Posts Tagged ‘trade me property’

The Ray White Group were the first national group to become members of the Trade Me Property website in 2005 and are proud to announce the further extension to their agreement with Trade Me, which will take the Group’s membership beyond 10 years.

Trade Me is the leading website in New Zealand, with almost one in three web users visiting the site on a consistent basis. The property site has grown to be the leader in the market, displaying the majority of the industries web content.

Since joining, Ray White has been the number one supplier of property to Trade Me and with the extension of their agreement the total network will continue to supply every listing on behalf of our vendors and our members also have the opportunity to place all rental properties on Trade Me Rentals.

Carey Smith, Chief Executive of Ray White New Zealand, said “The growth of online has been staggering over the last five years. The ability for those in real estate mode to get an understanding of real estate and the current activity has increased dramatically. The access to the web, the way property is now presented, the broadness of the content has all meant that the web is now a key part of the marketing piece of every property, being for sale or for rent. We have always seen Ray White as being the industry leader in technology and the decision to rejoin Trade Me as a group is essential to our short and long term view of online marketing. “

Brendan Skipper, Head of Trade Me Property, said “Ray White re commitment of their total membership to their site was a clear endorsement of Trade Me’s position in online property marketing. We believe in providing both the community and the real estate industry the best in property marketing and we are thrilled that Ray White continues to recognise the collective value of Trade Me.”

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Ray White recently launched its new national website together with 135 local office websites in mid May 2011.  The recent Google analytics report for the collective Ray White websites showed that during the past month there have been a total of 241,228 visits to our sites.  Of those 35% came from direct traffic, 19% came from referring sites, with the balance coming from search engines.

One of the changes to the referring sites shows that Facebook is now the highest referrer for the Ray White Group for individual properties that are visited from a primary referral source.  During the past 12 months Facebook has consistently moved up the rankings and is now a clear number one referrer to our company website.  Another area of interest in 2010 for the same period the average visitor viewed 3.3 pages and stayed on our site 2.59 minutes.  In a snapshot that was taken last week for the same period, our total visitors has increased by 33%, with the average pages viewed just under doubling to 6.37 and the average time on our site has also increased substantially to 4.32 minutes.

Collectively this shows the consistent and ongoing optimization that the Ray White Group has been putting into their web platform to maintain one of the leading positions in the industry.

Keith Ashkettle, head of technology for Ray White New Zealand, said that two key indicators for visitors were the speed of the site and the rich content of their experience when they come to the site. “Our property display now has integrated features which include school zones, a full suite of mapping and community information.  This has translated into the visitor spending more time on our site to get much greater detail of the property they are showing interest in.”  He went on to say that the enquiry rate from the local Ray White sites has also increased substantially and this has been a highlight in the response to our new platform.

The Ray White Group partner with Trade Me Property, realestate.co.nz and also have total membership to the Real Estate Institute of New Zealand.  The new web platform is designed to respond at a national, local and individual level and this has kept Ray White as one of the industry leaders in technology in the real estate agency business.

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The Ray White Group would like to publicly acknowledge the business partners and suppliers who have openly supported our Canterbury members on request after the devastation of the September 4^th earthquake.  These companies have gone out of their way to provide our members a collective relief package that we believe will enable our offices and sales teams to continue to trade through this most difficult period.

Our relief package has been made possible through our direct business partners MyDesktop, Trade Me Property, Ray White Technology, Ray White Online, Google Mapping, Agreement Writer, IDI and Campaign Track. Other supplier businesses that are part of our relief package include Property Press, Terralink, Fuji Xerox, Vodafone and Telecom.  These partners provide essential services to the continuation of marketing property for sale on behalf of Ray White clients.

We thank all the above suppliers and ask that, where possible, we provide support to them in return.

More on the meeting in Canterbury and the release of Ray White Relief package can be seen in this weeks CEO comments.

The Ray White Group are proud founding members of  Trade Me Property and since 2005 has provided all of their vendors with an online listing on Trade Me Property as an essential part to the Ray White  marketing mix. 

In the latest survey by Nielsen Net Ratings Online, July 2010 shows that Trade Me Property had more than 10 times the total viewing time of any other of the websites ranked; with its nearest competitor being realestate.co.nz. and 40 times more than the next property website.

To see the graph showing the July viewing time on property websites please click here.

Carey Smith, Chief Executive of the Ray White Group in New Zealand, said that since joining Trade Me Property in 2005 it has provided Ray White vendors with a distinct advantage over many of the other real estate companies who do not give their vendors a choice in regards to the websites in which they appear.  “Each of our vendors are offered a Trade Me Property listing as part of the Ray White marketing advantage and not only does this increase buyer response, but also ensures that each individual property listed by Ray White has the greatest exposure online.” 

Ray White is the number one real estate company on Trade Me Property with just over 13,000 properties currently displayed.