Posts Tagged ‘real estate auckland’

The Ray White Remuera office, led by Megan Jaffe, was the number one residential office for the Group in October, turning over in excess of $23 million worth of property sales.

The Remuera office has continued to grow market share throughout their core trade area with a consistently high volume of sales through their sales team.  The average sale price for the Remuera office is just over $2.115 million and this has seen the business increase its overall turnover year to date to be the number two growth office nationally.  Megan Jaffe said “The month was a direct reflection of the increased activity through the marketplace combined with a continued focus on skills within the team.”  She also said that during 2010 the teamwork within the Remuera office had enabled each salesperson to list property with confidence on the basis that they had a strong support network behind them.  She went on to say that marketing has redefined the direction of the office as they continue to be appointed to high profile property listings.

Carey Smith, Chief Executive of the Ray White Group, said “It is pleasing to see the growth of the Remuera office and the market confidence that has been secured by Ray White throughout the area.   The office has maintained a steady growth over the last 12 months and the October results are a direct reflection of the culture and the success within the office.”

The Ray White Group in New Zealand is pleased to announce the opening of their 134^th office in Sandringham.  The office forms part of the Goodwin Group, who now has five offices with Ray White throughout the inner western suburbs of Auckland.  Ashley Goodwin, Principal Officer of Goodwin Realty, said “The opening was part of their strategic plan for growth and that the office is a natural extension of their market leading and long established Mt Albert business.” He went on to say “It also provides the ability for the business to have a longer reach as the Sandringham area continues to grow in popularity for sales and rental property.”  To read the full story please click here

With 6 months tucked under her belt since joining the team at Ray White Birkenhead, Mariette Beesley is making real waves in commercial real estate on the North Shore.

 Originally from Barfoot and Thompson, Mariette has been involved in selling real estate for over 5 years now. Her recent success can be attributed to her amazing work ethic and the support she receives from her business owners, Stephen Wong and Glen Carpenter. “We are delighted with her progress and the energy she brings into the office. She is a diligent worker who puts in long hours to achieve her goals and targets” Stephen says.

Mariette’s dominance can be easily seen right across the Shore. Her signs are on display in most commercial areas; this in its self has given Mariette’s business a real surge due to her market profile. With commercial real estate growing steadily on Auckland’s North Shore, Mariette looks forward to her continued growth it what is often perceived as a hard sector of the real estate market.

The Ray White Group has been in continued development of producing information for our own members that allows them to gain insights into the property market that will assist home owners in the marketing of their property. 

The ongoing development of this information has now seen our company being able to produce statistical data that can be directly applied to property in any area across New Zealand.  The grouping of this data includes price banding by percentage, the number of sales occurring in each suburb by sectors, the number of days on market, also the price differential between the listed and selling prices.  These are all important identifiers when you are considering the various concepts of marketing and also the buyer pool. 

Each Ray White office has access to provide this information to you. In our weekly updates we will be providing a suburb overview that gives you an indication of the current activity in various areas across New Zealand. 

This week we look at information coming from the inner west area of Ponsonby.  During 2009 there were 113 house sales with an average price at $957,409 with a further 25 unit sales at an average price of $451,945.  The best time of the year to sell houses is in April and October.  In 2009 the highest level of sales occurred in the price band between $600,000 and $800,000, totalling 44.   Ponsonby is one of the few markets that shows an upward lift in the sale price to the listed price.  This is mainly due to the fact that there is higher buyer competition and that many properties are submitted to the auction concept in this area.  Days on market continue to decrease, with the last quarter of 2009 showing 32 days for houses and 19 days for units. For the full market report on Ponsonby please click here Ponsonby Market Data Report 

For further information regarding this report please contact Ray White Ponsonby on (09) 376 2186 or email Simon Damerell  simon.damerell@raywhite.com 

To request a market review for your area, please leave a comment or contact your local Ray White office.

Just over 300 people attended the Auckland Cityside and North Shore quarterly awards last week.  The evening was headlined by the Elite members receiving their recognition.  We also presented our latest Premier members with their awards.  Our market share through each of the zones in Auckland has edged up and is now at 19.1% collectively. One of the areas we talked about was the growth in the West zone which is now the highest market share in Auckland. The quarter results saw the highest production rate for just on two years and the number one salesperson for the quarter in the Cityside was Ruth Hawes from Kingsland, while on the North Shore, Marcus Lee of Milford, took the top award.  The other feature of the night was the recognition that Goodwin Realty received at the National Property Management Conference in being a finalist and effectively named the number one property management business for the industry in Auckland.   Pictured here is Marcus Lee receiving his Elite award from Carey Smith.

It was early on a Saturday morning that I went down to the news agency in Mt Albert to collect what was one of the first New Zealand Herald real estate sections in tabloid.  But what made this day more remarkable was the fact that our company had officially changed its name to the public through a White Out statement of 30 pages to now be known as Ray White Real Estate. Exactly 10 years ago we became Ray White.  There was a period of history before this that involved two brands; United and Ray White United.  But it really wasn’t until we were brave enough to run with Ray White that we started to get traction.  It was our sales team who drove the change to Ray White.  It gave them consistency in their presentations; it gave them the ability to draw from a greater history; and most importantly it offered a future to our salespeople when they were talking with vendors. 

At that time we had 71 offices and we were turning over just under $600 million a year.  Today we produce 10 times that turnover and our business has doubled adding 70 offices and 650 salespeople.   It is one of those moments where we can quietly reflect on our success as it is just a line in the sand.  The next 10 years we have so much to look forward to as the real estate industry redefines itself into a value and service offering that will be recognised in the community to be of greater need. 

Thank you to our foundation members and to all those who continue to entrust Ray White with their future career.  The best years are ahead of us.

With the market showing some strong signs of recovery, Ray White Royal Oak owners Martin Honey and Rohan Thompson have embarked on a recruitment drive that has had some remarkable results. Over the past 3 months the duo has attracted 9 salespeople to join their already successful team.

The Royal Oak office joined Ray White in February this year and is located in the heart of the Royal Oak Mall.  Martin and Rohan attribute their recruitment success to several factors.  Firstly, they provide a modern and stylish office for their team to feel proud of; and secondly, Martin feels very strongly about training his team and spends a lot of time with all new salespeople teaching them the finer details of real estate. These two factors combined have proven to be a winning formula. In addition to this they are now committed to holding a recruitment night every month to showcase the power of the Ray White brand and what the Royal Oak office can provide to new people joining them.

John Halstead and Peter Best, the owners of the Ray White Kohimarama office, have recently re-branded their business to the latest Ray White livery.

In talking with Peter Best, he has been running the agency from that location for the last 18 years.  It is the only real estate office in Kohimarama and is located on the beachfront next to the cafe and residential areas.  Over the years there has been a number of real estate agencies start only to fold.  Peter has maintained a consistent Ray White profile in the area and ensures that the business has all the latest Ray White material.  Peter said going through the re-branding exercise gives his business a definite lift.  “When the office and our material that we hand out to the vendors sit together with media we have much better recognition in the marketplace. I am pleased with our clean look as it is in keeping with the area and the branding that we profile into the marketplace.” 

Three months ago Bob Mountfort and Neil Baker took the bold step of deciding to re-locate their business in Howick to a new central location which in capacity is three times the size of their previous location. The Howick shopping area has a village feel about it and the new Ray White office is well positioned, with a high pedestrian count and backing onto a major car park area.  The premises have a wide frontage in which over 70 properties can be displayed in an A2 format.  Inside the office there are interview areas for rentals and sales together with a boardroom area that will be used for seminars and auction presentations. In speaking with Neil and Bob, they commented how proud they were of the new premises and while it is a substantial commitment to their agency business, they believe that their current market share of 24.6% should continue to increase so they effectively become the market leaders through the Eastern Beaches area.  The Howick office once again becomes a flagship business, not only for the Mountfort Group, but also for the industry throughout East Auckland.

Predictions about the future of the real estate market are as changeable as the statistics, but recent figures from the leading real estate group Ray White show that the Auckland market is tightening in favour of the seller. Figures for June and July 2009 for Ray White in the greater Auckland area show that the average number of days on market has dropped to 37.5 from 53 in January and February – a reflection of the reduced stock over winter and a growing pool of buyers.

The pressure is forcing would-be buyers to up the stakes: at the height of the property boom, in mid-2007, properties were selling for an average of just 2.1% below the listing price. As the slump began, buyers started to pick up relative bargains, with sales at an average of 8.3% below the listing price in August 2008. As the market has tightened, so too has the gap between sellers’ expectations and buyers’ hopes, with an average sale price of just 3.9% below the listed figure in July 2009.

The speed of turnover is reflected in the number of sales: the second quarter has seen a 25% rise in the number of properties sold in the up-to-$1 million range (4,781), compared with 3,815 in the first quarter.All this is happening, says Ray White New Zealand CEO Carey Smith, against a backdrop of ‘self-cleansing’ in the real estate industry. “The recession has prompted a significant decline in both agents and offices, with a turnover of agents in the market of 52% in the year to February 2009.

 Times like these demand a rise in the quality of service and results for vendors and buyers.”Ray White has responded to this demand with a new service, Ray White Concierge. The service, free to Ray White clients, takes care of all connections and disconnections of services, including telephone, internet, gas, electricity and pay TV. The service also offers helps with home loans through Loan Market, and  insurance with Sovereign.

The progressiveness of Ray White in the area of IT and customer usability has been in evidence for several years; the company was the first real-estate agency to list on TradeMe, in 2005, and each office has its own web presence.

“It remains an intensely competitive industry, and the quality of service and access to information is what sets agencies apart from one another,” Mr Smith says. “We have developed Ray White Concierge as part of our response to that competitiveness – after-sale service is extremely important and is an area where some agents fall down.”