Posts Tagged ‘marketing’

The Ray White Ponsonby office through agent Jan George and Aaron Haabjoern, recently completed a sale at 23 Cowan Street, Ponsonby which resulted in a record sale price in excess of $2.3 mil. The property was market by Auction and is a 19th century traditional villa with 21st century architecture designed by local architect Ken Crosson and sat on a section size of 758m². The property features five bedrooms with two bathrooms and a four car garage. The property included a generous area for entertainment, and came complete with a pool and separate spa.

In being marketed by Auction the property was feature displayed in the New Zealand herald, together with internet marketing on trademe and realestate.co.nz. The home was viewed by 230 groups over a 3 week marketing campaign. The Auction night saw 8 registered bidders with 5 0f those bidders participating up to a bidding level of $2.3 mil.

Simon Damerell co-owner of Ray White Ponsonby said that the sale reflected the continuing desire for people to live in the Ponsonby area in a quality home. We have strived over a long period of time to ensure the success of our Auction programmes and with our complete focus on our team getting more for vendors, this is a result of that team effort.

.

.

Ray White City Apartments are considered the leaders in apartment selling through the Auckland CBD area.  As part of their sales strategy they have a high success with auction marketing and this is shown in their recent clearance figures, which have been in excess of 70% during the past quarter.

Damien Piggin and Daniel Horrobin, who work together as a partnership, have shown how the combination of marketing and auctions come together in subdued market conditions to give vendors, in most cases, a better than expected sales result.

Co-business owner Phil Horrobin said “The concept of marketing auctions does require a balance of print media and online marketing and this in many cases requires the vendors to consider a programme which will allow their property to be seen across a broad audience. The City apartment market is consistently active with buyers; however given the amount of stock that is available we request vendors consider taking their property to the next level of marketing with our company, who have a proven success rate with auction marketing.”  He went on to say “This is proven with two of their Elite salespeople Damien Piggin and Daniel Horrobin, who work in a very successful partnership, and have consistently shown the value of marketing through their high success rates.”

Ray White City Apartments have the highest level of marketing each weekend in the New Zealand Herald and also dominate the Trade Me feature market to ensure vendors not only get the best value from their marketing but also have a broad range offering in the online and print media areas.

The Ray White Group in New Zealand is proud to announce our 2010 marketing and promotion campaign.  The campaign is designed to give all Ray White clients, with the assistance of their local Ray White Real Estate Office, the ability to market their property and to increase profile, presentation and buyer response within a targeted period with upgraded promotion and also subsidised rates. 

2010 so far has shown properties that are well marketed through controlled concepts, both online and through media, have very good buyer response.  This campaign, through national and local media together with online marketing and property promotion, is designed to maximise buyer response to each and every property that Ray White is currently marketing as well as for those clients who are considering listing their property with Ray White. 

The campaign will run during September and each Ray White licensee salesperson has information on the campaign. We believe supporting our clients with increased buyer response will inevitably lead to more success for property sales on behalf of Ray White clients. 

For further information please contact anyone of our 134 Ray White offices, who will provide information on our 2010 marketing and promotion campaign.

Ray White Herald on Sunday Lift out

The Ray White  Group is pleased to present, in conjunction with APN, our 40 page property lift-out that will be appearing in the Herald on Sunday this weekend 1st August 2010. This is the seventh of our feature lift-outs and has 108 properties displayed on behalf of our vendor clients throughout New Zealand.

Alongside the lift-out we present the Ray White e-book link which is available for our agency business and their clients to distribute through to databases, family and friends. Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases.

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 352,000. We welcome all enquiries to be part of these outstanding marketing opportunities.

We are pleased to announce the cover for our upcoming lift out of the NZ Herald on Sunday edition to be published on Sunday 1st August 2010.

The cover is taken of Mount Ruapehu in the North Island. Please click here to view the cover.

We are please to advise the cover of our upcoming NZ Herald on Sunday awards edition to be publish on Easter Saturday the 4th of April 2010. 

The cover photo is taken of Lake Taupo in Autumn. Please click here to view the cover.

The Ray White Group has surpassed over 1.1 million views in one month of their properties on Trade Me.  Ray White is the first real estate company to surpass this mark, with average on 585 views per property. In addition to this, the Ray White Group also received over 6,500 emails enquiries on their properties during the month an average of over 300 per working day.

Ray White can attribute a high degree of its marketing success rate directly from Trade Me.  Our partnership  with Trade Me Property is developed on the basis that their real estate website receives in excess of 2.5 times the amount of any other composite website and 5 times the amount of any individual agency website.  Ray White has 100% of their stock with Trade Me and this provides Ray White vendors with a far greater exposure than any other individual real estate company in New Zealand.

Trade Me Property has a average visitor length of 21 minutes, with the highest from any individual agency being a mere 5 minutes.  This gives further emphasis to Ray White in regards to their properties exposure and the relevant display information. 

Complimentary to Trade Me Property is Ray White’s national site www.raywhite.co.nz.  This provides the user with integrated industry news together with 14,500 properties that all have satellite and hybrid mapping and fully featured photography which is enhanced by the slideshow display format.  The value of our national site is further enhanced through the 131 individual Ray White office sites which provide detailed information at a local level. 

Ray White has developed a complete web strategy which offers vendors and also purchasers the greatest audience of any New Zealand real estate company.  Each property that is listed through Ray White receives automatic listing on Trade Me Property, raywhite.com, raywhite.co.nz and the local office website.  This exposes Ray White properties to in excess of 1.125 million unique browsers per month, which is 6 times our nearest national competitor.

Trade me is recognised as the clear leader for online Real Estate marketing. Ray White is the number 1 Real Estate company on Trade Me.

Ray White is a market leading real estate agency business who provides services to the community through its 132 branches throughout New Zealand.  Ray White, as a company, is continuing to grow with the attraction of new offices to our group.  As part of our growth strategy we are looking for a recruitment and database assistant to join our corporate offices based in Auckland. 

This position is essentially working with the management team to undertake various forms of communication for the recruitment of new business to Ray White. It would involve compiling a database from industry sources targeting specific areas; communicating through written and verbal channels to existing members within the industry; maintain, regulate and update a working database; appointments for face-to-face meetings through telephone communication; developing systems and reports which track workflow; bring together opportunity packs to be sent out to potential prospects.

This position would suit a person who is competent with their communication, has the ability to use a degree of initiative and has a geographical understanding of areas throughout New Zealand.  We would be flexible on hours as the position initially will be approximately 20 to 30 hours per week and potentially grow into a full time role. You will be working in an environment with other team members and it is expected that the role will integrate from time-to-time with other workflows within the business.

If you wish to apply for this position please forward your CV to Stephanie Watson – swatson@raywhite.com for other enquires 09 377 5069.

Applications close February 2, 2010.

The Ray White Group are pleased to present, in conjunction with APN, our 36 page property lift-out that will be appearing in the Herald on Sunday this weekend 29th November 2009. This is the third of our feature lift-outs and has over 100 properties displayed on behalf of our vendor clients throughout New Zealand.  

Alongside the lift-out we present the Ray White e-book which is available for our agency business and their clients to distribute through to databases, family and friends.  Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases. 

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 307,000.  

Our next series Herald on Sunday lift-outs will be published during 2010 and we welcome enquiries to be part of these marketing outstanding opportunity.