Posts Tagged ‘marketing with trade me’

The Ray White Group were the first national group to become members of the Trade Me Property website in 2005 and are proud to announce the further extension to their agreement with Trade Me, which will take the Group’s membership beyond 10 years.

Trade Me is the leading website in New Zealand, with almost one in three web users visiting the site on a consistent basis. The property site has grown to be the leader in the market, displaying the majority of the industries web content.

Since joining, Ray White has been the number one supplier of property to Trade Me and with the extension of their agreement the total network will continue to supply every listing on behalf of our vendors and our members also have the opportunity to place all rental properties on Trade Me Rentals.

Carey Smith, Chief Executive of Ray White New Zealand, said “The growth of online has been staggering over the last five years. The ability for those in real estate mode to get an understanding of real estate and the current activity has increased dramatically. The access to the web, the way property is now presented, the broadness of the content has all meant that the web is now a key part of the marketing piece of every property, being for sale or for rent. We have always seen Ray White as being the industry leader in technology and the decision to rejoin Trade Me as a group is essential to our short and long term view of online marketing. “

Brendan Skipper, Head of Trade Me Property, said “Ray White re commitment of their total membership to their site was a clear endorsement of Trade Me’s position in online property marketing. We believe in providing both the community and the real estate industry the best in property marketing and we are thrilled that Ray White continues to recognise the collective value of Trade Me.”

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The Ray White Group are proud founding members of  Trade Me Property and since 2005 has provided all of their vendors with an online listing on Trade Me Property as an essential part to the Ray White  marketing mix. 

In the latest survey by Nielsen Net Ratings Online, July 2010 shows that Trade Me Property had more than 10 times the total viewing time of any other of the websites ranked; with its nearest competitor being realestate.co.nz. and 40 times more than the next property website.

To see the graph showing the July viewing time on property websites please click here.

Carey Smith, Chief Executive of the Ray White Group in New Zealand, said that since joining Trade Me Property in 2005 it has provided Ray White vendors with a distinct advantage over many of the other real estate companies who do not give their vendors a choice in regards to the websites in which they appear.  “Each of our vendors are offered a Trade Me Property listing as part of the Ray White marketing advantage and not only does this increase buyer response, but also ensures that each individual property listed by Ray White has the greatest exposure online.” 

Ray White is the number one real estate company on Trade Me Property with just over 13,000 properties currently displayed.