Posts Tagged ‘Auckland Business Performance’

Top Ray White Offices Show Strength in Marketing

The three largest offices in the Ray White Group, being Ray White City Apartments, Ray White Ponsonby and Ray White Remuera, together with their branch offices, this year continued to market property through the inaugural Christmas/New Year editions of Herald Homes.  This was the first time the New Zealand Herald has run a Homes section over the Christmas/New Year period, which was fully supported by our top Ray White business in Auckland.

Megan Jaffe, Principal of Ray White Remuera and Ray White Orakei said “Our business today is very much focused on our clients and they have an expectation that we will continue to be positively marketing property all year round. In our business plan for 2013 we focused on achieving increased levels of sales turnover for the year and this included us continuing to market property right throughout the 2013/2014 holiday season.”

Herald Christmas Marketing 2013Simon Damerell from the Damerell Earwaker Group with Ray White offices in Ponsonby, Grey Lynn and Pt Chevalier, said that the marketing campaign had an overwhelming positive response. “Last week we held over 20 open homes and we had large numbers of buyers through our properties and this has allowed us and clients to achieve our highest ever result in December together with a good number of offers in the first weeks of January, which would not normally be achieved.”

Phil Horrobin from the City Realty Group with Ray White offices in the City and Broadway, said that his salespeople in particular appreciated the opportunity to be able to use the New Zealand Herald to continue marketing campaigns throughout December and January.  He said “Our business is a 12 month business and it is important to know that today clients expectations to be able to make contact with us at all times is part of the reason why our team has had such success over the holiday period.”

Graeme Fraser, Auckland Business Performance Manager for Ray White, said that the marketing, in collaboration with the New Zealand Herald, was a resounding success. “It has allowed our top businesses and salespeople to continue with their marketing campaigns. This will now become part of our annual strategy to ensure that we are seen as a business the operates on the basis of our clients and continues to achieve the best outcomes.”

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Graeme Fraser Joins Ray White

The Ray White Group is proud to announce the appointment of Graeme Fraser to the position of Auckland Business Performance Manager.

Graeme joins the corporate team at Ray White with over 30 years of senior management experience in the financial services and real estate industries. He has particular strengths in general management, sales, planning and business growth and performance.

Graeme Fraser

Graeme is currently the CEO of Premium Real Estate in Auckland.  Previous to that Graeme has spent time with Harveys as Regional Manager and also Harcourts.

Carey Smith, Chief Executive of Ray White New Zealand, said “Graeme’s appointment was a direct reflection of the growth of our Auckland business. The central Auckland area for the Ray White Group continues to gain market share and with Graeme’s background working in the high end of the property market with Premium, his skills and knowledge will assist Ray White to continue to grow market share.”

The role that Graeme will undertake includes the direct business relationship with franchise owners of Ray White in the central, northern and eastern zones of Auckland.

For further information on the Ray White leadership team, please click here.

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