Posts Tagged ‘marketing’
Earlier this month, Ray White Rotorua agents were involved in the Home Show, held at the new Rotorua Event Centre. Exhibitors included building companies, carpeting wholesalers, stockists of household appliance products, garden centres, interior designers and furniture companies.
There was good attendance at the show with around 8,500 visitors; however Tim O’Sullivan who co-owns Ray White Rotorua with his business partner Anita Martelli has noted that the autumn show attracted towards 14,000, so as to extend their information more broadly they plan to be present at that show next year also.
The Ray White Rotorua branch had originally booked two stands at the show, and then due to a late cancellation secured another at the last minute. Ideally these would have been side by side but with the second stand being only four units away it was found that this gave the team a second chance to catch public attention. The first stand was set up to predominantly promote sales with a huge emphasis on SOLD properties in the area, sparking public interest as to the prices achieved and encouraging them to think about potential results should they decide to put their own property on the market. The second stand complemented with a property management focus, showcasing the complete range of services that Ray White has the ability to provide to investors through their systems.
Those who attended the Home Show were initially attracted to the Ray White stands by the prominent ‘Know How’ signage and Ray White Flags with a Christmas Hamper as a further draw card. Visitors could fill out their details to go into the draw to win the hamper, and then ended up chatting generally about the market. Tim commented “At a guess the draw produced about 400 names and numbers which we are still following up with. We’ve got 6 very good leads for listings.”
The majority of the Rotorua offices current listings were on display. Recent sales were also promoted with a wall dedicated to a SOLD display only. The whole idea had been to give people the opportunity to compare their own homes to recent sales. This also attracted people looking to acquire property to the stand. Through connecting with the Ray White team, interested buyers were able to get a good idea of house prices in Rotorua. Tim explained that “As a direct outcome of the show we had good interest from a couple of buyers in a small sub-division we are marketing at the moment. We wanted to place strong emphasis on “SOLD”. This worked really well and drew people in giving us the opportunity to engage with the public.”
All the agents involved found the show to be an excellent PR exercise. They received many positive comments about the stand and the growing presence of Ray White in the market place in Rotorua. Tim and Anita have utilised very large prominent signage throughout the Rotorua area. Tim observed that “One of the interesting things that came out of the show, speaking with a lot of different people over a short space of time, is that the marketing strategies applied by Ray White Rotorua have created a definite perceived market share, with many people commenting on the Ray White presence in the market place.” Tim and Anita have worked together for 9 years. An opportunity to purchase a boutique company arose in 2011. It was decided that rebranding to Ray White would give the business better brand recognition. Tim commented that “From a client perspective it is easier to sell when part of a bigger brand.”
Towns such as Rotorua are becoming more attractive to Auckland buyers as prices rise in Auckland – particularly for those who already own their own home or have investments in Auckland, but would like to diversify by investing in out of town property. A more favourable Return on Investment compared with Auckland makes Rotorua real estate appealing. This provides further opportunity for Ray White Rotorua to promote their property management services also.
Centrally located within the North Island, Rotorua is a fantastic place to be when you have visitors from around the country or overseas as there are an abundance of local activities on offer, ranging from cultural attractions and exhilarating outdoor activities. In their later years many people from Hawkes Bay have adult children who have moved on to Auckland. Rotorua is only 2.5 hours’ drive from Auckland, offering easier accessibility for catching up with the family. Tim himself ended up in Rotorua by impulsively purchasing a modest investment property when travelling with his Swiss wife 20 years ago. A year later they decided to relocate from Switzerland to the beautiful lakes district.
Agents at the Rotorua office are looking forward to participating in the up and coming home and garden show and are considering having a stand at the Auckland Home Show next year. While working to get listings towards that time, they can advise vendors that their properties will be marketed at the shows.
The Ray White Ponsonby office through agent Jan George and Aaron Haabjoern, recently completed a sale at 23 Cowan Street, Ponsonby which resulted in a record sale price in excess of $2.3 mil. The property was market by Auction and is a 19th century traditional villa with 21st century architecture designed by local architect Ken Crosson and sat on a section size of 758m2. The property features five bedrooms with two bathrooms and a four car garage. The property included a generous area for entertainment, and came complete with a pool and separate spa.
In being marketed by Auction the property was feature displayed in the New Zealand herald, together with internet marketing on trademe and realestate.co.nz. The home was viewed by 230 groups over a 3 week marketing campaign. The Auction night saw 8 registered bidders with 5 0f those bidders participating up to a bidding level of $2.3 mil.
Simon Damerell co-owner of Ray White Ponsonby said that the sale reflected the continuing desire for people to live in the Ponsonby area in a quality home. We have strived over a long period of time to ensure the success of our Auction programmes and with our complete focus on our team getting more for vendors, this is a result of that team effort.
Ray White City Apartments are considered the leaders in apartment selling through the Auckland CBD area. As part of their sales strategy they have a high success with auction marketing and this is shown in their recent clearance figures, which have been in excess of 70% during the past quarter.
Damien Piggin and Daniel Horrobin, who work together as a partnership, have shown how the combination of marketing and auctions come together in subdued market conditions to give vendors, in most cases, a better than expected sales result.
Co-business owner Phil Horrobin said “The concept of marketing auctions does require a balance of print media and online marketing and this in many cases requires the vendors to consider a programme which will allow their property to be seen across a broad audience. The City apartment market is consistently active with buyers; however given the amount of stock that is available we request vendors consider taking their property to the next level of marketing with our company, who have a proven success rate with auction marketing.” He went on to say “This is proven with two of their Elite salespeople Damien Piggin and Daniel Horrobin, who work in a very successful partnership, and have consistently shown the value of marketing through their high success rates.”
Ray White City Apartments have the highest level of marketing each weekend in the New Zealand Herald and also dominate the Trade Me feature market to ensure vendors not only get the best value from their marketing but also have a broad range offering in the online and print media areas.
The Ray White Group in New Zealand is proud to announce our 2010 marketing and promotion campaign. The campaign is designed to give all Ray White clients, with the assistance of their local Ray White Real Estate Office, the ability to market their property and to increase profile, presentation and buyer response within a targeted period with upgraded promotion and also subsidised rates.
2010 so far has shown properties that are well marketed through controlled concepts, both online and through media, have very good buyer response. This campaign, through national and local media together with online marketing and property promotion, is designed to maximise buyer response to each and every property that Ray White is currently marketing as well as for those clients who are considering listing their property with Ray White.
The campaign will run during September and each Ray White licensee salesperson has information on the campaign. We believe supporting our clients with increased buyer response will inevitably lead to more success for property sales on behalf of Ray White clients.
For further information please contact anyone of our 134 Ray White offices, who will provide information on our 2010 marketing and promotion campaign.
The Ray White Group is pleased to present, in conjunction with APN, our 40 page property lift-out that will be appearing in the Herald on Sunday this weekend 1st August 2010. This is the seventh of our feature lift-outs and has 108 properties displayed on behalf of our vendor clients throughout New Zealand.
Alongside the lift-out we present the Ray White e-book link which is available for our agency business and their clients to distribute through to databases, family and friends. Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases.
The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 352,000. We welcome all enquiries to be part of these outstanding marketing opportunities.
The Ray White Group has surpassed over 1.1 million views in one month of their properties on Trade Me. Ray White is the first real estate company to surpass this mark, with average on 585 views per property. In addition to this, the Ray White Group also received over 6,500 emails enquiries on their properties during the month an average of over 300 per working day.
Ray White can attribute a high degree of its marketing success rate directly from Trade Me. Our partnership with Trade Me Property is developed on the basis that their real estate website receives in excess of 2.5 times the amount of any other composite website and 5 times the amount of any individual agency website. Ray White has 100% of their stock with Trade Me and this provides Ray White vendors with a far greater exposure than any other individual real estate company in New Zealand.
Trade Me Property has a average visitor length of 21 minutes, with the highest from any individual agency being a mere 5 minutes. This gives further emphasis to Ray White in regards to their properties exposure and the relevant display information.
Complimentary to Trade Me Property is Ray White’s national site www.raywhite.co.nz. This provides the user with integrated industry news together with 14,500 properties that all have satellite and hybrid mapping and fully featured photography which is enhanced by the slideshow display format. The value of our national site is further enhanced through the 131 individual Ray White office sites which provide detailed information at a local level.
Ray White has developed a complete web strategy which offers vendors and also purchasers the greatest audience of any New Zealand real estate company. Each property that is listed through Ray White receives automatic listing on Trade Me Property, raywhite.com, raywhite.co.nz and the local office website. This exposes Ray White properties to in excess of 1.125 million unique browsers per month, which is 6 times our nearest national competitor.
Trade me is recognised as the clear leader for online Real Estate marketing. Ray White is the number 1 Real Estate company on Trade Me.
Ray White is a market leading real estate agency business who provides services to the community through its 132 branches throughout New Zealand. Ray White, as a company, is continuing to grow with the attraction of new offices to our group. As part of our growth strategy we are looking for a recruitment and database assistant to join our corporate offices based in Auckland.
This position is essentially working with the management team to undertake various forms of communication for the recruitment of new business to Ray White. It would involve compiling a database from industry sources targeting specific areas; communicating through written and verbal channels to existing members within the industry; maintain, regulate and update a working database; appointments for face-to-face meetings through telephone communication; developing systems and reports which track workflow; bring together opportunity packs to be sent out to potential prospects.
This position would suit a person who is competent with their communication, has the ability to use a degree of initiative and has a geographical understanding of areas throughout New Zealand. We would be flexible on hours as the position initially will be approximately 20 to 30 hours per week and potentially grow into a full time role. You will be working in an environment with other team members and it is expected that the role will integrate from time-to-time with other workflows within the business.
If you wish to apply for this position please forward your CV to Stephanie Watson – firstname.lastname@example.org for other enquires 09 377 5069.
Applications close February 2, 2010.
The Ray White Group are pleased to present, in conjunction with APN, our 36 page property lift-out that will be appearing in the Herald on Sunday this weekend 29th November 2009. This is the third of our feature lift-outs and has over 100 properties displayed on behalf of our vendor clients throughout New Zealand.
Alongside the lift-out we present the Ray White e-book which is available for our agency business and their clients to distribute through to databases, family and friends. Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases.
The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 307,000.
Our next series Herald on Sunday lift-outs will be published during 2010 and we welcome enquiries to be part of these marketing outstanding opportunity.