Posts Tagged ‘auction marketing’

The Ray White McPherson Group in Christchurch have released their auction results for the past three months, which shows 75% of properties have sold successfully within the six week period after auction date.

Tony McPherson, head of the McPherson Group, said that the auction method of marketing has definite benefits for sellers and buyers within theChristchurchregion. “It allows for completeness of information to be sourced prior to the auction date and also allows buyers who are considering purchasing a defined period of settlement, which is providing much more certainty for both parties.”

The following graph shows the split between all of the properties that have been sold, which totals 81%. The period leading up to the auction day and six weeks after the auction have seen the clearance of 75% of properties, with a further 6% sold over the following six weeks.

The McPherson Group specialises in auction marketing, with all sales consultants trained through an intensive auction programme which includes preparing properties for sale and also the collating of information that is required from buyers within the Christchurch market.

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Ray White McPherson Group have released their Christchurch auction results for the period of April 2011 to the end of June 2011.   The results are based on a six week period from the time the property was first marketed for sale by way of auction.  The results show that 66.6% of properties marketed during the period have been successfully sold within the six week timeframe, with 24% of property still available and actively on the market.

Vanessa Golightly, sales manager of Ray White Metro, said that the results were particularly encouraging given the uncertainty of the marketplace.  “We have found that our auctions have been able to give vendors a high degree of certainty and has also allowed the properties to be presented to the buyers in a positive way.  There have been a number of properties that have sold under the hammer and these include properties at Shannon Place, Gregory Avenue and Charlcotte Street.  These properties had competitive bidding and this demonstrates how active the market is in some areas of Christchurch.”

The results by Ray White Metro are consistent with the broader Ray White Group in Christchurch, where properties marketed by auction have been highly successful.

Tony McPherson, head of the McPherson Group, said that “Auction is proving to be the best form of marketing in the current conditions; it gives both buyer and seller a high degree of certainty and this is reflected in our results.”

For further information regarding auction marketing with Ray White Metro please contact Vanessa Golightly on vanessa.golightly@raywhite.com.

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The Ray White Group saw an increase in property turnover for March 2010 of 1.8% in comparison to the previous year.  In comparison to last month, property sales increased by just over 30%.  Other key indicators showed that there was an increase in property listings by 11% and also auction marketing rose by 9%. 

The top offices for the month included Ponsonby, Remuera, Manukau, Kohimarama and Hamilton.  Offices that achieved their highest area increase included Whangarei, Taranaki, Richmond, Merivale and Arrowtown.

Our marketing presence also lifted and this is measured on our overall presence in key media throughout New Zealand.  The results in our market share showed increases in 12 out of the 13 areas that we measure. 

This month we have opened new offices in Foxton, Golden Bay and Waikanae.  We have also merged with AJ Innes in Whitianga. 

Twelve months ago saw the first rise to come out of the global financial crisis and there was a distinct lift in property sales.  March 2010 has shown the same lift. This was the best recroded sales in the just over 2 years. The larger volume of properties on the market and increased buyer activity combined with a low level of interest rates saw the sales active in March.  We expect with the number of properties that have come onto the market to see activity continue to increase for April.

Ray White has developed real time market information for buyers and sellers across all areas of New Zealand.  Each Ray White office has access to this information and it can be provided on request.  Ray White has 133 offices throughout New Zealand with 1,345 salespeople and 183 property managers. To request real time market information please email swatson@raywhite.com