal which began in June 2005.  At the outset the Ray White and Trade Me partnership saw the Group develop a total network presence at that time of approximately 8,000 properties.  In the first month that Trade Me Property launched we received in excess of 500 email enquiries.  Today the Ray White Group presents 14,000 properties through Trade Me Property and for the month of June 2010 has received a record amount of email enquiry of 8,234. 

The commitment the Ray White Group has to ensuring that property is well marketed is clearly evident by the email enquiry that our members receive.  We feel as a company that it is important to be able to offer vendors the leading online and off-line property displays.  Trade Me Property is clearly the number one property website, with over 1.2 million unique visitors per month – three times the nearest competitive website in New Zealand.  In addition to this, Ray White also has 133 individual office websites which display property and enables the highest quality presentation at a community level for each vendor that markets with our company. The Group also has national and international websites, being www.raywhite.co.nz and www.raywhite.com.  The overall email enquiry for the Group topped 11,000 and this works out to be an average of 366 email enquiries per day on property. 

Trade Me Property recently celebrated their fifth birthday and as the leading property website in New Zealand, Ray White is proud to be a founding partner with Trade Me Property.

The Ray White Group in New Zealand reported slightly lower sales last month following the first increase in official interest rates in more than a year. 

Ray White New Zealand CEO Carey Smith said while there was a four per cent increase on the previous month’s sales, the results were down 10 per cent on the June, 2009, figures. The Reserve Bank of New Zealand last month lifted the official cash rate to 2.75 per cent and Mr Smith said rates were forecast to go up over the remainder of 2010. “Our overall sales turnover would indicate that given listings are increasing and actual sales numbers are decreasing, then days on market will lengthen as will the overall success rate of property coming onto the market,” he said.  

Mr Smith said Ray White’s top office for June was Botany Town Centre, in East Auckland, which completed $16 million in sales. He said the number two office was Ponsonby, closely followed by Manukau and Howick with Kohimarama office completing Ray White’s five top NZ businesses. 

Other offices to produce a good sales month in June included Whangarei in Northland as well as Remuera, Pinehill and Royal Oak in Auckland. 

“In the Central North Island, Hamilton City, Papamoa and Bayfair recorded outstanding results while the Lower North Island zone saw Palmerston North and Taranaki complete better than expected results,” Mr Smith said. 

“The Richmond office was the leading business in the Upper South Island, while Redcliffs, Lincoln and Rolleston all had a successful sales month in Canterbury.  Arrowtown led the Lower South Island, with another good result from Queenstown.”   

Other key indicators saw controlled listing lift by 5% to 1532 with media marketing also increasing by 3%. Online enquiry surpassed 12,500 this month which was a further increase on last month which was 11,900. There has been some decline noted in open home attendees.In summary Carey Smith said “that it is balanced market with indications that buyers are prepare to make offers on properties that are inline with market value”

Ray White is please to announce the opening of their 133rd office in Waikanae

For details of the new Waikanae  office please click here

The Ray White Group has surpassed over 1.1 million views in one month of their properties on Trade Me.  Ray White is the first real estate company to surpass this mark, with average on 585 views per property. In addition to this, the Ray White Group also received over 6,500 emails enquiries on their properties during the month an average of over 300 per working day.

Ray White can attribute a high degree of its marketing success rate directly from Trade Me.  Our partnership  with Trade Me Property is developed on the basis that their real estate website receives in excess of 2.5 times the amount of any other composite website and 5 times the amount of any individual agency website.  Ray White has 100% of their stock with Trade Me and this provides Ray White vendors with a far greater exposure than any other individual real estate company in New Zealand.

Trade Me Property has a average visitor length of 21 minutes, with the highest from any individual agency being a mere 5 minutes.  This gives further emphasis to Ray White in regards to their properties exposure and the relevant display information. 

Complimentary to Trade Me Property is Ray White’s national site www.raywhite.co.nz.  This provides the user with integrated industry news together with 14,500 properties that all have satellite and hybrid mapping and fully featured photography which is enhanced by the slideshow display format.  The value of our national site is further enhanced through the 131 individual Ray White office sites which provide detailed information at a local level. 

Ray White has developed a complete web strategy which offers vendors and also purchasers the greatest audience of any New Zealand real estate company.  Each property that is listed through Ray White receives automatic listing on Trade Me Property, raywhite.com, raywhite.co.nz and the local office website.  This exposes Ray White properties to in excess of 1.125 million unique browsers per month, which is 6 times our nearest national competitor.

Trade me is recognised as the clear leader for online Real Estate marketing. Ray White is the number 1 Real Estate company on Trade Me.