Posts Tagged ‘Property Press’

The REINZ Property Press Auckland Superstars Breakfast was held at the Ellerslie Event Centre on Tuesday morning, featuring Rohan Thompson from Ray White Royal Oak.  Rohan is currently number 2 for Ray White.  Other speakers included Craig Smith from LJ Hooker Titirangi, Blair Haddow from Bayleys Real Estate, Matty Ma from Harcourts Albany and Sherran Vause of Crockers Property Management.

After the opening address, the questions turned to the use of technology within the business of a high performing agent. Rohan Thompson commented that technology is an increasingly important piece to the success of marketing and communicating in real estate, but there still needs to be a high face-to-face rate linked with telephone communication. Within his business Rohan has two personal assistants who look after much of the email enquiry, which frees him up to offer a greater personal service. Craig Smith from LJ Hooker Titirangi talked about reputation and technology. He made the observation that salespeople are being Googled before they meet face-to-face with potential clients and their reputation can be predetermined from whatever the search results offer.

The panel’s questions moved onto providing service. Matty Ma from Harcourts Albany spoke about her continued persistence of being able to deliver immediate service to her clients and customers. Where possible she will meet customers within a 10 minute time frame if they want to look at property. Rohan Thompson said the cornerstone to his service was ringing his vendors’ everyday to keep them up to date before they need to be kept up to date.

There were over 250 attendees from within the industry and Ray White would like to congratulate Rohan Thompson on his outstanding presentation at the Superstars Breakfast.

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The Ray White Group in Auckland comprises 50 offices with just over 900 sales members. Last night awards were held for the Auckland region, which is identified in two zones being the City-Side and North Shore. Also during the evening the new Elite and Premier members were recognised for their outstanding sales results for the calendar year to date.

Graeme Fraser, Auckland Business Performance Manager, presented the City-Side zone awards. In his address he made comment about the growth of the Group on the city side, particularly the top offices which include City Apartments, Ponsonby, Remuera, Royal Oak and Central Auckland Commercial. These businesses have lifted their market share consistently during the year, with the top business on the city-side, being City Apartments, having a market share in excess of 40% for the first time ever. He also recognised Bruce Whillans from Central Auckland Commercial as being the number one salesperson for sales turnover; Marie Raos from Howick as the leading salesperson for business growth; and Damian Piggin and Daniel Horrobin from City Apartments for auction marketing.

Carey Smith presenting Lesley Hawes NZ 2012 Elite Member

Corinna Mansell, National Business Performance Manager, presented the North Shore awards. The top business in the categories of sales turnover and business growth was Pinehill; Whangaparaoa were the leading marketing office.  Individually Darryn Laskey was recognised as the top salesperson for property sales and he was also recognised as number one in business growth.

Carey Smith, Chief Executive of Ray White New Zealand, in his address spoke about the relevance of individual licensee salespeople. “There is a strong belief within the Ray White Group that the salesperson is the one who becomes the choice of the vendor.”  He said that the Group is ensuring our salespeople are well profiled, have outstanding marketing material and also have industry leading technology.

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During the last three weeks Ray White has been in the process of making subtle changes to the presentation of their media.

The first point of difference is the repositioning of the Ray White logo to the top of the page and the reduction of the amount of gutter used in each property advertisement. This in turn has allowed the photo content of each property to increase and gives higher definition in each of the display advertisements between properties. This has enabled the advertising text to now be clearer and gives more free text for the salesperson to describe the property’s benefits. The overall impact of the new advertising layout has been well received by vendors and also, more importantly, buyers.

 Leading Ray White salesperson Steen Nielsen made the comment that the advertising has definitely brought a greater response since we have increased the photo content. He went on to say that vendors have been very pleased with the media presentation of their property and this adds value to the marketing of each property.

The subtle media changes have also been integrated across the Ray White national website and the 133 local websites. The recent introduction of Walk Score and Neighbourhood Comments have also been well received, as it is a further application which enhances the rich content that Ray White provides for those considering purchasing real estate across New Zealand.

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Each year the Ray White Group provide exclusively to our vendors marketing opportunities through our key partners the New Zealand Herald, Property Press, Suburban and Outlook.  These media partners, in conjunction with Ray White through our individual sales members offer a range of incentives for all vendors who are currently listed or who are considering listing with a Ray White Group member.

These marketing incentives are in place over the first two weeks of November and are available for any individual property that is promoted through a Ray White  media partner.

For further information please contact any individual Ray White salesperson, who will provide full details of the marketing incentives available.

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The Ray White Group in New Zealand is proud to announce our 2010 marketing and promotion campaign.  The campaign is designed to give all Ray White clients, with the assistance of their local Ray White Real Estate Office, the ability to market their property and to increase profile, presentation and buyer response within a targeted period with upgraded promotion and also subsidised rates. 

2010 so far has shown properties that are well marketed through controlled concepts, both online and through media, have very good buyer response.  This campaign, through national and local media together with online marketing and property promotion, is designed to maximise buyer response to each and every property that Ray White is currently marketing as well as for those clients who are considering listing their property with Ray White. 

The campaign will run during September and each Ray White licensee salesperson has information on the campaign. We believe supporting our clients with increased buyer response will inevitably lead to more success for property sales on behalf of Ray White clients. 

For further information please contact anyone of our 134 Ray White offices, who will provide information on our 2010 marketing and promotion campaign.