Posts Tagged ‘Phil Horrobin’
Launched in December the Ray White Summer Sale Campaign is well underway and is already achieving some stand out results for vendors across the country.
Carey Smith, Ray White New Zealand CEO, says “the property market has been extremely active – especially leading in to the holiday season. This year more than any other year, we expect, and are seeing, December and January to have considerable activity – and this is clearly benefiting our clients.”
Recognising this market activity Ray White New Zealand are dedicated to actively marketing and working through the holiday season. “Traditionally the number of houses for sale over the holiday period decreases” says Phil Horrobin of Ray White City Apartments. “This creates opportunities to actively market our vendors properties – ensuring they really stand out.”
Megan Jaffe agrees, and adds “another clear advantage to marketing your home over this period is that buyers who are looking for properties during the holidays are usually serious about purchasing – which can also lead to a quick, effective sale”.
Ray White have designed special upgraded marketing campaigns through our Central Auckland offices – which are available during the holiday period. These are designed to give clients the opportunity to widely expose their property through the New Zealand Herald, online through Realestate.co.nz and Trade Me Property.
The initiative led by our Damerell Group, City Realty and Megan Jaffe Real Estate offices has been adopted nationally by Ray White New Zealand offices who have networked through their local communities and with local suppliers to offer their clients the most competitive marketing packages over the holiday season.
“As we all know a reduced competition between sellers has historically increased competition amongst buyers – ensuring that we get our vendors the best possible sale for their property” says Simon Damerell of Ray White Ponsonby, Grey Lynn and Point Chevalier – who are also actively supporting and marketing the initiative.
“With our offices fully supporting open home campaigns, we undertake to be available to show buyers through properties when they have time and can make decisions about their home purchase.” says Carey Smith.
For more details on the initiative talk to your local Ray White office – or click here for more information.
The team have been raising funds through a variety of events including The Estée Lauder Companies Pink Star Walk which saw around 12 of their staff members (pictured above) walk to 10km event with close to 5,500 other women in Auckland. Last Friday the Ray White City Apartments team also got involved in the New Zealand Breast Cancer Foundation Street Appeal (Michelle Yurak pictured above with Amanda Fonoti) and, in addition to holding in-house morning teas and auction fundraisers, have raised close to $3,000 for the New Zealand Breast Cancer Foundation to-date.
“One of our dear staff-members is battling breast cancer, so we are really doing this for her!” says Michelle Yurak from Ray White City Apartments. “We get the satisfaction of at the very least just trying to make a difference. Besides, all it really costs is time – something many of the people we help don’t have. We enjoy raising money for a cause and making it into an event. Our team are very generous and really get on board with donations and being involved. We have held other ‘Pink’ Morning Teas in the past but one of the highlights this years was seeing my Sales Manager and fellow colleague getting into the spirit and dressing up for our morning tea shout, as well as another colleague, Dominic Worthington, bidding $400 on the bottle of Moet Rose in the last minutes of our in-house auction.”
October is breast cancer awareness month and the New Zealand. Breast cancer is the most common cancer for women affecting one in nine New Zealand women over their lifetime, and each day seven women are diagnosed with breast cancer in New Zealand.. The New Zealand Breast Cancer Foundation is a not-for-profit charitable trust and is totally reliant on grants and donations from the New Zealand public including community events held nationwide; and their own fundraising initiatives such as the Pink Ribbon Street Appeal. The money raised throughout the month will be used to fund vital research projects and support women recovering from and living with breast cancer in New Zealand. The Foundation also actively promote awareness of breast cancer in the community by providing information and education – specifically on the life-saving benefits of early detection and the importance of mammograms.
Each month Ray White City Apartments hold their own in-house ‘bake sale’ and the ladies of the office choose a charity to support. To date the team have made donations to the SPCA, New Zealand Breast Cancer Foundation, The Leukemia and Blood Foundation of New Zealand (through Delanie Horrobin’s Sky Tower Stair Challenge), Ronald McDonald House, as well as stepping up to support a colleagues friend who lost everything in a recent house fire. Other team members also support various charities, including Greenpeace, Save The Bees, St John, Autism New Zealand and Diabetes New Zealand, through regular donations from property sales.
“It is an inspiring team to manage and work alongside” says Phil Horrobin, owner of the City Realty Group.
The Ray White Group is a proud supporter of Life Education Trust and were involved in the 11th Annual Life Education Trust Charity Day held on 27 September 2014.
As part of the charity day, Chairman Lance Hutchison organises a race day at Ellerslie which includes the feature races of the Bonecrusher Stakes and the Ray White New Zealand Mitchelson Cup. This year a large crowd gathered in support of the Life Education Trust, with mascot to the Trust, Harold, being welcomed by the crowd with many attendees supporting Harold’s livery that was available for purchase.
The Ray White Mitchelson Cup was Race 4 on the program with a field of seven runners. Ethical was the winner and in presenting the cup to the winning connections, Carey Smith, Chief Executive of Ray White New Zealand, said he was very proud that Ray White could be part of the Life Education Trust Charity Day. “All of our members have a strong belief in ensuring that our next generation is cared for and as a family based company, the Life Education Trust shares many of the values Ray White holds dear.”
Carey Smith made special note of Phil Horrobin’s support through the City Realty Group who are members of Ray White and who sponsored Race 5. Phil Horrobin said that he also felt that in supporting the Life Education Trust that he was also supporting the future of those less fortunate than many of us and was thrilled to be able to be participating in the day.
The photo above is of Chase Smith (son of Ray White New Zealand CEO, Carey Smith) engaging with Harold on the finer points of being a mascot at the Charity Race Day.
The Ray White Group are proud to welcome their 61st office throughout the Auckland region, being Ray White Epsom. The office will be open as part of the City Realty Group, with Alan White Elite sales member Heather Walton leading the new office at its high profile location on Manukau Road.
With more than 18 years of real estate experience, Heather Walton will lead the team at Ray White Epsom and will transfer from Ray White Broadway to ensure the success of the new joint venture with City Realty.
Phil Horrobin, owner of the City Realty Group, said that he was “thrilled to be able to provide a genuine career path through to ownership for those involved in the City Realty Group.” He said that it has been his “ambition for a long period of time to not only have a market leading business through the City, Newmarket and Epsom areas, but also to provide a genuine career path to leading contributors within the City Realty Group that allows those people to share in the success of our network and also be part of their long term growth as a member of Ray White.”
Graeme Fraser, Auckland Business Performance Manager for Ray White New Zealand, said that the new Ray White Epsom office would be another part of the very strong central region for Ray White. “Currently the Ray White offices have a market share of over 28% through the region and with the addition of the new Ray White Epsom office, further growth in market share is expected given the high profile location combined with the growth of Ray White, which is attracting leading sales members to the Group.”
The Ray White Epsom office will provide a highly personalised service through the sales team and will offer property management services as part of City Realty and SuperCity Rentals. The new office is located at 349A Manukau Road, Epsom and can be contacted through their dedicated website rwepsom.co.nz or telephone 09 638 8640.
Over 60 people gathered recently to celebrate the commencement of sustained funding to the Heart for Youth Trust and to recognise the achievements and support of Y for Youth‘s Founding Angels which included Phil Horrobin and Ian Spurle of Ray White City Realty Ltd.
Y for Youth is a ‘social brand’ setup and designed to empower New Zealand’s youth. Passionate about positively influencing the lives of youth to build happy, healthy communities Y for Youth do this by creating sustained funding for organisations and programmes that educate, motivate and mentor our youth.
Phil Horrobin and Ian Spurle of Ray White City Realty were both recognised as Founding Angels on the night. Their support, which included sponsoring the Y for Youth Cocktail Function, has meant a great deal to the organisation says Lara Jane, Co-Founder of Y for Youth in New Zealand. “Without Phil and Ian’s support, we would not have been able to come together and celebrate the success of a huge milestone in Y for Youth’s journey, the commencement of sustained funding to our youth organisations.” The support of businesses and this guaranteed sustained funding means that Y for Youth can focus on expanding their programmes and connecting with as many youth as possible.
“It was a wonderful experience seeing and being with all these special people. Being able to see how generous people are with there time, ideas and funding was an experience. It was very satisfying.” says Phil Horrobin.
One of Y for Youth’s biggest successes since their recent launch in New Zealand has been attracting the attention, and support of high profile celebrities including Temuera Morrison (Ambassador), Laura Dekker who sailed around the world at 15 years of age who has stepped in as a Youth Ambassador, Amanda Billing from Shortland Street and high profile New Zealand musician Tiki Taane – both also a Founding Angels and Ambassadors. Other Founding Angels include Coca-Cola, Navman Wireless, Michael Mayell (founder of Cookie Time) and Kim Dotcom. “Our Founding Angels have been instrumental to our success so far, however by far the biggest, and the most important milestone, was taking the concept of Y for Youth from an initial idea through to actually creating sustained funding for our youth organisations.” says Lara Jane.
Y for Youth is now focused on sharing the youth organisations stories. Letting the public know about their programmes and the positive impact they are having on our community.
“It is fantastic to see our offices putting back into the community especially with our youth – forming habits to be future leaders but first working through some of the social issues they face today. City Realty Ltd have played a major role in fundraising and the cocktail party was a celebration of the success of two years of hard work developing the model that is now at the implementation phase. It’s all systems go in no small part due to Phil Horrobin – Business Owner of City Realty and their ongoing support of Y for Youth. This was recognized when they were announced as Founding Angels at the function.” says Graeme Fraser, Auckland Business Performance Manager for Ray White New Zealand.
The Ray White City Apartments office headed up by business owner Phil Horrobin has been awarded the number 1 Ray White office in New Zealand and also the number 2 Ray White office internationally across the Ray White Group.
Phil Horrobin, business owner of City Realty, said that it is wonderful to receive the Office of the Year award on behalf of the Ray White City Apartments team. Also being acknowledged as the Number 2 International Office in the Ray White Group is extraordinary and all credit is due to the entire City Realty team, particularly those members who are part of our City Apartments business.
Carey Smith, Chief Executive of Ray White New Zealand, said that “Ray White City Apartments is an extraordinary business. After being awarded the Real Estate Institute Medium Business of the Year, the City Apartments business has continued to go from strength-to-strength with 844 sales completed during the year and holding a market share of 41.3% in the city residential apartment market, which is unmatched by any company.” He went on to say that “Phil Horrobin together with the City Realty leadership team have continued to demonstrate their ability to gain confidence with vendors while being a business of attraction for salespeople who wish to lift their capacity in a high performance environment.”
Graeme Fraser, Auckland Business Performance Manager for Ray White, said that the Ray White City Apartments team “are not only leaders in the area of sales but they have also shown a strong emphasis in regards to their marketing, both online and print media, and this has established them as one of the leading auction market companies in Central Auckland. City Realty is a strongly integrated company that has Loan Market, SuperCity Rentals and also additional offices in Broadway that support their overall company success.”
Ray White City Apartments were acknowledged as the New Zealand Office of the Year, Number 2 International Office of the Year, as well as the Number 5 New Zealand Growth Office.
The three largest offices in the Ray White Group, being Ray White City Apartments, Ray White Ponsonby and Ray White Remuera, together with their branch offices, this year continued to market property through the inaugural Christmas/New Year editions of Herald Homes. This was the first time the New Zealand Herald has run a Homes section over the Christmas/New Year period, which was fully supported by our top Ray White business in Auckland.
Megan Jaffe, Principal of Ray White Remuera and Ray White Orakei said “Our business today is very much focused on our clients and they have an expectation that we will continue to be positively marketing property all year round. In our business plan for 2013 we focused on achieving increased levels of sales turnover for the year and this included us continuing to market property right throughout the 2013/2014 holiday season.”
Simon Damerell from the Damerell Earwaker Group with Ray White offices in Ponsonby, Grey Lynn and Pt Chevalier, said that the marketing campaign had an overwhelming positive response. “Last week we held over 20 open homes and we had large numbers of buyers through our properties and this has allowed us and clients to achieve our highest ever result in December together with a good number of offers in the first weeks of January, which would not normally be achieved.”
Phil Horrobin from the City Realty Group with Ray White offices in the City and Broadway, said that his salespeople in particular appreciated the opportunity to be able to use the New Zealand Herald to continue marketing campaigns throughout December and January. He said “Our business is a 12 month business and it is important to know that today clients expectations to be able to make contact with us at all times is part of the reason why our team has had such success over the holiday period.”
Graeme Fraser, Auckland Business Performance Manager for Ray White, said that the marketing, in collaboration with the New Zealand Herald, was a resounding success. “It has allowed our top businesses and salespeople to continue with their marketing campaigns. This will now become part of our annual strategy to ensure that we are seen as a business the operates on the basis of our clients and continues to achieve the best outcomes.”
Phil Horrobin, owner of Ray White City Apartments, Ray White New Zealand office of the year, opened Ray White Broadway in August 2012. The Broadway office is situated centrally in Newmarket with agents who specialise in property from Parnell to Epsom. These well serviced areas are made particularly desirable by the high achieving public and private schools for which they are zoned. Phil is of the view that his businesses can contribute to these districts by supporting the local schools, building lasting relationships throughout the broader community and making the area a better place for families.
Ray White Broadway agent Martin Morgan has recently connected with the local Newmarket Primary School. The annual school Fiesta, an important part of the Newmarket Primary calendar, was held on Saturday 16th November. This year Martin got involved by arranging a colouring competition during the week leading up to the Fiesta. Staff and students assisted Martin with getting things set up by creating stands, entry forms and signs to promote the competition. With the contest divided into two age groups, entrants were required to colour in a picture of a Ray White house with children in the older age category colouring a slightly more detailed picture.
At the assembly before the Fiesta, well-known local artist Nicky Foreman judged the competition and presented prizes sponsored by Ray White Broadway.
During the Fiesta, along with Ray White Broadway Facebook mascot Mr Frog, Martin Morgan and his assistant Sarah Codling manned a high profile site which a good volume of visitors circulated through. The Fiesta included art for sale, a sand saucer competition, an international café and an animal petting zoo. Martin and Sarah held a Yellow & White Jellybean Guessing Contest with a jar for children at a cost of 20 cents per guess and a jar for adults at 1 dollar per guess. They also held a raffle for an electronic weather station, with all proceeds going to Newmarket Primary. Martin felt enthusiastic about the day, commenting that “The response to the fiesta in general was overwhelming with all the children showcasing great skill in creating fantastic items for sale, such as place mats, key rings and Christmas decorations.”
Following on from the completion of the event, the 1st and 2nd prize winners of the colouring competition were displayed in the Ray White Broadway showroom window for the weekend. Martin commented that “It was great to see the number of children who were brought to the window to look at the pictures with many parents stopping to browse at available properties.”
Dr Wendy Kofoed, principal at Newmarket Primary School expressed her appreciation for the support received from Ray White. “It was great to have Martin’s involvement in the Fiesta. Ray White is now part of the Newmarket community and we are always keen to strengthen our community bonds. Our students loved the colouring competition Martin organised with the help of a group of student leaders, and that a professional artist was the judge. The winners of the competition were certainly appreciative of their prizes and the jellybeans for all entrants were spot on too.”
The Ray White Group are proud to recognise City Realty who trade as Ray White City Apartments together with AJ McPherson & Associates Rolleston Ltd who trade as Ray White Rolleston who were both honoured this evening as the top real estate agencies throughout New Zealand in the Medium and Small Office category. This recognition was presented tonight at the New Zealand Real Estate Institute 2013 Awards for Excellence held at the Viaduct Events Centre in Auckland.
Medium Agency Winner – City Realty Ltd, Ray White City Apartments
Large Agency Winner – Barfoot & Thompson Ltd, Auckland
The Ray White Group welcomes its 135th office located in one of the highest profile locations in Auckland City, being Broadway Newmarket. The office is situated directly at the junction where Broadway meets Khyber Pass Road and is one of the most popular shopping precincts in New Zealand.
The Ray White office in Broadway is part of City Realty Group owned by Phil Horrobin. The business is a relocation and amalgamation of Ray White Epsom and Ray White Parnell, to be known as Ray White Broadway servicing Newmarket, Parnell and Epsom.
Phil Horrobin said that the new office was a big move for the combined business. “It is one of the highest profile locations in Auckland and the office is just over 300 sq metres which will offer all real estate services including sales, rentals and finance through approximately 60 staff who will form the Ray White Broadway team.”
Graeme Fraser, Auckland Business Performance Manager for Ray White, said “The Ray White Broadway office is an industry leader in respect of its position and services it will provide to the community.” He went on to say; “As part of the City Realty Group, the office will display property and be able to engage with the community through a complete real estate service centre. The Broadway office is the 51st office in Auckland and that will further add to our current market share, which sits at 21.6% in Auckland.“
The Ray White Broadway office is located at 136 Broadway, Newmarket and as well as offering real estate services, will also have consultants from the finance division of Loan Market.
For more information on Ray White Broadway, please see their website here.