Posts Tagged ‘Keith Ashkettle’
Ray White has been acknowledged as a finalist in the 2012 ESET Net Guide Web Awards. Over 200,000 votes were received in 27 categories and Ray White were acknowledged as only one of five finalists in the category of Best Real Estate website which was sponsored by Resene.
Ray White have developed a three platform strategy which has a national presence of raywhite.co.nz, local office websites which have the domain of RW and also we have over 250 agent websites. In more recent times Ray White has adopted a new website presence which has enhanced the quality of the presentation for each individual client and their property. Ray White has added in such features as real time importation to calendars, up to 80 high resolution photos, full detail sheets directly from our listing forms together with the ability for each property to have a floor plan and video tour.
Keith Ashkettle, Ray White Systems Manager, said to be recognised in such high profile awards was a credit to the entire Ray White technology strategy. “We have worked consistently on our technology position to become recognised as the industry leader, with the full adoption of our one system whereby every Ray White office has their own website that is integrated with our national website and in more recent times, we have added personal websites to our technology offering available to all members.”
The Ray White Group in New Zealand has long being recognised as an industry leader in technology for their members and also the interface to the public online.
Ray White recently introduced a news application which is available to be downloaded from the iTunes Store. The application provides the user with real-time updates of events and happenings inside the Ray White Group. It also provides for contact information with each member office, with a direct link to over 130 local Ray White websites. The application also provides commentary from our New Zealand Chief Executive, Carey Smith.
Keith Ashkettle, head of Ray White Systems, said that the application adds to our current interface with the public. “We have recently introduced Walk Score and Neighbourhoods to our website, enabling us to provide rich information about the communities in which properties are for sale. Our application allows members and those interested in the real estate industry to have real-time information from Ray White in respect of trends and information within the Ray White Group.” He went on to say that the application is the first of the 2012 projects to be released. “We are also working on member applications as well as property applications that will benefit buyers and sellers in the market.
To download this application please click here.
Ray White recently launched its new national website together with 135 local office websites in mid May 2011. The recent Google analytics report for the collective Ray White websites showed that during the past month there have been a total of 241,228 visits to our sites. Of those 35% came from direct traffic, 19% came from referring sites, with the balance coming from search engines.
One of the changes to the referring sites shows that Facebook is now the highest referrer for the Ray White Group for individual properties that are visited from a primary referral source. During the past 12 months Facebook has consistently moved up the rankings and is now a clear number one referrer to our company website. Another area of interest in 2010 for the same period the average visitor viewed 3.3 pages and stayed on our site 2.59 minutes. In a snapshot that was taken last week for the same period, our total visitors has increased by 33%, with the average pages viewed just under doubling to 6.37 and the average time on our site has also increased substantially to 4.32 minutes.
Collectively this shows the consistent and ongoing optimization that the Ray White Group has been putting into their web platform to maintain one of the leading positions in the industry.
Keith Ashkettle, head of technology for Ray White New Zealand, said that two key indicators for visitors were the speed of the site and the rich content of their experience when they come to the site. “Our property display now has integrated features which include school zones, a full suite of mapping and community information. This has translated into the visitor spending more time on our site to get much greater detail of the property they are showing interest in.” He went on to say that the enquiry rate from the local Ray White sites has also increased substantially and this has been a highlight in the response to our new platform.
The Ray White Group partner with Trade Me Property, realestate.co.nz and also have total membership to the Real Estate Institute of New Zealand. The new web platform is designed to respond at a national, local and individual level and this has kept Ray White as one of the industry leaders in technology in the real estate agency business.
Ray White New Zealand is pleased to announce the launch of their new version of their national website www.raywhite.co.nz. The website represents the latest in integrated technology and property marketing. Many of the features that are available within the website are industry firsts which will assist property sellers in ensuring that their property is displayed at its very best.
The front page of the site provides easy navigation throughout New Zealand and is broken up into regional areas. The search function is enabled through any word, sentence or property ID number and this includes Find an Agent. The advanced search function is enabled through all divisions of properties for sale together with properties for rent by region, city and suburb. The number of bedrooms and also price will return a user-friendly search.
Please click to see our most viewed Property in the last 12 hours
Within the individual property display the site opens up to having a slide show or a gallery photo selection. The description of the property is linked with features and open homes, which can be added to the majority of electronic calendars. Floor plans, video tours and location maps all sit within the individual property page; while one of the new areas that have been introduced for each property is community information which provides a summary of social and economic data for each area in comparison to a city and New Zealand. This includes information about occupation, age distribution, household income and the number of residents per property. Another feature which are available for each property is local school zoning. This is shown on a map where the property is located and then each school in green returns the user the zone of that school and also other schools located close to the property but however are not in zone. This is a first for any real estate company to deliver such rich information for the user. In additional the site offers automatic real time translation in 51 different languages.
Keith Ashkettle, head of Ray White New Zealand technology, said “The site development has been in progress for close to 12 months and we have worked with property owners, salespeople and business owners to ensure that each of the stakeholders in our website are served with the greatest outcome to enhance the user experience on our site.”
Carey Smith, Chief Executive of Ray White New Zealand, commented that the Group has always had a strong emphasis on technology. “The delivery of the new national website together with our local websites is a demonstration of our commitment to online marketing. The applications that we have within our website allow the user to build up a lot of information, not only about the property but also the community. We understand that buying a property is one of the, if not the biggest, commitments that people make and also when they come to realise the sale of that property, that they also want to be giving the benefits of the area as well.”
The Ray White NZ national website currently has 14,400 properties available for sale or for rent. The Group has recently enabled 136 local websites which are built on local community information. The national and local websites are enhanced by our Group’s online presence through Trade Me Property, realestate.co.nz and raywhite.com.