Posts Tagged ‘Phil Horrobin’
The three largest offices in the Ray White Group, being Ray White City Apartments, Ray White Ponsonby and Ray White Remuera, together with their branch offices, this year continued to market property through the inaugural Christmas/New Year editions of Herald Homes. This was the first time the New Zealand Herald has run a Homes section over the Christmas/New Year period, which was fully supported by our top Ray White business in Auckland.
Megan Jaffe, Principal of Ray White Remuera and Ray White Orakei said “Our business today is very much focused on our clients and they have an expectation that we will continue to be positively marketing property all year round. In our business plan for 2013 we focused on achieving increased levels of sales turnover for the year and this included us continuing to market property right throughout the 2013/2014 holiday season.”
Simon Damerell from the Damerell Earwaker Group with Ray White offices in Ponsonby, Grey Lynn and Pt Chevalier, said that the marketing campaign had an overwhelming positive response. “Last week we held over 20 open homes and we had large numbers of buyers through our properties and this has allowed us and clients to achieve our highest ever result in December together with a good number of offers in the first weeks of January, which would not normally be achieved.”
Phil Horrobin from the City Realty Group with Ray White offices in the City and Broadway, said that his salespeople in particular appreciated the opportunity to be able to use the New Zealand Herald to continue marketing campaigns throughout December and January. He said “Our business is a 12 month business and it is important to know that today clients expectations to be able to make contact with us at all times is part of the reason why our team has had such success over the holiday period.”
Graeme Fraser, Auckland Business Performance Manager for Ray White, said that the marketing, in collaboration with the New Zealand Herald, was a resounding success. “It has allowed our top businesses and salespeople to continue with their marketing campaigns. This will now become part of our annual strategy to ensure that we are seen as a business the operates on the basis of our clients and continues to achieve the best outcomes.”
Phil Horrobin, owner of Ray White City Apartments, Ray White New Zealand office of the year, opened Ray White Broadway in August 2012. The Broadway office is situated centrally in Newmarket with agents who specialise in property from Parnell to Epsom. These well serviced areas are made particularly desirable by the high achieving public and private schools for which they are zoned. Phil is of the view that his businesses can contribute to these districts by supporting the local schools, building lasting relationships throughout the broader community and making the area a better place for families.
Ray White Broadway agent Martin Morgan has recently connected with the local Newmarket Primary School. The annual school Fiesta, an important part of the Newmarket Primary calendar, was held on Saturday 16th November. This year Martin got involved by arranging a colouring competition during the week leading up to the Fiesta. Staff and students assisted Martin with getting things set up by creating stands, entry forms and signs to promote the competition. With the contest divided into two age groups, entrants were required to colour in a picture of a Ray White house with children in the older age category colouring a slightly more detailed picture.
At the assembly before the Fiesta, well-known local artist Nicky Foreman judged the competition and presented prizes sponsored by Ray White Broadway.
During the Fiesta, along with Ray White Broadway Facebook mascot Mr Frog, Martin Morgan and his assistant Sarah Codling manned a high profile site which a good volume of visitors circulated through. The Fiesta included art for sale, a sand saucer competition, an international café and an animal petting zoo. Martin and Sarah held a Yellow & White Jellybean Guessing Contest with a jar for children at a cost of 20 cents per guess and a jar for adults at 1 dollar per guess. They also held a raffle for an electronic weather station, with all proceeds going to Newmarket Primary. Martin felt enthusiastic about the day, commenting that “The response to the fiesta in general was overwhelming with all the children showcasing great skill in creating fantastic items for sale, such as place mats, key rings and Christmas decorations.”
Following on from the completion of the event, the 1st and 2nd prize winners of the colouring competition were displayed in the Ray White Broadway showroom window for the weekend. Martin commented that “It was great to see the number of children who were brought to the window to look at the pictures with many parents stopping to browse at available properties.”
Dr Wendy Kofoed, principal at Newmarket Primary School expressed her appreciation for the support received from Ray White. “It was great to have Martin’s involvement in the Fiesta. Ray White is now part of the Newmarket community and we are always keen to strengthen our community bonds. Our students loved the colouring competition Martin organised with the help of a group of student leaders, and that a professional artist was the judge. The winners of the competition were certainly appreciative of their prizes and the jellybeans for all entrants were spot on too.”
The Ray White Group are proud to recognise City Realty who trade as Ray White City Apartments together with AJ McPherson & Associates Rolleston Ltd who trade as Ray White Rolleston who were both honoured this evening as the top real estate agencies throughout New Zealand in the Medium and Small Office category. This recognition was presented tonight at the New Zealand Real Estate Institute 2013 Awards for Excellence held at the Viaduct Events Centre in Auckland.
Medium Agency Winner – City Realty Ltd, Ray White City Apartments
Large Agency Winner – Barfoot & Thompson Ltd, Auckland
The Ray White Group welcomes its 135th office located in one of the highest profile locations in Auckland City, being Broadway Newmarket. The office is situated directly at the junction where Broadway meets Khyber Pass Road and is one of the most popular shopping precincts in New Zealand.
The Ray White office in Broadway is part of City Realty Group owned by Phil Horrobin. The business is a relocation and amalgamation of Ray White Epsom and Ray White Parnell, to be known as Ray White Broadway servicing Newmarket, Parnell and Epsom.
Phil Horrobin said that the new office was a big move for the combined business. “It is one of the highest profile locations in Auckland and the office is just over 300 sq metres which will offer all real estate services including sales, rentals and finance through approximately 60 staff who will form the Ray White Broadway team.”
Graeme Fraser, Auckland Business Performance Manager for Ray White, said “The Ray White Broadway office is an industry leader in respect of its position and services it will provide to the community.” He went on to say; “As part of the City Realty Group, the office will display property and be able to engage with the community through a complete real estate service centre. The Broadway office is the 51st office in Auckland and that will further add to our current market share, which sits at 21.6% in Auckland.“
The Ray White Broadway office is located at 136 Broadway, Newmarket and as well as offering real estate services, will also have consultants from the finance division of Loan Market.
For more information on Ray White Broadway, please see their website here.
At the Ray White 2012 Annual Awards held last night with 670 Ray White membersat the SkyCity Grand Hotel, Ray White City Apartments were named as the number one sales office in New Zealandand number four internationally throughout the Ray White Group.
Phil Horrobin, business owner of Ray White City Apartments, in accepting the award congratulated his 50 member team on the outstanding success that they had achieved during the past 12 months. He said the business is focused on ensuring each and every client has an outstanding experience with their company. He also acknowledged other offices in the Group and the success that collectively the Group had achieved during the past period.
Carey Smith, NZ Chief Executive of Ray White, made comment that the City Apartments office is not only the number one office in New Zealand but also has an outstanding market share, selling one in every three apartments and was also recognised as the top growth office in the Group during the past 12 months.
Other offices that were recognised during the evening were Ray White Ponsonby which was awarded the number two office in New Zealand and number five office internationally. The Ray White Remuera office was positioned third in the top sales office for the Ray White Group.
For a full list of the Ray White award winners please click here.
Ray White City Apartments have been a leader in the marketing of property throughout the central city for the past number of years. The office opened in premises located in the Viaduct Harbour just on 10 years ago and has made consistent progress to today being the undisputed market leader in the city area. The office has 41 salespeople and 6 property managers and will list approximately 800 properties and manages just over 750.
The Ray White Group this week announced the further commitment of Ray White City Apartments to continue with the Group for an extended term. Phil Horrobin, business owner of Ray White City Apartments said that being able to continue to partner with Ray White is by far and away the best position for their business. “We have a long and successful association with the Group. The innovation, the systems and the growth of Ray White in Auckland are key reasons why we continue to be part of the successful Ray White Group.” He further commented that the technology platform the Group offers is an attraction for salespeople and vendors and enables them to be the leader in the city area.
Chas Wilson, who operates the property management, said the Ray White Group has made a lot of progress over the past years with property management. “Our team has always set high standards of service and most importantly for us; Ray White provides the ability for us to continue to growth through those standards.”
The Ray White City Apartments group also has an office in the Britomart, where they provide sales and rental services as an extension to their main Lorne Street office.
Carey Smith, Chief Executive of Ray White New Zealand, said “Ray White City Apartments are currently our leading business in the Group and are our leading growth business. The office under Phil and Chas’ leadership continues to grow in all divisions and this is a direct reflection of their leadership and the core values of their collective teams.”
For information regarding Ray White City Apartments please see their website.
Ray White City Apartments have been the undisputed leader in the CBD residential field for three years. They maintain a consistent market share of 25% to 30% in apartment sales and have just over 700 properties under management with Chas Wilson Rentals.
This week we are pleased to announce a significant merger which will further enhance the market share of Ray White City Apartments. The long established agency of Roebucks has merged their sales division with Ray White City Apartments. This will grow the overall sales team to 41 and increase the current listing portfolio of Ray White City Apartments. Ray White City Apartments and Roebucks will continue to operate their property management businesses as they do today, with the only change in the property management being the branding.
The current premises of Roebucks will continue to be utilised by both companies, however it will be re-branded in the Ray White livery.
Principal Officer of Roebucks, Brad Roebuck, said “The merger of our sales division with Ray White will ensure that the market share that Roebucks had successfully built up over the past three years is enhanced.” He went on to say that “Roebucks have a strong integrated business and with that we have built have a database which when applied to the Ray White systems will maximise its outcome. The property management of Roebucks will remain as an independent business providing the same personalised service but we will have the border reach of Ray White for our property management business.”
Phil Horrobin, co-owner of Ray White City Apartments, said that the merger was fantastic news. “We have strived to position our business as a market leader in the area of city apartments and having the Roebucks team join, along with a number of other successful salespeople who have recently joined, will give us that lift in market share and ultimately provide a stronger presence in the area of city apartments. The new Britomart based office will allow a further 12 salespeople to become part of our team and that will give us over 40 salespeople together with a strong property management base.”
Carey Smith, New Zealand Chief Executive of Ray White, said that Ray White has always had a strong presence in city apartments. “The merger with Roebucks is significant and will allow further growth to take place in the sales area while giving property management a boost with the presence of the Roebucks portfolio. Ray White City Apartments is one of the top offices for Ray White in sales and this growth will see them move to the top office in their core trade area.”
For further information in regards to the merger please contact Phil Horrobin on 021 924 300 or through their website www.rwcityapartments.co.nz
Ray White City Apartments are considered the leaders in apartment selling through the Auckland CBD area. As part of their sales strategy they have a high success with auction marketing and this is shown in their recent clearance figures, which have been in excess of 70% during the past quarter.
Damien Piggin and Daniel Horrobin, who work together as a partnership, have shown how the combination of marketing and auctions come together in subdued market conditions to give vendors, in most cases, a better than expected sales result.
Co-business owner Phil Horrobin said “The concept of marketing auctions does require a balance of print media and online marketing and this in many cases requires the vendors to consider a programme which will allow their property to be seen across a broad audience. The City apartment market is consistently active with buyers; however given the amount of stock that is available we request vendors consider taking their property to the next level of marketing with our company, who have a proven success rate with auction marketing.” He went on to say “This is proven with two of their Elite salespeople Damien Piggin and Daniel Horrobin, who work in a very successful partnership, and have consistently shown the value of marketing through their high success rates.”
Ray White City Apartments have the highest level of marketing each weekend in the New Zealand Herald and also dominate the Trade Me feature market to ensure vendors not only get the best value from their marketing but also have a broad range offering in the online and print media areas.