Posts Tagged ‘Auckland Property Market’

Ray White City Apartments have been the undisputed leader in the CBD residential field for three years.  They maintain a consistent market share of 25% to 30% in apartment sales and have just over 700 properties under management with Chas Wilson Rentals.

This week we are pleased to announce a significant merger which will further enhance the market share of Ray White City Apartments.  The long established agency of Roebucks has merged their sales division with Ray White City Apartments.  This will grow the overall sales team to 41 and increase the current listing portfolio of Ray White City Apartments.   Ray White City Apartments and Roebucks will continue to operate their property management businesses as they do today, with the only change in the property management being the branding.

The current premises of Roebucks will continue to be utilised by both companies, however it will be re-branded in the Ray White livery.

Principal Officer of Roebucks, Brad Roebuck, said “The merger of our sales division with Ray White will ensure that the market share that Roebucks had successfully built up over the past three years is enhanced.”  He went on to say that “Roebucks have a strong integrated business and with that we have built have a database which when applied to the Ray White systems will maximise its outcome.  The property management of Roebucks will remain as an independent business providing the same personalised service but we will have the border reach of Ray White for our property management business.”

Phil Horrobin, co-owner of Ray White City Apartments, said that the merger was fantastic news. “We have strived to position our business as a market leader in the area of city apartments and having the Roebucks team join, along with a number of other successful salespeople who have recently joined, will give us that lift in market share and ultimately provide a stronger presence in the area of city apartments. The new Britomart based office will allow a further 12 salespeople to become part of our team and that will give us over 40 salespeople together with a strong property management base.”

Carey Smith, New Zealand Chief Executive of Ray White, said that Ray White has always had a strong presence in city apartments.   “The merger with Roebucks is significant and will allow further growth to take place in the sales area while giving property management a boost with the presence of the Roebucks portfolio.  Ray White City Apartments is one of the top offices for Ray White in sales and this growth will see them move to the top office in their core trade area.”

For further information in regards to the merger please contact Phil Horrobin on 021 924 300 or through their website www.rwcityapartments.co.nz

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As part of the 4th NZ Herald Property Report to be published on the 7th of March 2011 – Ray White has developed real time market reports through every area of New Zealand. To request your real time Market Review please email kashkettle@raywhite.com.

Please see sample report of the inner western suburbs of Auckland

Please see the add that Ray White place in the Property Report

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The Ray White Group has been in continued development of producing information for our own members that allows them to gain insights into the property market that will assist home owners in the marketing of their property. 

The ongoing development of this information has now seen our company being able to produce statistical data that can be directly applied to property in any area across New Zealand.  The grouping of this data includes price banding by percentage, the number of sales occurring in each suburb by sectors, the number of days on market, also the price differential between the listed and selling prices.  These are all important identifiers when you are considering the various concepts of marketing and also the buyer pool. 

Each Ray White office has access to provide this information to you. In our weekly updates we will be providing a suburb overview that gives you an indication of the current activity in various areas across New Zealand. 

This week we look at information coming from the inner west area of Ponsonby.  During 2009 there were 113 house sales with an average price at $957,409 with a further 25 unit sales at an average price of $451,945.  The best time of the year to sell houses is in April and October.  In 2009 the highest level of sales occurred in the price band between $600,000 and $800,000, totalling 44.   Ponsonby is one of the few markets that shows an upward lift in the sale price to the listed price.  This is mainly due to the fact that there is higher buyer competition and that many properties are submitted to the auction concept in this area.  Days on market continue to decrease, with the last quarter of 2009 showing 32 days for houses and 19 days for units. For the full market report on Ponsonby please click here Ponsonby Market Data Report 

For further information regarding this report please contact Ray White Ponsonby on (09) 376 2186 or email Simon Damerell  simon.damerell@raywhite.com 

To request a market review for your area, please leave a comment or contact your local Ray White office.

 The Ray White Group in New Zealand recorded a 50 per cent increase in property sales during October, 2009, compared to the same period last year.

 Ray White New Zealand CEO Carey Smith said all regions also reported a record number of listings and a 37 per cent increase in turnover for the year to date.

 Mr Smith said the Auckland market had the greatest rise for the month of 55 per cent, with total sales in excess of $205 million.

 ”The top five Ray White offices for last month nationwide were Ponsonby, Manukau, City Apartments, Remuera and Kingsland,” Mr Smith said.

 ”These offices combined to complete $65 million in turnover.  Other standout offices included Mangawhai, Papamoa, Palmerston North, Richmond, Merivale and Arrowtown, which all had record results for the month.”

 Mr Smith said Ray White also had a significant boost in turnover on the upper South Island.

 ”Ray White has five offices in this area and their turnover surged to $20 million,” he said.

 The Ray White Group trades through 131 offices in New Zealand and turns over approximately $5.3 billion in property sales per annum.

 ENDS

 Further inquiries:

Carey Smith

Ray White New Zealand CEO

Ph: 64 9 377 5069

 About Ray White

Ray White is the largest real estate and property group in Australasia. The company, established in 1902 at Crows Nest in Queensland, has almost 1,000 individual offices spread across Australia, New Zealand, Indonesia, China, Thailand and the United Arab Emirates, more than 8,000 staff, annual sales turnover in excess of $30 billion and manages more than 200,000 rental properties.

Just over 300 people attended the Auckland Cityside and North Shore quarterly awards last week.  The evening was headlined by the Elite members receiving their recognition.  We also presented our latest Premier members with their awards.  Our market share through each of the zones in Auckland has edged up and is now at 19.1% collectively. One of the areas we talked about was the growth in the West zone which is now the highest market share in Auckland. The quarter results saw the highest production rate for just on two years and the number one salesperson for the quarter in the Cityside was Ruth Hawes from Kingsland, while on the North Shore, Marcus Lee of Milford, took the top award.  The other feature of the night was the recognition that Goodwin Realty received at the National Property Management Conference in being a finalist and effectively named the number one property management business for the industry in Auckland.   Pictured here is Marcus Lee receiving his Elite award from Carey Smith.

With the market showing some strong signs of recovery, Ray White Royal Oak owners Martin Honey and Rohan Thompson have embarked on a recruitment drive that has had some remarkable results. Over the past 3 months the duo has attracted 9 salespeople to join their already successful team.

The Royal Oak office joined Ray White in February this year and is located in the heart of the Royal Oak Mall.  Martin and Rohan attribute their recruitment success to several factors.  Firstly, they provide a modern and stylish office for their team to feel proud of; and secondly, Martin feels very strongly about training his team and spends a lot of time with all new salespeople teaching them the finer details of real estate. These two factors combined have proven to be a winning formula. In addition to this they are now committed to holding a recruitment night every month to showcase the power of the Ray White brand and what the Royal Oak office can provide to new people joining them.

John Halstead and Peter Best, the owners of the Ray White Kohimarama office, have recently re-branded their business to the latest Ray White livery.

In talking with Peter Best, he has been running the agency from that location for the last 18 years.  It is the only real estate office in Kohimarama and is located on the beachfront next to the cafe and residential areas.  Over the years there has been a number of real estate agencies start only to fold.  Peter has maintained a consistent Ray White profile in the area and ensures that the business has all the latest Ray White material.  Peter said going through the re-branding exercise gives his business a definite lift.  “When the office and our material that we hand out to the vendors sit together with media we have much better recognition in the marketplace. I am pleased with our clean look as it is in keeping with the area and the branding that we profile into the marketplace.” 

Three months ago Bob Mountfort and Neil Baker took the bold step of deciding to re-locate their business in Howick to a new central location which in capacity is three times the size of their previous location. The Howick shopping area has a village feel about it and the new Ray White office is well positioned, with a high pedestrian count and backing onto a major car park area.  The premises have a wide frontage in which over 70 properties can be displayed in an A2 format.  Inside the office there are interview areas for rentals and sales together with a boardroom area that will be used for seminars and auction presentations. In speaking with Neil and Bob, they commented how proud they were of the new premises and while it is a substantial commitment to their agency business, they believe that their current market share of 24.6% should continue to increase so they effectively become the market leaders through the Eastern Beaches area.  The Howick office once again becomes a flagship business, not only for the Mountfort Group, but also for the industry throughout East Auckland.

The Ray White Ponsonby office has moved to the new branding of Ray White. 

Last Wednesday night the office was completed and “switched on”.  It is an image that is setting new standards in the industry.  The Ponsonby office is located towards the western end of Ponsonby Road and has a high profile aspect to vehicle and pedestrian traffic.  Their window displays use the large VIP signs together with A1 size posters.  In addition to this, they have their property management business in the building beside their sales business. 

Not only has the office completed the external of their premises, but have ensured they have all the latest Ray White material.  This office is at the forefront of e-marketing in the use of websites and newsletters. 

In addition to this the Ponsonby website www.rwponsonby.co.nz is optimised to be one of the leading property websites for Auckland and New Zealand when property is searched on Google.  In speaking with Bryce Earwaker, Principal of the Ponsonby office, he said the image of the shop is important to the direction of the office and it also reflects the involvement we have as a proud local business.

Simon and Glynn Pritchett, husband and wife team at the Kohimarama office, manned a Ray White stand in Hall 9 at the Auckland Home Show which ran from Wednesday 9th to Sunday 13th September. Simon, a well known interior designer, has had an association with the show for over 18 years, and saw this as an ideal opportunity to not only promote his real estate partnership, but Ray White Kohimarama and the greater Ray White Group, including Loan Market. Up to 55,000 people attend this show annually and it is a great promotional opportunity for Simon and Glynn and to also promote a cross section of the office’s listings and services. Simon expected to make some good listing and buyer contacts and also to make a number of referrals to other offices as a result of enquiry.