Posts Tagged ‘NZ Herald’

Top Ray White Offices Show Strength in Marketing

The three largest offices in the Ray White Group, being Ray White City Apartments, Ray White Ponsonby and Ray White Remuera, together with their branch offices, this year continued to market property through the inaugural Christmas/New Year editions of Herald Homes.  This was the first time the New Zealand Herald has run a Homes section over the Christmas/New Year period, which was fully supported by our top Ray White business in Auckland.

Megan Jaffe, Principal of Ray White Remuera and Ray White Orakei said “Our business today is very much focused on our clients and they have an expectation that we will continue to be positively marketing property all year round. In our business plan for 2013 we focused on achieving increased levels of sales turnover for the year and this included us continuing to market property right throughout the 2013/2014 holiday season.”

Herald Christmas Marketing 2013Simon Damerell from the Damerell Earwaker Group with Ray White offices in Ponsonby, Grey Lynn and Pt Chevalier, said that the marketing campaign had an overwhelming positive response. “Last week we held over 20 open homes and we had large numbers of buyers through our properties and this has allowed us and clients to achieve our highest ever result in December together with a good number of offers in the first weeks of January, which would not normally be achieved.”

Phil Horrobin from the City Realty Group with Ray White offices in the City and Broadway, said that his salespeople in particular appreciated the opportunity to be able to use the New Zealand Herald to continue marketing campaigns throughout December and January.  He said “Our business is a 12 month business and it is important to know that today clients expectations to be able to make contact with us at all times is part of the reason why our team has had such success over the holiday period.”

Graeme Fraser, Auckland Business Performance Manager for Ray White, said that the marketing, in collaboration with the New Zealand Herald, was a resounding success. “It has allowed our top businesses and salespeople to continue with their marketing campaigns. This will now become part of our annual strategy to ensure that we are seen as a business the operates on the basis of our clients and continues to achieve the best outcomes.”

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Ray White Present Superior Marketing

During the past month the Ray White Group have been promoting exclusively to their clients the opportunity to receive marketing incentives when property is listed with Ray White through our media partners, including NZ Herald, Christchurch Press, Property Press and Fairfax Suburban. We would like to acknowledge our media partners in the presentation of Ray White property throughout New Zealand.

This week the Group presents 29½ pages in the NZ Herald through Herald Homes, Coast & Country and also Apartments. Please click the image for the e-book presentation. The Ray White Group in Auckland is represented through 51 offices and we are a recongised leader in many marketplaces, having a share of property sales just over 22% through Central Auckland.

The Christchurch Press is a leader in property marketing throughout Canterbury and Ray White has a significant display this weekend.

The Property Press has 19 publications throughout New Zealand and this week Ray White has over 190 pages with more than 500 properties featured through Property Press. These properties are also displayed online through propertypress.co.nz.

Fairfax Regional is a significant partner, with community newspapers across New Zealand with over 35 marketplaces serviced by Fairfax Media. The community newspapers are provided free of charge to each home and Ray White has a significant presence through the majority of these newspapers.

Ray White continues to offer incentives through ABC Signs and also our online partner, Trade Me Property.

Orakei Office Welcomes New Team Member

Ray White Orakei opened their office just over 12 months ago in Coates Avenue under the leadership of Mike Zelcer and, together with business partner Megan Jaffe, the new business has enjoyed particularly strong sales and has reached a market share in excess of 30% in the Orakei region.

Mike Zelcer recently featured in the New Zealand Herald focus on suburb area in their Midweek Homes liftout, where the homes at 64 Kupe Street and 42B Te Arawa Street were featured as properties currently on the market. Together with this, in the recent sales section it showed that Mike Zelcer sold 19 Takitinu Street for $1.22 million.

Mike Zelcer said that the office has really gone ahead in leaps and bounds. “Our Ray White signage is now a familiar sight through the streets of Orakei and we have been getting outstanding results for our clients.” He went on to say that recently Lynn Bartram has joined the office, who has 19 years of sales experience in the Eastern Suburbs. “Lynn will compliment the ambitions of our growing office and she has always been known for the high quality service that she provides.

Carey Smith, Chief Executive of Ray White New Zealand, said “The Orakei office has really found its place and been accepted in the local community. Mike Zelcer has always had a high profile in Orakei and being able to operate from his own office in conjunction with Megan Jaffe has seen outstanding results in their first year of operation.”

For more information on Ray White Orakei please see their website www.rworakei.co.nz

Please see information on the local Orakei market written by Graham Hepubrn together with properties that are on the market and recent sales in the area.

List with Ray White and See Double

The Ray White Group has brought together substansive marketing incentives for vendors who are considering marketing their property during the two week period commencing the 15th of Sepetember 2012. Our principal partners include the New Zealand Herald, Property Press, Suburban News, APN Regional, Fairfax Regional, Trade Me Property and ABC Signs.

Ray White members have full details on the upgrade incentives available to our vendors who are currently on the market or considering putting their property on the market. These incentives will create a higher awareness to the currently active buyer pool for each particular area.

The Ray White Group is proud to continue, with its media partners, offering marketing value. We believe the success of a property sale is not only held in the hands of the licensee salesperson and agency, but also through the quality of print media and online marketing.

The New Zealand Herald has a broad readership and in the 15th September publication Ray White will display property from the front position.

The Christchurch Press is considered the leading publication in the South Island and all Ray White members throughout the South Island have details on exclusive upgrades available within this publication from the 15th September .

The Property Press has 19 publications throughout New Zealand and presents property at a local community level. Property Press upgrades will be available exclusively to Ray White clients from the week beginning 17th of September 2012.

APN Regional has given our offices that support their publications the opportunity to be involved in our National Statement with a commencement date of the 17th of September 2012.

Suburban News is also part of the media group providing upgrade marketing through their Western Homes, Southern Homes, North Shore Homes and Outlook publications. The Far North Real Estate guide is also involved in our marketing programme.

For further information on the Ray White National Marketing Statement please contact your local Ray White office.

List with Ray White and See Double

The Ray White Group, in partnership with the New Zealand Herald, Property Press, Suburban News, Outlook and Far North Real Estate, have brought together substantive marketing incentives for vendors who are considering marketing their property during the two week period commencing 10th March 2012.

Each of our members in areas where each of our media partners have publications will have information on the upgrade incentives for vendors who are currently on the market or considering. These incentives will create a higher awareness to the currently active buyer pool for that particular area.

The Ray White Group is proud to continue, with its media partners, offering marketing value. We believe the success of a property sale is not only held in the hands of the licensee salesperson and agency, but also through the quality of print media and online marketing.

The New Zealand Herald has a broad readership and in the 10th March publication Ray White will display property from the front position.

The Property Press has 19 publications throughout New Zealand and presents property at a local community level. Property Press upgrades will be available exclusively to Ray White clients from the week beginning 12th March.

Suburban News is also part of the media group providing upgrade marketing through their Western Homes, Southern Homes, North Shore Homes and Outlook publications.  The Far North Real Estate guide is also involved in our marketing programme.

Ray White is proud to offer the latest in web marketing through their most recent application Walk Score. Each and every property promoted on raywhite.co.nz includes the Walk Score application. Walk Score provides geographic and suburban based information and gives an extensive overview of the services available within walking distance of each property.

For further information on the Ray White National Marketing Statement please contact your local Ray White office.

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Ray White Auckland Celebrate Awards

The Ray White Group in Auckland comprises 50 offices with just over 900 sales members. Last night awards were held for the Auckland region, which is identified in two zones being the City-Side and North Shore. Also during the evening the new Elite and Premier members were recognised for their outstanding sales results for the calendar year to date.

Graeme Fraser, Auckland Business Performance Manager, presented the City-Side zone awards. In his address he made comment about the growth of the Group on the city side, particularly the top offices which include City Apartments, Ponsonby, Remuera, Royal Oak and Central Auckland Commercial. These businesses have lifted their market share consistently during the year, with the top business on the city-side, being City Apartments, having a market share in excess of 40% for the first time ever. He also recognised Bruce Whillans from Central Auckland Commercial as being the number one salesperson for sales turnover; Marie Raos from Howick as the leading salesperson for business growth; and Damian Piggin and Daniel Horrobin from City Apartments for auction marketing.

Carey Smith presenting Lesley Hawes NZ 2012 Elite Member

Corinna Mansell, National Business Performance Manager, presented the North Shore awards. The top business in the categories of sales turnover and business growth was Pinehill; Whangaparaoa were the leading marketing office.  Individually Darryn Laskey was recognised as the top salesperson for property sales and he was also recognised as number one in business growth.

Carey Smith, Chief Executive of Ray White New Zealand, in his address spoke about the relevance of individual licensee salespeople. “There is a strong belief within the Ray White Group that the salesperson is the one who becomes the choice of the vendor.”  He said that the Group is ensuring our salespeople are well profiled, have outstanding marketing material and also have industry leading technology.

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Marketing Success

Ray White City Apartments are considered the leaders in apartment selling through the Auckland CBD area.  As part of their sales strategy they have a high success with auction marketing and this is shown in their recent clearance figures, which have been in excess of 70% during the past quarter.

Damien Piggin and Daniel Horrobin, who work together as a partnership, have shown how the combination of marketing and auctions come together in subdued market conditions to give vendors, in most cases, a better than expected sales result.

Co-business owner Phil Horrobin said “The concept of marketing auctions does require a balance of print media and online marketing and this in many cases requires the vendors to consider a programme which will allow their property to be seen across a broad audience. The City apartment market is consistently active with buyers; however given the amount of stock that is available we request vendors consider taking their property to the next level of marketing with our company, who have a proven success rate with auction marketing.”  He went on to say “This is proven with two of their Elite salespeople Damien Piggin and Daniel Horrobin, who work in a very successful partnership, and have consistently shown the value of marketing through their high success rates.”

Ray White City Apartments have the highest level of marketing each weekend in the New Zealand Herald and also dominate the Trade Me feature market to ensure vendors not only get the best value from their marketing but also have a broad range offering in the online and print media areas.

2010 Spring Campaign Launched

The Ray White Group in New Zealand is proud to announce our 2010 marketing and promotion campaign.  The campaign is designed to give all Ray White clients, with the assistance of their local Ray White Real Estate Office, the ability to market their property and to increase profile, presentation and buyer response within a targeted period with upgraded promotion and also subsidised rates. 

2010 so far has shown properties that are well marketed through controlled concepts, both online and through media, have very good buyer response.  This campaign, through national and local media together with online marketing and property promotion, is designed to maximise buyer response to each and every property that Ray White is currently marketing as well as for those clients who are considering listing their property with Ray White. 

The campaign will run during September and each Ray White licensee salesperson has information on the campaign. We believe supporting our clients with increased buyer response will inevitably lead to more success for property sales on behalf of Ray White clients. 

For further information please contact anyone of our 134 Ray White offices, who will provide information on our 2010 marketing and promotion campaign.

 

Herald on Sunday Lift Out – 29 November

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The Ray White Group are pleased to present, in conjunction with APN, our 36 page property lift-out that will be appearing in the Herald on Sunday this weekend 29th November 2009. This is the third of our feature lift-outs and has over 100 properties displayed on behalf of our vendor clients throughout New Zealand.  

Alongside the lift-out we present the Ray White e-book which is available for our agency business and their clients to distribute through to databases, family and friends.  Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases. 

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 307,000.  

Our next series Herald on Sunday lift-outs will be published during 2010 and we welcome enquiries to be part of these marketing outstanding opportunity.

 

Herald on Sunday – 44 page Lift Out

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Herald on Sunday Lift out please click here

The Ray White Group are pleased to present, in conjunction with APN, our 44 page property lift-out that will be appearing in the Herald on Sunday this weekend 1st November 2009. This is the second of our feature lift-outs and has over 100 properties displayed on behalf of our vendor clients throughout New Zealand.  This lift-out also features properties from Vanuatu. 

Alongside the lift-out we present the Ray White e-book which is available for our agency business and their clients to distribute through to databases, family and friends.  Ray White prides itself on its ability to provide innovation in marketing and also to offer value through its various marketing mediums, including media, websites, property signage and our own internal client databases. 

The Herald on Sunday is the leading Sunday media and is distributed throughout the North Island with a readership of over 307,000.  

Our next Herald on Sunday lift-out will be published on 28th November 2009 and would welcome enquiries to be part of this outstanding opportunity.

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