Posts Tagged ‘market share’

Ray White New Zealand is proud to recognise the re-commitment of the owners of Raglan Real Estate Ltd, Dave and Julie Hanna, to the Group for a further term.

The Raglan office has a proud history with the Ray White Group. The office first joined in 1997 as part of a major repositioning of the brand then known as Ray White United in the Waikato region and has consistently held a dominant market leadership position in Raglan and has a market share in excess of 75%.

In talking about the re-commitment to Ray White, Dave Hanna said “The business is very much based on the highest of service levels through our belief in auction marketing. It provides our business with a distinct point of difference, which we believe gets the very best results for our clients.”

Julie Hanna is the auctioneer for Raglan Real Estate and has completed over 400 auctions. She said that when they took on a consistent programme of auctions the business changed and market share has continued to grow since that time.

Carey Smith, Chief Executive of Ray White New Zealand, said having Dave and Julie re-commit to the Group continues to provide us with significant strength in their region. “They are our leading business in market share and have established one of the best auction cultures in our company.”

The Raglan office is located Bow Street and their selection of property can be found through their office website at rwraglan.co.nz.

.

The Ray White Group is pleased to welcome back Christine Fowler, who has today joined Mountfort Estate Agents in the Eastern Beaches area of Auckland.

Christine is well known through the Ray White Group after many years as one of the top international sales members. Together with her many sales awards, Christine was acknowledged in 2002 by receiving the pinnacle award of the company in New Zealand, being the Chief Executive’s Cup.

Christine in re-joining Mountfort Estate Agents takes up a role as the Business Development and Growth Manager of the company.  Bob Mountfort said he was thrilled to have Christine back. “It is like a homecoming and she will add to our growth plans throughout the region. Our group services the Eastern Beaches through our offices at Howick, Bucklands Beach, Half Moon Bay, Botany Town Centre, Dannemora and Pakuranga.  Christine will enable our growth to continue through her extensive contacts.”

In accepting the position, Christine said that it is a great honour to return to the Ray White Group and in particular, the Eastern Beaches network with Neil Baker and Bob Mountfort.  “I have watched the Group continue to grow, exploring new marketplaces and the relocation to new premises in Howick. My role to assist in growth through recruitment and development is what I really enjoy doing and this is a win for all of us involved.”

Carey Smith, New Zealand Chief Executive for Ray White, made comment that Christine’s return was of particular interest to our group. “Christine received my award in 2002 for her outstanding contribution to our group. It is great to have her back as her passion for the industry, for learning and development still remains at the highest level.”

The Mountfort Group have over 100 salespeople, with a large property management business and they also fully integrate with the Eastern Beaches Loan Market team.  If you are seeking a career in real estate or any advice on your property needs, please contact Christine Fowler on 0274 930 529 or christine.fowler@raywhite.com.

.

The Ray White Group is proud to announce the appointment of Graeme Fraser to the position of Auckland Business Performance Manager.

Graeme joins the corporate team at Ray White with over 30 years of senior management experience in the financial services and real estate industries. He has particular strengths in general management, sales, planning and business growth and performance.

Graeme Fraser

Graeme is currently the CEO of Premium Real Estate in Auckland.  Previous to that Graeme has spent time with Harveys as Regional Manager and also Harcourts.

Carey Smith, Chief Executive of Ray White New Zealand, said “Graeme’s appointment was a direct reflection of the growth of our Auckland business. The central Auckland area for the Ray White Group continues to gain market share and with Graeme’s background working in the high end of the property market with Premium, his skills and knowledge will assist Ray White to continue to grow market share.”

The role that Graeme will undertake includes the direct business relationship with franchise owners of Ray White in the central, northern and eastern zones of Auckland.

For further information on the Ray White leadership team, please click here.

.

The Ray White Group is pleased to announce the opening of Ray White Manukau City located on the corner of Great South Road and Te Irirangi Drive in high profile Westpac named building inManukau.  The office is under the Mountfort Group, with the leader of the office being Mark Te Whare. Mark continues to have a distinguished career in the real estate industry after spending five years in Brisbane with Ray White as a senior auctioneer and then joining Ray White New Zealand three years ago to undertake the role of National Chief Auctioneer. Mark has taken the step into business leadership through the Manukau franchise.  The team joining Mark are high profile performers including Adam Thomson, Garrick Smart, Levani Lum-On, Mandeep Gill, Chanelle Breeze and Gabriel Tuhoro.

Carey Smith, Ray White New Zealand Chief Executive, said he was thrilled to have Mark and the team on board in Manukau. “The Ray White Group is considered a market leader in South Auckland and the addition of Mark and his team joining the Group in Manukau will add to that presence.  I expect the business will be dynamic given the individuals involved and will also have an accent on auction marketing.”

The business will continue to grow in the foreseeable future, with additional services including property management, financial lending and utilities.

For further information on the Manukau franchise please see their local website.

We are pleased to announce the continuing commitment to the Ray White Group of Ray White Ponsonby.  The office, under the ownership of Bryce Earwaker and Simon Damerell have renewed with a long term agreement with the group. The office continues to be one of the top three businesses in Ray White New Zealand.

After taking ownership in 1996, Bryce Earwaker, who was a significant salesperson with another brand, took what was then the United Realty office from number 72 in the network to number 12 in its first full year of trading.  This was the fastest growth that any office had achieved in our network. In late 1997 Simon Damerell joined Bryce Earwaker to form a partnership that is now recognised as one of the leading real estate offices in Auckland.  Consistently being awarded as the top market share, the top marketing and one of the top turnover offices in the Group, the office has an enviable position as the market leader.

The office market share is in excess of 35% in Herne Bay, St Marys Bay, Freemans Bay and Ponsonby. The office also holds in excess of a 20% market share in Grey Lynn and Westmere.

The culture of the office is set on a platform of marketing and service. Each year the business has grown on this ethos and now has a return client rate of over 70%.

In talking about the renewal with Ray White, Bryce Earwaker made comment that he believed the Group has continued to assist the business being at the forefront of technology, marketing and staff development.  He went on to say that the culture they have developed within their business works well with the family values of Ray White and the commitment of the Ray White Group to their members.

Simon Damerell, the co-owner of the office, talked about their plans for 2011.  He said the office is strengthening its management structure with a blend of youth and knowledge. Providing resources to the team and to the marketplace is the point of difference for the office.  He went on to say “The office has always had top sales consultants and property managers and ensuring the environment is the best in the marketplace enables the team to achieve outstanding outcomes for their clients.”

The Ray White Ponsonby office is now in its 15^th year of trading with the current owners.  The office embraces online marketing through its website www.rwponsonby.co.nz and also interacts through social media on Facebook and Twitter.

The office is located at 239 Ponsonby Road, Ponsonby.

The first quarter reflected this confidence with 14,500 sales.  Our group market share hit a new high and this set a platform for what we felt was going to be a year that saw the industry return to better times.  In April the Government started to mute on the basis of changes to LAQCs and also personal taxation advantages.  Their dissertation behind this was to make property less friendly and steer people towards personal saving with the benefit of tax deductions and a higher awareness of Kiwi Saver. In the midst of all this came two interest rate increases.  These were minor but enough to move property into an unfriendly position and to again be questioned as to its value from an investor point of view. 

The second quarter plummeted. Sales were almost 30% down on the previous year and close to mirroring the numbers of 2008.  Our group was acclimatised to these conditions, but you got the feeling this was going to set in for some period of time.  In June we had our third interest rate rise which was enough to send the signal to the market that property sales were going to go into hibernation.  Most in the industry understand that to have buyers you need to have sellers.  Sellers come to the market when there is confidence that they can market their property to receive a satisfactory return on the price that they may have originally paid.   The lack of confidence from sellers then began to domino towards the buying market. 

Read the rest of this entry »

The Ray White Group is pleased to acknowledge the renewal of the franchise agreement with Ted Ingram, the owner of Ray White Papakura.  The office first became a member of Ray White through the transition period of United Realty to Ray White in 1997. The business grew market share steadily and in November 2005 Ted Ingram, who was a member of the Harcourts Group, purchased the office and since that time the market share has grown consistently.

In re-committing to the Ray White Group, Ted Ingram said that his business being partnered with Ray White is a natural choice. He said “The focus on auctions, technology and growth is a continued part of our business model and with Ray White leading the field in these areas, our business remains strong.  The other area that we are developing is our property management and we wish to continue to grow this during 2011.”  Carey Smith, Chief Executive for the Group, made comment that “The Papakura office is one of our best in the country and is well led by business owner Ted Ingram.”  He went on to say that the growth plans Ted has for the office will see the business continue to be the market leader in the area.

The Papakura office has approximately 20 on staff, including sales, property management and administration.  Please see the website for the Ray White Papakura team.

Greg Purcell, business owner of Ray White Papamoa, was recently awarded with the number one business for sales turnover in the Central North Island.  The Ray White Papamoa office is also a leader in market share, completing 31% of the sales in the region during the past quarter.

In accepting the award Greg said that his team are the ones to be congratulated. “They continually work hard to provide a high level of service to sellers and buyers and this builds strong relationships which end up in successful sales.”  He went on to say that the Papamoa area is a highly desirable place to live. Many of the buyers are coming from Auckland and Wellington looking for a quieter lifestyle but in an area where there is a good level of services.  The Ray White Papamoa office has recently increased its team to now be the largest in the area.  NZ Business Performance Manager, Corinna Mansell, said “It has been rewarding to watch the continued growth of Ray White Papamoa and the results that the office has achieved.”

The Mt Maunganui/Papamoa area last month recorded 59 sales at an average sale price of $400,000.  This is down slightly from last year when the average sale price was $422,000.  If you wish to receive a market review of the Papamoa area please contact Ray White Papamoa at email papamoa.nz@raywhite.com.

Ray White is pleased to announce that they have further strengthened their business performance team with the appointment of Rex Bignell. 

Rex commenced in the industry at the age of 17. After a short qualifying period, he quickly moved to being a good performing salesperson and during the past years has worked alongside his father Geoff in their real estate agency situated in Maraetai Beach, Auckland.

Rex’s appointment brings the Ray White business performance team to five.  Corinna Mansell, NZ Business Performance Manager, said “Rex’s appointment was important given the growth that our company has achieved, with 14 new offices joining so far this year.  The growth in market share, particularly in Auckland, has required us to provide more skills to continue to ensure that we continue to gain market share going forward.”  

To read Rex Bignell’s profile please click here.

The Ray White Group has 14 offices in the Central Auckland zone and this group of business owners meet every fortnight to discuss their collective marketing and their drive to gain market share in their respective trade areas.  The past 12 months has seen our Central market share lift and this has been on the back of increased marketing through ACP and APN, together with new offices in Royal Oak, Mt Eden Village and just opened in Sandringham.  Last Friday we released our first 1/4 market share results and the Group now has 16 trade areas above 25%.  The following areas show where Ray White has market share above 25% in the central area of Auckland.

These collective markets total $1.65 billion and for the Ray White Group this is an increase in real terms of 15%.  The largest market in Auckland for sales numbers is Auckland Central and takes in all of the city apartment market where Ray White City Apartments is considered to be the market leader.  For the month of April 2010 the Ponsonby office completed in excess of $20 million in sales with the Kohimarama and Ellerslie offices featuring in the top five national Ray White offices.

Ray White has developed real time market information for buyers and sellers across all areas of New Zealand.  Each Ray White office has access to this information and it can be provided on request.  Ray White has 133 offices throughout New Zealand with 1,345 salespeople and 183 property managers.  To request real time market information please email swatson@raywhite.com