Posts Tagged ‘Property Marketing’

List with Ray White and See Double

The Ray White Group, in partnership with the New Zealand Herald, Property Press, Suburban News, Outlook and Far North Real Estate, have brought together substantive marketing incentives for vendors who are considering marketing their property during the two week period commencing 10th March 2012.

Each of our members in areas where each of our media partners have publications will have information on the upgrade incentives for vendors who are currently on the market or considering. These incentives will create a higher awareness to the currently active buyer pool for that particular area.

The Ray White Group is proud to continue, with its media partners, offering marketing value. We believe the success of a property sale is not only held in the hands of the licensee salesperson and agency, but also through the quality of print media and online marketing.

The New Zealand Herald has a broad readership and in the 10th March publication Ray White will display property from the front position.

The Property Press has 19 publications throughout New Zealand and presents property at a local community level. Property Press upgrades will be available exclusively to Ray White clients from the week beginning 12th March.

Suburban News is also part of the media group providing upgrade marketing through their Western Homes, Southern Homes, North Shore Homes and Outlook publications.  The Far North Real Estate guide is also involved in our marketing programme.

Ray White is proud to offer the latest in web marketing through their most recent application Walk Score. Each and every property promoted on raywhite.co.nz includes the Walk Score application. Walk Score provides geographic and suburban based information and gives an extensive overview of the services available within walking distance of each property.

For further information on the Ray White National Marketing Statement please contact your local Ray White office.

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2010 Spring Campaign Launched

The Ray White Group in New Zealand is proud to announce our 2010 marketing and promotion campaign.  The campaign is designed to give all Ray White clients, with the assistance of their local Ray White Real Estate Office, the ability to market their property and to increase profile, presentation and buyer response within a targeted period with upgraded promotion and also subsidised rates. 

2010 so far has shown properties that are well marketed through controlled concepts, both online and through media, have very good buyer response.  This campaign, through national and local media together with online marketing and property promotion, is designed to maximise buyer response to each and every property that Ray White is currently marketing as well as for those clients who are considering listing their property with Ray White. 

The campaign will run during September and each Ray White licensee salesperson has information on the campaign. We believe supporting our clients with increased buyer response will inevitably lead to more success for property sales on behalf of Ray White clients. 

For further information please contact anyone of our 134 Ray White offices, who will provide information on our 2010 marketing and promotion campaign.

 

Ray White No 1 with Trade Me

The Ray White Group has surpassed over 1.1 million views in one month of their properties on Trade Me.  Ray White is the first real estate company to surpass this mark, with average on 585 views per property. In addition to this, the Ray White Group also received over 6,500 emails enquiries on their properties during the month an average of over 300 per working day.

Ray White can attribute a high degree of its marketing success rate directly from Trade Me.  Our partnership  with Trade Me Property is developed on the basis that their real estate website receives in excess of 2.5 times the amount of any other composite website and 5 times the amount of any individual agency website.  Ray White has 100% of their stock with Trade Me and this provides Ray White vendors with a far greater exposure than any other individual real estate company in New Zealand.

Trade Me Property has a average visitor length of 21 minutes, with the highest from any individual agency being a mere 5 minutes.  This gives further emphasis to Ray White in regards to their properties exposure and the relevant display information. 

Complimentary to Trade Me Property is Ray White’s national site www.raywhite.co.nz.  This provides the user with integrated industry news together with 14,500 properties that all have satellite and hybrid mapping and fully featured photography which is enhanced by the slideshow display format.  The value of our national site is further enhanced through the 131 individual Ray White office sites which provide detailed information at a local level. 

Ray White has developed a complete web strategy which offers vendors and also purchasers the greatest audience of any New Zealand real estate company.  Each property that is listed through Ray White receives automatic listing on Trade Me Property, raywhite.com, raywhite.co.nz and the local office website.  This exposes Ray White properties to in excess of 1.125 million unique browsers per month, which is 6 times our nearest national competitor.

Trade me is recognised as the clear leader for online Real Estate marketing. Ray White is the number 1 Real Estate company on Trade Me.

Ponsonby Market Review

The Ray White Group has been in continued development of producing information for our own members that allows them to gain insights into the property market that will assist home owners in the marketing of their property. 

The ongoing development of this information has now seen our company being able to produce statistical data that can be directly applied to property in any area across New Zealand.  The grouping of this data includes price banding by percentage, the number of sales occurring in each suburb by sectors, the number of days on market, also the price differential between the listed and selling prices.  These are all important identifiers when you are considering the various concepts of marketing and also the buyer pool. 

Each Ray White office has access to provide this information to you. In our weekly updates we will be providing a suburb overview that gives you an indication of the current activity in various areas across New Zealand. 

This week we look at information coming from the inner west area of Ponsonby.  During 2009 there were 113 house sales with an average price at $957,409 with a further 25 unit sales at an average price of $451,945.  The best time of the year to sell houses is in April and October.  In 2009 the highest level of sales occurred in the price band between $600,000 and $800,000, totalling 44.   Ponsonby is one of the few markets that shows an upward lift in the sale price to the listed price.  This is mainly due to the fact that there is higher buyer competition and that many properties are submitted to the auction concept in this area.  Days on market continue to decrease, with the last quarter of 2009 showing 32 days for houses and 19 days for units. For the full market report on Ponsonby please click here Ponsonby Market Data Report 

For further information regarding this report please contact Ray White Ponsonby on (09) 376 2186 or email Simon Damerell  simon.damerell@raywhite.com 

To request a market review for your area, please leave a comment or contact your local Ray White office.

Database Assistant Required

Ray White is a market leading real estate agency business who provides services to the community through its 132 branches throughout New Zealand.  Ray White, as a company, is continuing to grow with the attraction of new offices to our group.  As part of our growth strategy we are looking for a recruitment and database assistant to join our corporate offices based in Auckland. 

 

This position is essentially working with the management team to undertake various forms of communication for the recruitment of new business to Ray White. It would involve compiling a database from industry sources targeting specific areas; communicating through written and verbal channels to existing members within the industry; maintain, regulate and update a working database; appointments for face-to-face meetings through telephone communication; developing systems and reports which track workflow; bring together opportunity packs to be sent out to potential prospects.

 

This position would suit a person who is competent with their communication, has the ability to use a degree of initiative and has a geographical understanding of areas throughout New Zealand.  We would be flexible on hours as the position initially will be approximately 20 to 30 hours per week and potentially grow into a full time role. You will be working in an environment with other team members and it is expected that the role will integrate from time-to-time with other workflows within the business.

 

If you wish to apply for this position please forward your CV to Stephanie Watson – swatson@raywhite.com for other enquires 09 377 5069.

 

Applications close February 2, 2010.

 

The Signature Campaign is Launched

signature

On behalf of the Ray White Group, we are proud to release our Signature Statement campaign, which commences on 5th September 2009 and runs until 25th of September 2009.  

The Signature Statement campaign is a three – four week window of opportunity for those who are currently selling their property with Ray White.  There are several marketing mediums available  through our NZ group members with specially negotiated media and online rates. The campaign will be undertaken through national, regional and local media together with online marketing.

Our main partners include APN Media, ACP Media and Fairfax.  It gives the opportunity to market your property through media which includes the New Zealand Herald, Christchurch Press, Property Press and Suburban News.  The rates are specific to Ray White clients and in most instances have been discounted based on the our media buying power as a group of 130 offices. 

In regards to our online position, Trade Me Property have made available a special offer for vendors to list in their Feature category.  ABC Photoboards, Maxum and Orion Signs are also part of the Signature Campaign, offering great value on signage and associated marketing.

The current market conditions see increased buyer activity and while we believe that it is a good time to be selling your property, the marketing that accompanies the potential sale is considered even more important. 

We hope that the opportunity to market your property will be asisted through one of Ray White New Zealand 130 offices and the special signature campaign.

For more details please contact Stephanie Watson at Ray White New Zealand on 09 377 5069 or any of our business owners.

 

 

 

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