Posts Tagged ‘market share’

Ray White is pleased to announce that they have further strengthened their business performance team with the appointment of Rex Bignell. 

Rex commenced in the industry at the age of 17. After a short qualifying period, he quickly moved to being a good performing salesperson and during the past years has worked alongside his father Geoff in their real estate agency situated in Maraetai Beach, Auckland.

Rex’s appointment brings the Ray White business performance team to five.  Corinna Mansell, NZ Business Performance Manager, said “Rex’s appointment was important given the growth that our company has achieved, with 14 new offices joining so far this year.  The growth in market share, particularly in Auckland, has required us to provide more skills to continue to ensure that we continue to gain market share going forward.”  

To read Rex Bignell’s profile please click here.

The Ray White Group has 14 offices in the Central Auckland zone and this group of business owners meet every fortnight to discuss their collective marketing and their drive to gain market share in their respective trade areas.  The past 12 months has seen our Central market share lift and this has been on the back of increased marketing through ACP and APN, together with new offices in Royal Oak, Mt Eden Village and just opened in Sandringham.  Last Friday we released our first 1/4 market share results and the Group now has 16 trade areas above 25%.  The following areas show where Ray White has market share above 25% in the central area of Auckland.

These collective markets total $1.65 billion and for the Ray White Group this is an increase in real terms of 15%.  The largest market in Auckland for sales numbers is Auckland Central and takes in all of the city apartment market where Ray White City Apartments is considered to be the market leader.  For the month of April 2010 the Ponsonby office completed in excess of $20 million in sales with the Kohimarama and Ellerslie offices featuring in the top five national Ray White offices.

Ray White has developed real time market information for buyers and sellers across all areas of New Zealand.  Each Ray White office has access to this information and it can be provided on request.  Ray White has 133 offices throughout New Zealand with 1,345 salespeople and 183 property managers.  To request real time market information please email swatson@raywhite.com

In a move that creates one of the biggest real estate teams in the Whitianga marketplace, Ray White has announced that its company Whitianga Realty is merging with AJ Innes Real Estate to form Ray White Whitianga from 1 April. For more information see New Offices tab