Posts Tagged ‘market leaders’
Ray White City Apartments have been a leader in the marketing of property throughout the central city for the past number of years. The office opened in premises located in the Viaduct Harbour just on 10 years ago and has made consistent progress to today being the undisputed market leader in the city area. The office has 41 salespeople and 6 property managers and will list approximately 800 properties and manages just over 750.
The Ray White Group this week announced the further commitment of Ray White City Apartments to continue with the Group for an extended term. Phil Horrobin, business owner of Ray White City Apartments said that being able to continue to partner with Ray White is by far and away the best position for their business. “We have a long and successful association with the Group. The innovation, the systems and the growth of Ray White in Auckland are key reasons why we continue to be part of the successful Ray White Group.” He further commented that the technology platform the Group offers is an attraction for salespeople and vendors and enables them to be the leader in the city area.
Chas Wilson, who operates the property management, said the Ray White Group has made a lot of progress over the past years with property management. “Our team has always set high standards of service and most importantly for us; Ray White provides the ability for us to continue to growth through those standards.”
The Ray White City Apartments group also has an office in the Britomart, where they provide sales and rental services as an extension to their main Lorne Street office.
Carey Smith, Chief Executive of Ray White New Zealand, said “Ray White City Apartments are currently our leading business in the Group and are our leading growth business. The office under Phil and Chas’ leadership continues to grow in all divisions and this is a direct reflection of their leadership and the core values of their collective teams.”
For information regarding Ray White City Apartments please see their website.
Ray White New Zealand is proud to announce the launch of the Ray White Prestige brand into the New Zealand property market. The Prestige brand had long been associated with Ray White as leaders in the upper end market on the East Coast of Australia, particularly in the eastern suburbs of Sydney, the northern suburbs of Sydney and the Gold Coast. Ray White Double Bay located in the Eastern Suburbs of Sydney has successfully completed the highest priced sale of residential property in Australia for 2010 being 18 Carrara Road, Vaucluse.
Ray White has a philosophy of focusing marketing towards the property and this is more evident with the Prestige brand. With its introduction into the New Zealand market given the value threshold that has been set it will suit higher priced areas of Auckland, Wellington, Canterbury and the Lakes District in the lower South Island. We also see that there will be prestige property from coastal areas.
The Prestige brand brings a broader base market to the property given that each selected property will be part of the Ray White e-magazine collection that is internationally distributed through a database of 550,000 interested property buyers. In addition to this it will also be profiled if desired through the key markets internationally which respond directly to prestige property.
Initially consideration for the Prestige brand will be available only when a property meets a certain criteria and the link to the brand is also exclusive to those who have a considered track record in prestige property or are International Elite Members.
During the first quarter of 2010 Ray White has consistently accounted for 30% of the sales in the prestige market with a number of sales in Orakei, Remuera, Herne Bay and St Mary’s Bay. We have also had a high percentage of the upper end in the Southern Lakes area particularly in Queenstown and Arrowtown where the Group’s collective marketshare is in excess of 35%.
As well as being able to profile properties internationally, Ray White is also aware that the majority of buyers of property within the New Zealand prestige market are those people who currently have prestige property of their own. With this in mind our standards of print media and internet marketing will be at the forefront of ensuring that profile is reached through our marketing to all potential property purchasers in the prestige market.
Ray White expect to have at least 25 appointments in the prestige market during the first 12 months and we are proud to display our first property 12 Eastbourne Road Remuera that has been listed through Megan Jaffe at Remuera in the Prestige livery which has appeared as a double paged feature in this week’s ACP Media Property Press.
Ray White New Zealand trades through 133 offices completing property sales in excess of 4.8bil per annum.